Membership Sales Certification

This course was developed specifically for those who need to know how to easily present the true value of Chamber of Commerce membership. A perfect course for Chamber Executives, Staff, Volunteers, and Board Members who are talking to prospects about joining the Chamber. 

The Chamber is the Official Area Network

Training Slide

Purpose of this Slide:

Is to convey that the Chamber of Commerce is not simply a distribution point for printed materials or a drop-in visitor center, but also the collection point for valuable online business information.

Sample Script: 

Good afternoon everyone my name is (Sample Person) the Executive Director of the (Sample Chamber of Commerce). I am honored you showed up today to learn more about the value of Chamber of Commerce membership.

Many people think of our Chamber as simply a place to get information about our community or pick up brochures. The truth is, we are a vibrant organization utilizing many resources to promote our community.

Today, the Chamber of Commerce has become a digital information hub for our community and our participating local businesses. It is absolutely critical, in my opinion, in this business climate of online search, that our local businesses must be positioned to compete.

What I would like to show you is a little about the history of the Chamber of Commerce and details about how we are exclusively positioned to help you grow your business.

How to Explain the Value of Membership: Choose The Best Answer

  • The purpose of documenting these businesses is to improve the look of the Chamber website.
  • The purpose of documenting these businesses is because people are looking for what they need online and not always calling or visiting the Chamber office in person.

What is a Chamber of Commerce?

Training Slide

Purpose of  this Slide: 

Is to show prospects that the Chamber sees a lot of business going out of the area through search engines. It wants to help local businesses compete for at least some of this business. 

Sample Script: 

Everyday, I notice so many opportunities lost by our members because they simply don’t expose their individual products and services. Sure, they may be listed on a website, but there is no effort put into publishing each product and service category online. 

The more information that you have indexing, and circling back to your business, the better!  

How to Explain the Value of Membership: Choose The Best Answer

  • If the business has a website, facebook page, and is on the Chamber member directory, that should be enough in most cases.
  • Even if the member does have a website, or even a Facebook business page, it is most important that their actual products and services be documented and published online. This is because, without that, they will not be included in most searches looking specifically for that type of service.

The Facts Are Clear

Training Slide

Purpose of Slide

Is to show prospects that the Chamber sees a lot of business going out of the area through search engines. It wants to help local businesses compete for at least some of this business. 

Sample Script: 

Every day, I notice so many opportunities lost by our members because they simply don’t expose their individual products and services. Sure, they may be listed on a website, but there is no effort put into publishing each product and service category online. 

The more information that you have indexing, and circling back to your business, the better!  

Please raise your hand if you think it is important to post information about your individual services in order to compete online?.

How to Explain the Value of Membership: Choose The Best Answer

  • If the Chamber doesn't spearhead the effort to be sure our businesses are competing for this online research/purchases, the local dollars will almost certainly go outside of our local economy.
  • It is great that people can find everything they are looking for online. This helps grow our economy and our local businesses.

Asking Members for Content

Training Slide

Purpose of this Slide:

Is to let the audience know that the Chamber always hears how busy our members are and realizes that they really don’t have time allocated to market their businesses. 

Sample Script: 

Ok, we know you don’t have the time to document new information and then market that new information because you are so busy. Well, folks, I have good news for you… when you join the (Sample Chamber), we will do this work for you. In fact, we are so courteous we will hardly even pester you for information. 

The Chamber has been around for hundreds of years so, by now, we know what we are doing!!

Because of this, you are going to be shocked at the value returned by becoming a member.  We will be saving you a lot of time doing what you know needs to be done in the area of documenting and marketing your business. 

How to Explain the Value of Membership: Choose The Best Answer

  • Because members are valued by the Chamber, and we know they don't have time for a lot outside of running their business, the Chamber has a team of Chamber Assistants to help them succeed.
  • Members are busy, but if they don't make time to add their own product and services to the Internet it is their loss.

Helping You with Local Search

Training Slide

Purpose of this Slide:

Is to show that when they invest and become a participant in the Chamber, the returns will be there. 

Sample Script: 

Did you know that the members of the Chamber are truly valued? They are!  And when you decide to make this investment in membership, you will not only become a valued person in the Chamber, but we are going to help your business understand how to market locally and beyond. 

