Using Emma in the ACP - Response Tab

This course is broken down into three parts (main page, reading responses, and surveys) and will cover the basics of disseminating information gathered in the response tab and applying this information to garner higher response rates for future campaigns. 

The Response Tab - Main Page

When you first click on the Response Tab, you will see a line graph with three lines; mailings/orange, opens/green, and clicks/blue. This graph gives you an indication of how your emails have performed over the last 14 months.

Why would July have less Emma output than other months?

From the Response Tab main page, you can also check your in-progress campaigns, completed campaigns, and test emails all from the last 18 months.

Why do you think it is important for the user to have the ability to see campaigns that are a year or older?

One of the main features of the Response Tab is the ability to create surveys and export their results.

Beyond the surveys you see on-screen, what other surveys might be useful for the ACP?

The Response Tab - Reading Responces

Let's take a look at an individual campaign's response rates. From the Response Tab's main page, click, "Completed" under the "Your mailings" section. This will bring up a list of all the campaigns sent from your account in the last 18 months.

The Response Tab allows the user to see responses for campaigns sent for the last 18 month

  • The Response Tab allows the user to see responses for campaigns sent for the last 18 month
  • The ACP primarily focuses on PD invites in Emma after fall registration

From this screen, you can select any campaign to see more data about it. For the next example, we are going to look at the final registration reminder for fall 2016.

What are Emma scores based on?

  • All Previously Sent Campaigns from the Same Emma Account
  • Campaigns Sent from All Emma Users
  • All Capaigns Sent to the Same Groups on the Emma Acount

What are some of the benefits of having the entire campaign visable on the response page?

Explain how you would use the information on a response page to strengthen future emails.

The Response Tab - Surveys

From the main page of the Response Tab, scroll down to the last section to find the "Your surveys" section, as depicted below.

Surveys are an essential part of the ACP. For example, for accreditation purposes, every year we are required to survey current ACP students and ACP students one year and after they graduate from high school. Every three years, we are required to survey adjuncts, contacts/counselors, princiapls, and students who graduated 4 years after they graduated from high school. All of the responses from these surveys need to be tracked so they can be turned into reports later; all of this can be done through Emma. 

The ACP is required to survey students who graduated four years ago

  • Every Year
  • Every Other Year
  • Every Three Years
  • The ACP Does Not Conduct Surveys for this Group

Now, let's take a look at creating a new survey. From the Response Tab main page, scroll down to the "Your surveys" section and click, "Create a new survey."

Below you will find a blank survey on the editing page.

Take a look a partial survey and some of its components to get a better Idea of what you will be creating. This is the survey that is sent every year to students who have taken an ACP course and graduated from high school one year prior.

Based on this example of a survey in Emma, do you see any shortcoming or areas of concern?

After a survey has been run, the next step it to evaluate the responses. To do so, start on the Response Tab main page, scroll down to the survey sections, and select the survey you want to review the results. You will see a page similar the image below.

What do you think some of the issues are with trying to conduct surveys with former ACP students (1 year out and 4 year out) are? Are there solutions for these issues?

Do you think that sending the same survey to the same people for more results is worth the risk of alienating readers by sending too many emails?