Pet Health Care V6


Pet Health



This eLearning module is brought to you by FRONTLINE® Spot On and Veloxa. 

Merial Animal Health have created a series of short educational videos to offer a different way of learning which feature throughout this module.  

The videos are fronted by Ruth Langsford, presenter of This Morning and Loose Women, and proud owner of a rescue dog called Maggie.

These videos contain key information and messages and are an integral part of this module.

If you are a SQP working in the pet health market this module has been accredited by AMTRA and in completing the module and the quiz at the end you can receive xxxx points.

On completion of this module and quiz all participants will have the chance to win one of 20 x £50 shopping vouchers. 

Learning outcomes

Learning outcomes

As a result of completing this training you will be able to:

  • Become familiar with the Pet Health Customer Conversation

  • Understand fleas:

    - Flea lifecycle

    - The importance of prevention

    - How to resolve a flea infestation

  • Have an overview of ticks

  • Understand FRONTLINE Spot On application and how it works and FRONTLINE HomeGard treatment 

  • Confidently address customers' flea and tick problems

  • Understand worms and Veloxa treatment

To maximise learning we ask that you view the interactive areas and watch the videos in full.

This module and quiz will take you approximately 40 minutes to complete.

Untitled content

Introducing Pet Health

Key facts

Key facts - did you know?


1: Pet Food Manufacturers Association 2014. 2: Merial U&A report Sep 2014 IPSOS. 3: Bond et al. Survey of flea infestation in cats and dogs in the UK during 2005. Veterinary Record 2007; 160: 503-506

The Pet Health conversation

Some example questions to start the conversation could be:


Confident recommendations

Confident recommendations

Most pet owners are happy to invest in their pet’s health and with good customer service will return on a regular basis. Being a pet expert advisor means being able to make the right recommendations and that means asking the best questions. 


Introducing fleas, ticks and worms

Introducing fleas, ticks and worms 

Ectoparasites, such as fleas and ticks, live on the animal whilst endoparasites, such as roundworms and tapeworms, live inside the animal.

Many pet parasites can also affect people, sometimes causing disease. So, by keeping pets healthy, we help to protect human health too.

Preventing parasite infestation is far easier than treating disease, in either pets or people, which is why regular treatment of pets for fleas, ticks and worms throughout the year is so important.

This eLearning will look at fleas, ticks and worms in turn, including prevention and treatment.

The facts about fleas

The facts about fleas

Fleas are much more than just a minor irritation.  

They can cause:

  • Intense itching (pruritus) which can result in hair loss and self-trauma (scratching)
  • Flea allergy dermatitis*, a skin allergy to flea saliva
  • Anaemia in puppies and kittens, caused by blood loss.

Fleas can even transmit parasites such as tapeworm to dogs and cats. Fleas can also transmit Bartonella to cats, which is a zoonotic parasite that can cause Cat Scratch disease in humans. The most common flea found on dogs, cats and infesting homes is the cat flea. It can also feed on foxes, hedgehogs, rabbits, ferrets and people! 

*requires a veterinary diagnosis  1. Source: Merial U&A report Sept 2014 IPSOS

Flea life cycle

Flea life cycle

Explaining the flea life cycle will help customers understand that prevention is better than cure and why the life cycle must be broken to treat an infestation.

How does FRONTLINE Spot On work?

How does FRONTLINE Spot On work?

  • FRONTLINE Spot On contains Fipronil
  • Fipronil is non systemic. It is distributed with the pet’s natural oils from the sebaceous glands and is not absorbed into the bloodstream
  • It kills fleas on contact, within 24 hours of fleas coming into contact with a treated pet
  • It affects the flea’s central nervous system and causes fleas to become hyper-active and therefore more visible when dying, a sign that the product is working.

Cross section of an animal's skin and hair follicle.

FRONTLINE Spot On range

FRONTLINE Spot On range

Available in 3 and 6 pipettes

Video - application

Video learning - application

Application of FRONTLINE Spot On. These videos provide further information on selecting the correct FRONTLINE Spot On pack size, checking the pet before application and application tips.