Chamber membership is the first step in a bold new content strategy for your business.  

How to Explain the Value of Membership: Choose The Best Answer

  • When you join the Chamber of Commerce you are becoming not only a member but a valued participant too. For this reason, your opinion counts and we always look forward to assisting you.
  • When you join the Chamber it only gives you the right to attend events and showcase your information.

Chamber Does Not Sell Members a Bill-of-Goods

Training Slide

Purpose of this Slide: 

Is to explain with confidence that the Chamber is not here to sell you a bill-of-goods, but provide real membership value. 

Sample Script: 

We all know what it’s like to buy something and then wonder why you did that. The Chamber knows how this feels and works hard to help protect our community from scams.

Our Chamber believes in full accountability and will provide each member with detailed reports on their membership progress. Not only will you get a member report every month, but my team will also get a copy. 

We use these reports to help us be sure that the programs we have are working, and delivering better and better results. 

We even study the support logs each month to be sure our Chamber Assistants are maintaining a strong relationship with our members.  

How to Explain the Value of Membership: Choose The Best Answer

  • Most prospective members will be most impressed with a Chamber that stresses full accountability. Being able to show example reports on other member businesses about how the Chamber is assisting them in marketing their business is most important.
  • Telling the prospective member that they will get a report every month is the best way to show why they are not being sold a bill-of-goods.

Here is What You Get as a New Member of Our Chamber

Training Slide

Purpose of this Slide:

Is to re-engage the audience with more specifics about Chamber deliverables.

Sample Script: 

I realize that I have been speaking on an overview level. Now, I would like to share a little more detail about the specific deliverables you get with Chamber Membership without going into too much of the actual technology. 

The list above shows that the Chamber has really dialed in its services. We are focused on those things that are important for today's business promotion. Everything from digital products and service displays, to text messaging keywords, mobile apps, and lead generation are all included with membership.

What I can say about the technology is that I know you are going to be very impressed. And if you are not, well, the Chamber will give you your membership money back within 30 days of your completed member onboarding process.

We are 100% confident in our member services and back it up with a 100% money back guarantee!

How to Explain the Value of Membership: Choose The Best Answer

  • It is best to generalize the value of membership and not get too specific.
  • Let the member know that not only will the Chamber be doing most of the work for them, but there are many tools and publishing services included to be sure they are promoted successfully.

Amazing Support Team is Always Included with Premium Membership

Training Slide

Purpose of this Slide:

 Is to once again remind the audience that the Chamber is really here to serve its members.

Sample Script: 

As the Executive Director of the Chamber with a mission to fully satisfy our members, I have hired a team of Chamber Assistants to help. These assistants work for us to deliver outstanding service to our members. 

I know that you are all working hard managing your business, so the Chamber has been developing programs that can deliver time-saving, relevant solutions to our members. 

How to Explain the Value of Membership: Choose The Best Answer

  • When you join the Chamber we will immediately assign a Chamber Assistant to handle your entire onboarding process. They will handle all system logins for you, create the content and then launch a beautiful marketing program.
  • When you join the Chamber you will have access to support.

Let's Talk About Chamber History

Training Slide

Purpose of this Slide:

Switch back to traditional Chamber of Commerce benefits that are so important to a vibrant Chamber community. 

Sample Script: 

I almost feel like I am working for GODaddy…(ha ha).  I can assure you that the Chamber of Commerce is still very much a Chamber…. I think the real difference is that if you came into the Chamber lobby today, and noticed that all of the promotional material on our community and businesses were not there, you would be very disappointed in the Chamber. 

Today, the vast majority of visitors are not coming into the lobby, in person, but through their phones or computers. So, you can see, if we don’t have detailed online content on all of our businesses, then our lobby is virtually empty. 

That is not good for you or the community as a whole.

How to Explain the Value of Membership: Choose The Best Answer

  • The Chamber offers a number of benefits and has been serving our community for many years.
  • Although the Chamber of Commerce offers many state-of-the-art services for helping our members grow, we also offer very important resources for those looking to relocate to our community, visitors, or even locals looking for trustworthy businesses to assist them.

Chamber History Lesson 1

Training Slide

Purpose of this Slide:

By sharing a bit of history with prospective members, it shows that you are a professional that appreciates the historical power of Chamber membership. 

