Segmentation in AdWords (copy) - Assessment

In this module you'll face the questions first and only have to read some text if and where you fail.

Some Reminders about Segmentation in AdWords (copy)

You wish to target users based on their device type. How can you identify which devices you should target by your existing campaign?

If you wish to organize data around specific criteria, you need to add so-called "segments" to your performance tables. Examples of such "segments" are "Hour of the Day" or "Device type" applying which you can see how your ads are shown to users across the hours of the day on particular devices. If you see that your ad performance is better or worse in various segments, you may want to change your bids accordingly. Your segmentation options may vary with the type of performance table you are viewing: such as campaign, keywords, ad, or ad group tables. 


  • Add a long list of keywords targeting various devices and look at their stats.
  • Create a test ad group and see how it performs on mobile devices.
  • Create a test campaign and see how it performs on mobile devices after a week.
  • Segment your performance table by device type.

What is a way to determine how your existing campaign is performing on various devices?

If you wish to organize data around specific criteria, you need to add so-called "segments" to your performance tables. Examples of such "segments" are "Hour of the Day" or "Device type" applying which you can see how your ads are shown to users across the hours of the day on particular devices. If you see that your ad performance is better or worse in various segments, you may want to change your bids accordingly. Your segmentation options may vary with the type of performance table you are viewing: such as campaign, keywords, ad, or ad group tables. 

  • Separate your keywords by the devices type they are targeting.
  • Make a test with a campaign targeting only computers.
  • Make a test with a campaign targeting only mobile devices.
  • Apply segmentation by device type to your campaign.

Which is the right way for you to determine whether your ads are clicked on by users in the evening hours?

If you wish to organize data around specific criteria, you need to add so-called "segments" to your performance tables. Examples of such "segments" are "Hour of the Day" or "Device type" applying which you can see how your ads are shown to users across the hours of the day on particular devices. If you see that your ad performance is better or worse in various segments, you may want to change your bids accordingly. Your segmentation options may vary with the type of performance table you are viewing: such as campaign, keywords, ad, or ad group tables. 

  • Analyze your "Placements" report.
  • Make use of the "Ad Preview and Diagnosis" tool.
  • Apply "Hours of the day" segmentation to the performance table.
  • Create a Keywords report.

How could you verify if most users click your ads in the morning?

If you wish to organize data around specific criteria, you need to add so-called "segments" to your performance tables. Examples of such "segments" are "Hour of the Day" or "Device type" applying which you can see how your ads are shown to users across the hours of the day on particular devices. If you see that your ad performance is better or worse in various segments, you may want to change your bids accordingly. Your segmentation options may vary with the type of performance table you are viewing: such as campaign, keywords, ad, or ad group tables. 

  • Study carefully your managed placements report.
  • Study carefully the "age groups" report.
  • Create an "Hours of the day" segmentation.
  • Create a segmentation by device type.