Who do you want to talk to

Why don't you want to talk to everyone

How many reasons do you think there are for talking to a someone in business?

  • More than 10
  • More than 5
  • More than 2
  • Only 1

So how do you know who these people are?

  • Fit your demographic
  • They are people who want to buy from me
  • Fit the persona you have put together
  • They add the most value to your business

Who do you want to talk to?

How do you know who you want to talk to

Hopefully you agree that there is just one business reason why you should want to talk to someone in business. That is they maximise the value they add to your business. So how would you define what that means for you business - what would maximise value mean.