Sample Script: 

Facebook’s claim to fame is that they are the 1st social network… but the truth is that the first social network was the Chamber of Commerce, started back in 1599!  Think about that!  You have a chance to join an organization that is over 400 years old.

If you join today, please put on facebook that you joined a 400 year old social network!  (HAHA)

How to Explain the Value of Membership: Choose The Best Answer

  • The Chamber of Commerce was the first social network
  • Facebook was the first social network

Chamber History Lesson 2

Training Slide

Purpose of this Slide:

Is showing that the original purpose of the Chamber has survived all these years so it must be valuable to be a member.

Sample Script: 

When you think about joining the Chamber… also think about how long it has survived, and how it has already served millions and millions of people. When you make an investment in membership, it’s also the right thing to do!  It helps ensure that your local Chamber of Commerce can continue to support the community and local businesses.

Without your membership, we have no Chamber of Commerce. 

How to Explain the Value of Membership: Choose The Best Answer

  • When you join the Chamber you will be adding yourself to a body of like-minded individuals who are all working to improve our business climate and the community.
  • When you join we will provide you with good benefits.

Chamber History Lesson 3

Training Slide

Purpose of this Slide:

Is to share how the purpose of the Chamber, after all of these years, remains in place to benefit individual businesses.

Sample Script: 

What I find so interesting in running a Chamber of Commerce is that we remain true to our roots, with adjustments of course. 

The end result is that the Chamber is here to help our community and each and every member. After hundreds of years the chance for you to benefit from membership is pretty high.

How to Explain the Value of Membership: Choose The Best Answer

  • The Chamber of Commerce is too old to really help these businesses.
  • The Chamber of Commerce is truly experienced and offers the resources you really need as a business owner in todays online and offline world.

Why Should I Join the Chamber of Commerce Today?

Training Slide

Purpose of this Slide:

 Is to be sure the prospective member truly understands that there is a significant return on investment.

Sample Script: 

The fact is when you trust me and the Chamber, and become a member, we are going to be sure you get a return on investment. 

We know our membership costs money, and it does take money to promote a business. If you compare the return we provide, then add all of the incredible services we shared earlier, you might consider it an advertising expense instead of a membership due. 

The reports provided to you each month will surely impress, but the tools will do even more to help you grow. 

What other kinds of services or tools deliver that kind of support, service, and accountability?

How to Explain the Value of Membership: Choose The Best Answer

  • You should join the Chamber because it is the right thing to do.
  • You should join the Chamber because we are going to overwhelm you with amazing onboarding services, marketing support, and full reporting so you know that your membership is returning real value. Since we are successfully promoting your business, you might even consider classifying membership as part of your advertising budget.

Business Advantages Slide 1

Business Advantages Slide 1

Purpose of this Slide:

Is to reiterate traditional benefits of Chamber membership. 

Sample Script: 

This is a team effort and the Chamber is the catalyst for discussion and results. We would like you to join us and become a team member and share your community pride. 

Please look through the list of advantages of membership above, and on the next slide.  Please let me know if you have any questions. 

How to Explain the Value of Membership: Choose The Best Answer

  • The Chamber provides you with a listing on our directory and will refer you.
  • The Chamber is a platform where your concerns can be addressed and will have access to a public forum. Membership also shows a sense of pride and belonging to our local business community.

Business Advantages Slide 2

Training Screen

Purpose of this Slide:

Is to reiterate traditional benefits of Chamber membership. 

Sample Script: 

Remember that the Chamber is traditionally the most trusted source for local information and ranks high on search results. 

We are in a perfect position to add online value and so much more. 

How to Explain the Value of Membership: Choose The Best Answer

  • When you join the Chamber your business can now advertise that you are a "Proud Chamber Member". Also, the Chamber is the most trusted source for local information and typically ranks high on search engines. By being fully integrated into this network, it will also help your business rank better online as well.
  • When you join the Chamber you will be listed on the member directory.

Get Started Today... We'll Take You There!

Training Slide

Purpose of this Slide:

Is to send a personal message from the Chamber Executive and Staff (or volunteers) on how much their membership would mean to the Chamber and other members. Each and every member is valued and necessary for a successful community.

