Event Management Refresher Course - Module 2

Ever feel like you are hitting into the same obstacles with every event you take on? This course is designed to revisit some of the common pitfalls, demystify them and teach you how to safely navigate your way around them and into a successfully completed event.

Execution stage Event Management

Evaluation as a learning tool for future improvement.

Professional tennis is a fertile learning ground for ongoing evaluation. One can often see the coaches intently studying the matches in front of them and, apart from the worry about whether their charge is going to win or lose, it is easy to see that they are constantly evaluating. They evaluate their charge’s performance as well as the opponent’s, analyzing what they would have to work on in the next practice session. The top players have refined this art to the point where they can analyze their own game and make adjustments in the middle of a match to counter an opponent’s strategy. One such notable player is Stan Wawrinka. After many years of hovering in the Top 20 without breaking into the Top 10, and many years of being in Roger Federer’s shadow as the Swiss number two, his game suddenly exploded. In a matter of months he broke into the Top 10 and has been a serious contender ever since, adding the winner’s trophy of three grand slams as well as the Davis Cup to his collection since 2014. It would be easy to chalk his recent success up to his work ethic but the true secret lies in his willingness to learn. This is evident from the tattoo that appeared on his left forearm around the time of his breakthrough success. It is a quote by Samuel Beckett: “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”

When we use the evaluation of an event as a learning tool, we are:

  • Setting ourselves up for failure.
  • Worrying unnecessarily.
  • Using both our successes and failures to improve our future performance.
  • Following the strategy of fools.