Lesson 2: Brand Ambassador Affiliate Program

Hello, new Brand Ambassador prepare to learn about how the program works.  What you will be doing in this position and of course how to get paid. 

What is a Brand Ambassador Affiliate?

The Position

Brand Ambassadors

This position combines two different marketing concepts into one, that of a Brand Ambassador and the other an Affiliate Marketer. The idea of a Brand Ambassador is to act as a spokesperson and represent the company’s brand in person or online. The brand ambassador presents the company, its products and services in a way that compels people to purchase.

The job of an online brand ambassador is to generate traffic to the website, page or social media profiles of the company they represent. Many marketing options are employed to drive this traffic but it is generally done online through social media channels.  Traditional online brand ambassadors are compensated upfront in goods but not in monetary value (this is not the case with a face to face brand ambassador as they are paid a percentage of the sales made). Typical modes of compensation for online brand ambassadors include free products, services and discounts in exchange for product testimonials, reviews and shoutouts. Sometimes online brand ambassadors are compensated in dollars but this generally involves a celebrity or online social media personality with millions of followers.


An affiliate is a person who markets and advertises products and services for various companies, in exchange for a percentage of the sales generated. An affiliate searches around for companies that have affiliate programs selling products and services that matches their current interests. The affiliate is a skilled online marketer who will employ several different marketing methods and techniques to bring about traffic and sales.

Some of the ways an affiliate will generate traffic:

  • write a weekly beauty blog
  • post affiliate link on their own website
  • create a Facebook Fan Page as an additional marketing tool
  • purchase ads to generate traffic to their own blog, website or affiliate link
  • paid marketing campaigns
  • building an email list and marketing to that list

An affiliate is always paid a commission on the sales made from the traffic they generate. The affiliate marketer will generate traffic to a product or service and most likely have never actually used the service or product. They are masters at generating traffic to an offer and that does not require firsthand experience or knowledge of the product itself. Instead it’s their knowledge and passion for the niche (in this case our niche is the cosmetics industry) that allows them to generate traffic and sales through their affiliate links.

Brand Ambassador Affiliate

Now that you understand the difference between a Brand Ambassador and an Affiliate. Those who have worked or currently work as a Brand Ambassador, this position is going to be a bit different from what your use to. You will be paid a commission for the traffic generated not given free products for your efforts. If you are an affiliate, then your challenge will be to learn how to up your marketing game by learning how to be a Brand Ambassador. You must learn to be social as a brand ambassador and not just as an affiliate. This position is for every race, age (legal working age) or sex as the only difference between a 20-year-old Brand Ambassador Affiliate will be that most of her followers will be younger. A 45-year-old Brand Ambassador Affiliate will have a more mature follower and audience base but women of all ages wear makeup and need their voices heard. The age of your followers will not keep you from making lots of money.

Company & Program Information

Program Details

Program Details

Before we can teach you how to market and sell as a Brand Ambassador Affiliate. We need to take the time to discuss some of the company policies, marketing materials and program specifics.

Independent Contractor

You are an affiliate that acts as a spokesperson for Goddess Cosmetics. You do not work for us as an employee, instead you are an independent contractor. We will not take any taxes out of your commission payments. Making you responsible to pay your taxes when you file at the end of the year. This is your business, remember to keep receipts for supplies and services you purchase to run your business.


You will be marketing and making sales by sending traffic through your affiliate link to our website. Your assigned affiliate link can be found in the affiliate back office.

You are paid 20% of the sales generated from your affiliate link traffic. Once a sale has been paid, filled and delivered, the customer becomes your customer for life. You will continue to make 20% in commissions on all additional orders they make. If they continue to order under the same customer profile generated when they first ordered. When a customer makes a purchase, a customer profile is automatically setup for them underneath their confirmation email address. This email address will be tied to you for future commission payouts.

We also will pay you 5% on the commissions earned by your downline affiliates.

We pay twice a month on the 15th and the 30th to your PayPal account on file. The payment made on the 15th will be for commissions earned between the 16th-30th. The payment made on the 30th will be for commissions earned between 1st-15th.


We only pay through PayPal! It’s one of the most secure ways to make a business payment to affiliates. This keeps us from having to store your personal banking and payment information. Instead all we need is your PayPal email address to make on time commission payments to you.