Sample Script: 

I want to personally thank you for your time today and want you to know that I personally promise to each and every one of you that myself, our Chamber board, Staff, and Volunteers would really appreciate your membership in the Chamber. 

We are also fully committed to delivering valuable services to your business. 

How to Explain the Value of Membership: Choose The Best Answer

  • We would very much value your membership and look forward to providing you with amazing workmanship from our team of Chamber Assistants.
  • We would appreciate your membership.

You Will Be Included in Our Local Directory

Training Slide

Purpose of this Slide:

Is to explain how the Chamber directory plays an important role in all of this.

Sample Script: 

The Chamber Directory is very important because, unlike a search engine, the directory is a direct connection to our members. This directory is often indexed by search engines and brings in a lot of visitors. 

The Traffic Catcher System I will share shortly is directly connected to the membership directory so that visitors are impressed with results from our directory. We also use the Traffic Catcher System (TCS) as a front door to your products and services catalogs for additional promotion. 

How to Explain the Value of Membership: Choose The Best Answer

  • You will be listed on our membership directory.
  • In addition to your member directory listing, we will also create a network landing page that is designed to index on multiple search engines and drive additional prospects. These prospects will be delivered to your business and catalog we will be developing for you.

You Will Also Be Included in Our Mobile App

Training Slide

Purpose of this Slide:

Is to show prospects that the Chamber is supporting mobile in a very real way. 

Sample Script: 

How many of you here are carrying a smartphone with you now?  I thought so… can all of you please go to your text messaging area and type in __________________ to 72727.  What I am showing you is a local marketing place like the one we are developing now. 

As you can see you can find many mobile apps within one community from a single app… soon ours will go live and work much like this one. But in the meantime, your own app, like the one showing on the right, will be activated right away. 

How to Explain the Value of Membership: Choose The Best Answer

  • When you join the Chamber as a premium member, we will not only add you to our "mobile app of apps" for our community, but we will also provide you with your own mobile app. You can promote this app using your own custom texting keyword.
  • We will include your business in our mobile app.

We Will Create a Traffic Catcher System For You

Training Slide

Purpose of this Slide:

Is to show the purpose and power of a Traffic Catcher System page. 

Sample Script: 

The chamber develops a really nice landing page for each member that we call the TCS page. TCS stand for “Traffic Catcher System” and it will do just that… and in some cases those are real prospects that we are helping you convert to customers. 

How to Explain the Value of Membership: Choose The Best Answer

  • When you become a member we will send you a link so you can log in and fill out your member profile.
  • Once you become a premium member one of our Chamber Assistants will contact you and begin all of the set up. One of the many services includes a Traffic Catcher System ("TCS") that helps to promote your business. Our service is so good that you won't even be required to log in.

We Will Create a Beautiful Catalog For You

Training Slide

Purpose of this Slide:

Is to show how their catalog cover pages look.

Sample Script: 

In addition to the TCS pages, we also create catalog cover pages to display your products and services.  We do this because many people will also find your services through a Google or Bing search from a computer or large tablet so we need a large display versus only a mobile app.

How to Explain the Value of Membership: Choose The Best Answer

  • The purpose of the catalog is to enable the indexing of all individual products and service groupings the member offers. This is for superior indexing and to help them be more competitive.
  • The catalog improves the look of your current website.

The Chamber Helps You Track Advertising Results

Training Slide

Purpose of this Slide:

Is to show how the Chamber is going to be able to help the member determine the best advertising venue for their business.  

Sample Script: 

We all wonder at times which advertising method is actually delivering the most prospects. This makes sense because once you determine the best strategy then you know where to spend your ad dollars going forward. 

Every time someone texts your keyword to the number given, you will get an email and a text message back to your phone. Not only will you know which advertising source (in most cases) it came from, but you will also have their mobile number so you can personally text them back to help close a deal, or invite them into your business.  

How to Explain the Value of Membership: Choose The Best Answer

  • You can put your texting keyword and number in all of your ads.
  • If you put your texting keyword and number in all of your ads, it becomes easier to see which ads produce the most prospects for your business. Every time someone texts your keyword you will be notified right on your phone and/or via email. If you just placed an advertisement and you start getting prospects then you know it's working.

Member Progress Reports Delivered Monthly

Training Slide

Purpose of this Slide:

 Is to show members that there is full accountability. 

