Many Kenyans today engage in many forms of business. In fact, doing business has been seen as source of extra income to the family. Similarly, business schools in our universities have continued to attract many students.
For thousands of years, business existed only at the fringes of society. Society thought little of people in business, and people in business expected little of society. Profit was their only reward because power, social status, and even social acceptability were closed to them. In this context, the idea that making a profit was the only goal of business might have some sense (Solomon & Hanson, 1983: vii).
This module will aid you to go through the course and explore the exciting world of business. We will introduce you to the various activities of business people, which include; accounting, finance, information technology, management, marketing, and operations. You will be able to understand the roles that these activities play in an organization, and how they work together. We hope that by exposing you to the things that business people do, we will be helping you decide whether to engage in business and also what kind of business will be right for you or what area of business you would like to study further.
The general aim of this course is to introduce you to general business management and its environments.
Specifically, by the end of the course, you should be able to: