Vertical 200 - e-Commerce

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level verticals


Which of the followings will be covered in Creation process? [Multiple Choices]

  • Idea Screening
  • Concept Screening
  • Concept Optimization
  • Product Screening
  • Product Optimization
  • Product Line Optimization

Yihaodian, Tmall and JD are all competitors in which vertical?

  • eCommerce
  • CPG
  • Media
  • Entertainment

True or False

  • eCom tracking helps clients to understand their performance online
  • MTA is an attribution model based on mass data to help advertiser optimize their total revenue on eCommerce platform

Why is DAR a better solution?

  • leveraging big data
  • More granularity
  • overnight delivery
  • able to de-duplication

True or False

  • TrafficOPTI can help client better understand their customers’ behavior outside the platform to do better marketing and also helps to evaluate client’s market spending to optimize traffic and conversion rate
  • we can do Neuro test pre-campaign or using CI methodology to do pre & post consumer evaluation