The company recruits passively for you by adding any new affiliates who signup underneath your general referral link. You can also proactively recruit and build your team faster. We have created a recruiting website for you to send prospects to that are interested in signing up as an affiliate. When you send marketing traffic to this website directly you will still get your affiliate credit. You must make sure to use the correct Marketing Group Materials to get referral credit (this will be explained in detail later.)

For Brand Ambassadors, we have one recruiting tier or downline that you can make override commissions on. This means that your recruits must be direct affiliates, that either you recruited personally or came to the site under your affiliate link and decided to join. For those who move on to become Account Managers we will pay you commissions one more level down to tier 2.


When someone clicks on your affiliate link it will send them directly to our website and place a cookie on them. That cookie will remain on them and be tagged to you unless they come to the site under a different affiliate link. We give credit to the last affiliate link a visitor came to the site under.

Example 1: Lisa comes to Goddess Cosmetics (the site) under your affiliate link and does not place an order today. But comes back tomorrow under your same affiliate link and orders. You would be credited for the sale

Example 2: Mary comes to the site under your affiliate link but does not purchase anything. Comes back 3 months later to the website but does not come under your link. She instead goes directly to Goddess Cosmetics, when she places her order you will get credit for the sale. Because your affiliate link was the last one she came to the site on.

Example 3: Candi comes to the site through your affiliate link and does not purchase anything. But a month later sees an advertisement on a friends Instagram page and clicks her affiliate link to our website. You would not get credit for Candi's purchase because we give credit to the last affiliate link used to come to the site.

Please make sure you understand how this policy works. Most affiliate programs follow leads for 30 days and then that’s it. Instead we are willing to give you credit for a sale even if the lead doesn’t order for 9 months. If your link was the last link they visited the site under.

Although we do not tag a lead for life to you, we do tag a customer to you for the life of the customer. Remember that a customer must continue to purchase under the same account details for you to continue to get credit for each additional purchase. They must use the same email address and customer account created when they placed the first order.

Visitor: A person that comes to the site under your affiliate link.

A Unique Visitor: A person that comes to the site for the first time under your affiliate link.

A Lead: Technically a lead is a visitor to our site under your affiliate link that has not placed an order.

A Customer: Is a person who has made a purchase.

Rewards Program

You will be taught how to ethically post content when you are not wearing or featuring yourself wearing Goddess Cosmetics products. In every training course provided you will be given detailed instructions, ideas and suggestions on how to post as a Brand Ambassador Affiliate.

Do I have to purchase products to get started?

As stated in the introduction training module, you do not have to purchase products to get started and learn to market your affiliate link. You will be taught how to ethically post content when you are not wearing or featuring yourself wearing Goddess Cosmetics products. However, if you want to feature yourself wearing the products and do testimonials you will need to purchase products to display. The Rewards Program explained below will help you earn coupon points towards your purchases. We also have discounted Brand Ambassador Starter Kits that you will learn about in the next lesson.

Rewards Program

We have an exceptional rewards program that can be found on the main website at the bottom of the screen in pink. You can participate in the Rewards Program as an affiliate to earn coupons that can be used to purchase products. We highly recommend that you indeed join this program as it is a way for you to earn enough points to purchase products. The coupons would range between $5 to $50. You will earn your 20% commission for your own personal orders, but you must make sure to come to the site under your affiliate link to order.

When you join the Rewards Program, you will earn initial points for creating a profile, following or liking us on certain social media profiles. After the initial points are earned you would continue earning points when you are your customers make purchases.

NOTE: There is one part of the Rewards Program that you cannot participate in and that is the refer a friend option. As an affiliate this option will not work for you. The refer a friend offer sends the visitor to the website under a discounted link. The problem is that they will enter the site not under your affiliate link, keeping you from getting credit for the sale. For this reason, we offer you the ability to create a coupon code just for you to use in your marketing. It will give customers 10% off their first order and you would be correctly credited with the sale. Plus, get your rewards points for the order. Please make sure to remember this as we would hate for you to lose out on getting commissions. Because you did not follow the instructions on the proper way for an affiliate to offer a discount to a potential customer.

To learn more about the rewards program, we have a page on the main website that explains the program in detail with screenshots. Simply go to the Brand Ambassador tab and click on rewards program.