Checklist for supplying FRONTLINE Spot On

Check with the customer that:

  • The cat or dog is at least 8 weeks old
  • There are no signs of lesions, soreness or feeling unwell (if showing any of these signs - refer to a vet surgeon)
  • The cat weighs more than 1kg and the dog more   than 2kg
  • The correct size of pipette is being supplied for the pet’s actual weight. 

Only if the pet meets all of these requirements should you supply the relevant packs of FRONTLINE Spot On.

* Merial Parasiticides Multi Channel Sales Report Q4 2014 1. Merial U&A report Sep 2014 IPSOS

Video - prevention

Video learning - prevention

This video provides information on fleas including hatching, prevention and treatment.

The truth about infestations

The truth about infestations

  • Unprotected animals are the starting point for a flea infestation
  • Fleas rarely jump from one pet to another; the most common way to pick up fleas is from contaminated (infested) environments
  • An infestation doesn’t happen overnight. It can begin 6-8 weeks before a flea is even noticed. By that time there could be thousands of eggs, larvae and pupae in the environment just waiting to emerge.

Video - resolution

Video learning - resolution

This video explains the steps required to get rid of an infestation.


How to prevent a flea infestation

Treatment using FRONTLINE Spot On

A quick summary following the videos on how to advise customers to prevent an infestation and if they have one, how to get rid of it.

How to get rid of a flea infestation

(Follow step 1 through to 5)

Key points to remember

Key points to remember


  • Fleas very rarely jump from one pet to another. Fleas are usually picked up from contaminated (infested) environments
  • FRONTLINE Spot On kills fleas within 24hrs of contact with the treated pet
  • FRONTLINE Spot On causes fleas to become hyper-active and therefore more visible before dying
  • Seeing fleas on a treated pet does not mean the product is not working, as no product repels fleas
  • It can take 3 months or more to get rid of a flea infestation as it can take this long for all the pupae to hatch out
  • There is no product that kills pupae (cocoons)
  • When fighting an infestation it is important to use a household spray with an IGR (insect growth regulator), such as FRONTLINE HomeGard
  • When faced with a flea infestation all cats and dogs in the household should be treated monthly with FRONTLINE Spot On
  • Regular treatment with FRONTLINE Spot On is required for continuous flea protection.

Persistent flea problems

Persistent flea problems 

Internal call centre stats have shown that the most common cause of persistent flea cases are:

  • 52% Compliance
    • Gaps in treatment
    • Incorrect usage of product
  • 28% Outdoor fleas (pets picking up fleas from contaminated environments)
    • Unaware FRONTLINE Spot On kills fleas within 24 hrs
    • Unaware that NO product repels fleas

All of the above is due to lack of education and awareness of how FRONTLINE Spot On works. 

Solving persistent flea problems

Solving persistent flea problems 

Advise your customers of the following:

  • Treat all dogs and cats in the household monthly all year round for continuous flea and tick protection
  • Infestations can take 3 months or more to resolve
  • FRONTLINE Spot On kills by hyper-excitation so fleas will be more visible when dying
  • No product repels fleas so it is normal to see fleas on a treated pet.

If FRONTLINE Spot On is used correctly, your customer should not be experiencing issues.


Introducing HomeGard

Introducing NEW FRONTLINE® HomeGard

A household flea spray containing an IGR (Insect Growth Regulator) from the manufacturer of FRONTLINE® Spot On. Designed for use in the home and surrounding environments

How it works

  • KILLS adult fleas and their larvae for 6 weeks
  • PREVENTS eggs and larvae developing in the home
    so an infestation cannot build up
  • PROTECTS: Fast acting, long lasting 12 month protection.

Complements the regular use of FRONTLINE® Spot On on pets to provide full coverage. This is integrated flea control.

What it contains

What it contains

FRONTLINE® HomeGard contains two active ingredients:

  • Permethrin – an insecticide. This kills adult fleas in the environment as they emerge from pupae.
  • S-Methoprene – an IGR (Insect Growth Regulator.) IGR’s are important because they prevent eggs and larvae from developing, helping to resolve an infestation and preventing re-infestation.