Sample Script: 

Like I said before… we don’t intend to sell you a bill-of-goods, so we provide valuable reporting on a monthly basis to you.

How to Explain the Value of Membership: Choose The Best Answer

  • A report will be delivered to you and to the Chamber so we can monitor your membership value and help if there is a problem. In addition, this report will also show voting on what people seem to like the most that you offer. This will help the Chamber help you, determine what you might advertise through other medias.
  • A report will be delivered to you every month.

We Make it Easy to Manage

Training Slide

Purpose of this Slide:

Is to show how easy it is to manage their marketing program and connect with their Chamber Assistant. 

Sample Script: 

The Chamber understands how busy you are… we also know that many of you may not know how to write up a marketing display. For this reason, we provide each of you access to your own Auto Mobile Assistant that is truly a complete solution. This includes immediate reports on many months, being able to review what it is that you offer that people like the most and least so you know what you should advertise and not advertise, and a direct connection to your Chamber Assistant through both the ADD DISPLAY and CONTACT SUPPORT buttons. 

We even make it super simple to start your Member Onboarding process by simply clicking on the INITIAL SETUP button at the bottom.  It will take you about 5 minutes to complete so our team can get started. Once your initial setup is completed this button will disappear

How to Explain the Value of Membership: Choose The Best Answer

  • Each month the Chamber Assistant sends you a text message with a link to your updated Auto Mobile Assistant. From this app, you can request new tasks from your Chamber Assistant and review both marketing reports and voting results. Basically, it becomes a marketing assistant in your pocket.
  • You will get a text message every month delivering your Auto Mobile Assistant.

Publish All Over the Internet

Training Slide

Purpose of this Slide:

Is to show that the Chamber understands how important it is to broadcast its members all over the Internet.

Sample Script: 

The Chamber knows that it is a very important resource to many people, both online and in-person. In addition, the Chamber also knows that a huge portion of potential customers and community visitors will gather all of their information from many online resources. Because of this, the Chamber will be using the information we are creating for you to broadcast all over the Internet. 

How to Explain the Value of Membership: Choose The Best Answer

  • The Chamber realizes that more people are searching by voice and other means to find what they are looking for. Because of this, the Chamber is making sure their members are promoted on many channels. Also, since 90% of our members never log in to systems, we provide a team that does most of the work for them. This ensures that not only are the member businesses being properly promoted, but our community as a whole is getting documented and becomes more competitive as well.
  • The Chamber will mention you on a Facebook post and in our newsletter.

Interact With Live Modules to Learn More

Auto Mobile Assistant

Summary:

The Auto Mobile Assistant is our way of keeping our promise to members that they will not be asked to log into the system and do the work. This mobile app provides a direct connect to their team of Chamber Assistants who are ready to serve.

To see how it works please visit: www.AutoMobileAssistant.com (Be Sure to Scroll Way Down)

Auto Mobile Assistant Users Guide

Summary:

Here is a PDF file that you might find helpful in explaining the program to member prospects. We suggest that you always have one on hand and ready. You never know as you feel more confident in sharing the real value of membership you just might need this!

 Download File Link: CLICK HERE

Membership Drives

Summary:

Membership Drives was developed for executives and board members who would like to implement a ready-to-run membership drive. We think you will be impressed with the materials and our support throughout the process.

Learn More: www.MembershipDrives.com


Chamber Assistants

Summary:

Your Own "Real" Assistant

When you join the Chamber of Commerce as a Premium Member we give you more time to focus on the big picture while we take care of the little details that will help you gain new prospects. As a member, you will be assigned your own Chamber Assistant ("CA") — a smart, highly trained, US-based point person who works remotely as your right hand and left brain to set up your local online presence. You delegate a display task and your CA is on it.

Learn More: www.ChamberAssistant.com

You Can Even Call Us!

We Are Here For You:

There is a lot of information and you may understandably have many more questions. Please feel free to contact our office at (855) 233-6363 Ext. 701 or if you rather you can select a perfect time for us to call you. Just go to www.ChooseTimeHere.com and choose a time and date.

Contact By Phone: (855) 233-6363 Ext. 701

Book A Call Back: www.ChooseTimeHere.com (Choose Satisfied Members Meeting)