Brand Ambassador Starter Kits

Starter Kits 

Starter kits will allow you to sample and use many of our products at a discounted price. You cannot earn your 20% back in commissions on these kits, due to the nature of how steep the discounts are on these kits. 

You can only purchase each kit type once, except the skincare travel size kits. They can be purchased in unlimited quantities at anytime.

Please go to https://www.goddesscosmetics.net/collections/new-brand-ambassador-starter-kits to access starter kits and view pricing. We have also added a pdf in the back office under training materials with additional information on the starter kits.

This Starter Face Kit Includes:

1 Hi-Def Foundation

Concealor - Choose 1 Concealor Pot or 1 Liquid Concealor

1 Translucent Loose Powder

This kit can only be purchased once by all new Brand Ambassadors Affiliates. You cannot earn commissions on starter kits.

This Starter Eye Kit Includes:

1 Pre-filled Eyeshadow Trios 

Eyeliner - Choose 1 Cream Eyeliner or Gel Liner Pencil

Mascara - Choose 1 Intense Mascara or Maximize Mascara or Waterproof Mascara

This kit can only be purchased once by all new Brand Ambassadors Affiliates. You cannot earn commissions on starter kits.

This Starter Eye Candy Kit Includes:

1 Star Crystals

1 Liquid Crystals

1 Hi-Def Mineral Pigments

This kit can only be purchased once by all new Brand Ambassadors Affiliates. You cannot earn commissions on starter kits.

This Starter Lip Kit Includes:

1 Star Crystals 

1 Liquid Crystals 

1 Hi-Def Mineral Pigments 

This kit can only be purchased once by all new Brand Ambassadors Affiliates. You cannot earn commissions on starter kits.

This Starter Skincare Kit Includes:

1) Dry Skin - Includes: 

cleanse - botanical cleansing lotion exfoliate - mint exfoliating facial polish tone - botanical firming toner firm - firming face & eye serum restore - botanical face cream with deep line complex 

2) Normal to Dry Skin

cleanse - botanical cleansing lotion exfoliate - mint exfoliating facial polish tone - botanical firming toner firm - firming face & eye serum hydrate - hydrating mango face cream

3) Combination Skin

wash - chamomile facial wash exfoliate - mint exfoliating facial polish tone - botanical firming toner firm - firming face & eye serum protect - protective jojoba day moisturizer

4) Oily Skin

wash - chamomile facial wash exfoliate - mint exfoliating facial polish tone - botanical firming toner firm - firming face & eye serum protect - protective jojoba day moisturizer

All skincare kits can be purchased in unlimited quanities at anytime. But you cannot earn commissions on starter kits.

Company Assigned Affiliates & More

It's time to learn how we help build your team, the difference between a Brand Ambassador & a Account Manager. 

How Goddess Cosmetics Helps To Build Your Team

Besides assigning new company recruited downline members to you, we will also work to get your new affiliate to become an Active Marketer. We will try to reach out to the new member we have assigned to you by phone twice. We automatically send out a next steps email when they signup and a second email introducing you to them. We also continue with additional marketing and attempts to help your new member become an Active Marketer.

Brand Ambassador

As a Brand Ambassador who has not been trained on how to manage your affiliate downline. We simply ask that you send out a Welcome email to your new company assigned downline. Once lesson 10 has been completed you will be expected to be more proactive with your downline and help your newly assigned members to progress.

Account Manager

Because you have progressed to becoming an Account Manager had have agree to take on additional recruiting responsibilities. You will be expected to educate, motivate and inspire your new downline members once assigned at all levels.

Note: The bigger we grow as a company, the longer it will take to get back around to you in the rotation. But when we get back around to you, we will assign a new downline member to you. We are currently still small enough to where you will get a new affiliate assigned to you once or twice in a two-week period. As we grow it may take longer to get around to you again. Remember if you do not qualify as an Active Marketer at the time your number comes up to receive a new company assigned affiliate. We will pass you up and once a month send you an email letting you know you missed out on a new downline member.

Marketing Materials

Marketing Materials

Our marketing materials are broken down into three major marketing groups. You must understand the difference between them to understand how to use them for marketing. 

Goddess Cosmetics: Materials under this category refer to your normal affiliate link and is your default link. Use this link always unless you are running a recruiting, product promotion campaign or using advanced affiliate marketing techniques. 