CFC free       Pleasant floral scent       Easy to use

How to use it

Treat the home environment with



How to use it

Effective elimination of household flea infestations needs a dual approach (known as Integrated Flea Control):

Treat the animal with FRONTLINE Spot On



The truth about ticks

The truth about ticks 

  • Ticks not only cause irritation and inflammation at attachment site but are also second only to mosquitos in transmitting infectious diseases to humans and animals, such as Lyme disease
  • Ticks can be found anywhere – gardens, parks, forests, even beaches. They find their host by ‘questing’ for passing animals or people at the tips of vegetation
  • Ticks may appear in groups or individually: they most commonly attach to less hairy areas – the face, tummy, ears, legs and paws
  • When the tick attaches to the skin, it lays down ‘cement’ to prevent easy removal: pulling them off is likely to leave the mouthparts behind, which can result in pain, inflammation and infection. It is best to advise your customers to seek veterinary advice before removing.

1. Source: Rizzoli A et al. Lyme borreliosis in Europe. Euro Surveill. 2011; 16(27): pii=19906. Available online: Accessed 09.06.14.

Video - treat and protect

Video learning - treat and protect

This video provides further information on ticks including the importance of monthly treatment.


Key points to remember

Key points to remember


  • Ticks can be found anywhere a pet goes. So it’s important to check the dog or cat regularly and treat monthly with FRONTLINE Spot On
  • Ticks not only cause irritation and inflammation at attachment site but can also transmit infectious diseases to humans such as Lyme Disease
  • FRONTLINE Spot On doesn’t stop ticks attaching but will kill them within 48 hours minimising the risk of transmission of tick-borne disease
  • FRONTLINE Spot On is licensed to kill the three most common species of ticks found in Europe.


The worry with worms

The worry with worms


Worms are parasites that can affect cats and dogs. Pets can carry one or more types of worm. These parasites live in the digestive tract and feed on blood and/or food ingested by the pet.

Worms may:

  • cause serious illness
  • be passed to humans
  • cause discomfort and stress
  • have deadly consequences in the case of heavy infestations.

 Pets can get worms by:

  • ingesting eggs from the environment
  • eating their prey after hunting
  • getting them from their mother whilst in the womb and/or during lactation.

Tapeworms can also be transmitted by fleas and lice.

Signs of worm infestation

Signs of worm infestation


Healthy dogs and cats often don’t have external signs of worms but they may still be infested and shed worm eggs into the environment.


This is why regular treatment is vital. Veterinary experts recommend worming at least four times a year*. How long between treatments depends on factors such as the dog or cat’s age and lifestyle.


Signs of a worm infestation could include: 

  • bloated tummy and/or diarrhoea
  • dragging bottom along the floor
  • nibbling or licking their anal area
  • lack of energy
  • dull coat
  • coughing.


* ESCCAP Guidelines 01, Second Edition. September 2010, p.5. 

1. Source: Merial U & A Report. Sept 2013 Ipsos

Veloxa for worms

Veloxa: Easy-to-give  dewormer for dogs


  • Tasty, chewable beef-flavoured tablets pet owners can offer as a treat from the hand, floor or bowl 
  • So tasty they don’t have to be given with or hidden in food


  • Veloxa uses PEC technology*  making tablets highly palatable, delivering 97%† acceptance in palatability tests  
  • Broad spectrum dewormer with same active ingredients as Drontal®**, a market-leading worming treatment


  • Effective against all common internal worms: roundworms, hookworms, whipworms and tapeworms
  • Brought to you by the manufacturer of FRONTLINE Spot On, tried and trusted experts in anti-parasite products.



*Packed-Embedded - Coated to reduce bitterness.
† Palatability testing studies LAV-C-0001-12 and LAV- C- 0002-12. Internal data.
**GFK MAT 10/14 . Drontal is a registered trademark of Bayer Animal Health. 

Veloxa treatment

Veloxa treatment table

Treatment intervals

  • ESCCAP recommends treating an adult dog every 3 months but depends on the dog’s level of risk.


Veloxa Weight restrictions

  • Dogs <17.5kg MUST be dispensed Veloxa
  • Dogs >30kg SHOULD be dispensed Veloxa XL.


Drontal vs Veloxa

  • Drontal® - not for use in dogs <3kg but can be used in puppies from 2 weeks
  • Veloxa - from 2.5kg. No age specification
  • Drontal - discard tablets once opened
  • Veloxa - half tablets can be kept for 2 days.


Veloxa can be given to dogs of all ages and lactating bitches.










Drontal is a registered trademark of Bayer Animal Health

Video - deworming

Video learning - deworming


This video explains the importance of worming and the ease of treating with Veloxa.

Key points to remember


Key points to remember




  • Healthy dogs and cats often don’t have external signs so advise your customers to keep an eye out for symptoms such as bloated tummy, dragging bottom along floor and lack of energy


  • Dogs and cats should be wormed regularly throughout the year with an appropriate product


  • Fleas can transmit tapeworms so it's important to treat pets for fleas regularly too


  • Only 66% of dogs are treated for gastrointestinal worms compared to 88% treated for fleas.1





1. Source: Merial U&A report Sept 2013 IPSOS 






  • Non systemic
  • The UK’s No.1 flea and tick protection*
  • Fast acting
  • Long lasting
  • Water resistant**
  • Can be used in pregnancy and lactation



  • Household spray for use in the home and environment
  • Kills adult fleas and larvae for 6 weeks
  • Prevents re-infestation
  • Long lasting 12 month protection



  • Broad spectrum dewormer for dogs with the same active ingredients as Drontal®,  a market leading ingredient.
  • Highly palatable beef-flavoured chewable tablets.
  • No need to be given with or hidden in food. 


*Merial Parasiticides Multi Channel Sales Report, Q2 2015 

** Provided not bathed more than once a week. Pets can be bathed/go swimming from 48 hours after application
Adverse reactions and even death may occur




Merial Customer Support

Merial Customer Support


If customers are experiencing persistent flea problems there is help at hand.


Merial offers you and your customers support on their website


  • Problem Solver. A tool to help you and your customer work through their flea issues.


  • Free treatment reminder service. Helps your customer to remember to treat monthly to protect their cat or dog from fleas and ticks all year round.  


If you would like help from our dedicated technical support team call:

Professional Helpline: 0870 6000 123


The helpline is open Monday to Friday 9am to 5pm.


More information

More information


This module is designed to offer a short and comprehensive summary on fleas, ticks and worms understanding and treatment.

For more information go to: 


  • - pet health care advice  from National Office of Animal Health (NOAH)
  • - revelant information and advice for pet owners in the field of parasitology from The European Scientific Counsel for Companion Animal Parasites (ESCCAP)
  • Or contact the Merial Professional Helpline on 0870 6000 123.



*Merial Parasiticides Multi Channel Sales Report, Q2 2015



Well done. Now take the quiz to complete the elearning

Once you have completed the quiz please provide your details. If you are an SQP include your AMTRA number and we will register your AMTRA points. All participants will have the chance to win one of 20 x £50 shopping vouchers. T&Cs apply. 


Close the module (click X) and return to the course page.



This material has been prepared to support your business. Use of this material is not intended to replace the need to refer to the latest product information and other established sources of information. Information correct at time of publication. Whilst every effort is made to ensure the accuracy of information, Mediapharm does not accept responsibility for any errors or omissions. Mediapharm is not responsible for the content of any external websites mentioned.


© 2015 Mediapharm Ltd. V5.05.11.15. 



Product information

Product information 





Which of the following is the most common way for pets to pick up fleas?

  • Fleas jumping from one pet to another
  • From contaminated environments
  • By going swimming

How often should a dog or cat be treated with FRONTLINEĀ® Spot On for continuous flea and tick protection?

  • Every 2 months
  • Every 3 months
  • Monthly

It can take 3 months or more to get rid of a flea infestation. Which of the following offers good advice to help consumers resolve the issue?

  • Treat all cats and dogs in the household monthly and allow them access to all areas
  • Wash your petsā€™ bedding at 60 degrees C, regularly vacuum carpets and furnishings and spray all areas your pets go with an environmental spray that contains an IGR.
  • All the above

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