Affiliate Recruiters: These marketing materials are used to proactively recruit new affiliates. The affiliate link has been altered in all materials marked Affiliate Recruiters. The link will send the prospect to the affiliate recruiting website at www.goddesscosmetics.rocks. A cookie will be attached to them and if they were to go on and sign up or end up on our regular website. Your tracking cookie would still be on them and you would get credit. 

Promotions: Material under this category will refer to sales and weekly promotions. These will generally link directly to the page that contains the item on sale. Example: We have a sale on Star Crystals the marketing materials under this section would link directly to the product under your affiliate link. 

Please make sure when looking through the marketing materials in the back office that you pay attention to the name of the marketing group. Because this affects where the traffic you send will land on our website or our affiliate recruiting website. 

Coupon Codes

Coupon codes must be requested, give us 24 to 48 hours to approve the code you request. You can request a 10% off coupon code to give to new customers. The idea of the coupon code is to help with marketing efforts, giving leads an extra incentive to make a purchase. You can use it in email marketing, post it to your social media profile as an advertisement, print on business cards etc.

Social Media Campaigns

For now, we are only able to provide marketing materials for you to post directly to Facebook and Twitter. You can post to these profiles in the back office and it will auto populate your affiliate link based on the marketing group you pick.


We will continue to add lots of different banner and marketing images. These images have your tracking links embedded on them based on the marketing group chosen. Some banner images are 1600x1067 in and are used offered to those wanting to use on their websites or blogs. The typical banner image will be 800x800 in and is great for social media, email and general marketing. 

QR Codes

You can generate QR Codes in the back office to use in your offline and online marketing.

Text Ads

These are ads with no images that you can embed on your website or blog or use in paid advertising. As with all the marketing materials in the back office, your affiliate link is already embedded in the link. 

Text Links

Text links are simply marketing phrases and sentences with your affiliate link embedded into it. 

Email Links

They work like text links except unlike them. You can only use email links in emails. To see what the email says you must past it into the html code of your email to view. 

Email Templates

Marketing email templates that you can use and alter as you like. 

Note: All marketing materials have your affiliate link embedded in the link code automatically. So, do not alter any of the link information. When you use these marketing materials, you will be able to track the clicks on each marketing type in your back office. This will help you determine which materials work the best for you. Once again please remember to use the correct materials based on the marketing group.

Additional Tools

We have an app that will allow you to get commission alert popups on your computer. You would need to download the app to your computer and proceed with the setup to get alerts.

Training Materials

PDF Training Documents

This is where assignment and additional training pdf's are found. 

Tracking Links Manual

We partnered with Idevaffiliate to create our back-office affiliate portal. We asked them to create a manual, that advanced affiliates could use to help them create different custom tracking links. 

Weekly Courses

Think of these training courses as being more focused on how to get up and get running as a brand ambassador affiliate step by step. Each course will feature a detailed explanation on how to use some of the marketing materials in the back office. How to setup certain marketing channels and how to generate traffic to the new marketing platform. The modules will be a combination of reading, watching videos, answering questions and real world assignments.  

Example: The Instagram training module assignments, would include, creating or modifying your existing account, adding your affiliate link in the correct spot, adding new content or removing old content. Figuring out your optimal days and times to post. Putting your Instagram marketing plan into action...etc. 

Getting Credit For A Sale

Getting Credit For A Sale

The explanation of how and when your credit for a sale will show up in your affiliate back office is important. Please make sure to read this section carefully and send us a message if you need further clarification. 

Step 1: When your referral lands on the Goddess Cosmetics site under your affiliate link and makes a purchase. Your 20% commission is automatically calculated at the time of checkout, as well as any overrides and tier upline commissions. 

Step 2: The commission amount generated in step one moves into Pending Status. We take 1-24 hours to approve your pending commission. Once we approve the commission amount you will get an email alerting you of your approved commission. Please be aware that what determines if it will take 1-24 hours, is if the order was placed during business working hours.  If the order is placed during the work week but at night, we will get the pending commission approved when we return to the office. If the order is placed on the weekend we will still get it approved within 24 hours.

Step 3: After the commission, has been approved and is now showing in your back office. It will sit in your current earnings section of your portal until you have been paid. 

Step 4: Remember we pay twice a month on the 15th and the 30th.To be paid on the 15th you must have earned commissions between 16th-30th of the previous month. To be paid on the 30th you must have earned commissions between 1st-15th of the current month. 

Example: You earned a $20.00 commission on 10/23, you will be paid this commission on 11/15.

Declined Commissions: We may have a situation where we are forced to decline a pending commission. This can happen if the order gets canceled by either the company or the customer. We have some of the most advanced checkout security possible on our website. This security system tells us if an order should not be filled because of possible fraud. We will try to reach out to the cardholder personally to confirm order. If our attempts are unsuccessful we will deny the order and refund the purchase. Therefore, being unable to approve the commission. You will receive an email letting you know why we had to decline a pending commission.

Because times have changed and internet fraud is rampant to make sure our affiliate program runs smoothly and is held to the highest standards. We must have a live person physically approve a commission before it shows up in the back office. This is the reason for the 1-24 hour delay. 

Customer Orders & Shipping

Customer Expectations

It’s important that you give your potential customers the correct impression on what to expect when they order. Although we do have this information on our FAQ page and on the checkout screen, when a customer places an order. Below you will find our company order processing and shipping information. You will not be doing any customer service on behave of the company. But your potential customers may ask you questions related to the information below. 

Returns Policy

The customer would need to call us at 214-919-9855 for us to give them instructions on how to return their package. We do not process exchanges only refunds.

It takes 5-­7 business days from when the item is delivered for the returned order to be processed. The customer will be notified via email at the email address listed on the original order. It is possible that their banking institution may require additional time to process and post the refund transaction to their account once they have received the information from us (typically 3-­5 business days). Original shipping charges are non refundable. Although we do refund original shipping charges, if the product was defective or damaged in any way that is not the customers fault. 

Where Do You Ship From?

Dallas or Fort Worth, TX (We have two shipping locations.)

How Much Does Shipping Cost?

US: $6.95 *Canada & Mexico $18.95 *International: $24.95 (this rate applies to international orders up to 4lbs in weight, we are not responsible for extra custom fees that some countries require!)  FREE shipping on all orders over $150! 

When Will I Get My Shipment?

Our hours of operation for processing orders for shipping are Monday through Friday, 9 a.m. to 2 p.m. CST, excluding weekends and major holidays. Shipping labels are created 3 business days after you order! If your order is received after 2 p.m. it will not be processed until the next business day. *NOTE: during restocks & new releases, there are an extra 2-4 days of processing! 

USA: 5-10 business days; Canada & Mexico 12-15 business days; Internationally: 19­-21 business days, not including time spent at customs/border inspection facilities. Please note that this time frame is an estimate and not a guarantee. Any inquiries regarding the exact location of your package should be made to USPS directly through your tracking link.  *NOTE: Detailed information on your shipment tracking link may not show up until 2 business days prior to the date of delivery.  Email us at any time if you have questions regarding your shipment. As we do make it our top priority to deliver your package within the timeframe listed.

How Do I Track My Order?

Please allow between 2-4 Business Days for your tracking number to update once you receive your tracking number by email. If you don't see the email in your inbox try checking your spam folder or add [email protected] to your safe sender’s list.  

Are Your Products Cruelty-Free?

Yes, our whole line is cruelty-free! Makeup is for Goddesses...not our little animal homies! Our makeup is manufactured in Canada with no imported ingredients.

We offer exceptional customer service and customers receive updates on their orders in a timely manner. We return all customer phone calls and answer questions within 24 hours. No question or email from our customers about their order goes unanswered. 


How does an Affiliate Market?

  • Website
  • Street Signs
  • Paid Marketing
  • Blogs
  • Macy's

How much comission do you make on sales generated from your affiliate link?

  • 5% of the sale
  • 15% of the sale

What are your Brand Ambassador Affiliate Goals?

  • Sale proactively and recruit passively.
  • Sale proactively and recruit proactively


Next Steps

Rewards Program

Go to the main website and get setup under our Rewards Program. So you can begin to earn points for all sales made under your affiliate link.

Marketing Materials

Look around the affiliate website and view some of the content available underneath the marketing materials. We will add new updated materials on a weekly basis to match the deals of the week. 

Training Materials

View PDF documents under this tab. 


Your next training course will cover Instagram marketing from top to bottom. You can view the assignment PDF's on this lesson here.

Brand Ambassador Starter Kits

Write down the link to view and purchase the starter kits. It is a hidden page for affiliates only on the main website.