About Us

Magic Hand Carwash

One Magic Way - Our Mission and Values

About us


From humble beginnings, Magic started back in 1994 with just one carwash in Collingwood, Victoria. It was run by present-day Managing Director, Claude Roda - and brought to life by a young, ambitious and hard-working team. We are proud to say that some of the original team are still with us today as Franchisees themselves!


What do we stand for?

At Magic, we developed our values with the people that know best what it takes to create a quality clean every time and an amazing customer journey that keeps them coming back. Who are these super stars you ask?? Our team!

Our Mission

To be Australia's No. 1 car wash.

Our Values

Here's what we stand for as a brand:

Customer First Approach

Pride & Passion

Quality & Precision

Working Together

Being the Best

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The Magic Team

Who's who in our zoo?

What year did Magic Hand Carwash open it's first store?

  • 1994
  • 1984
  • 2017

Which isn't one of Magic's values?

  • Customer First Approach
  • Working Together
  • Clean cars like the wind
  • Quality & Precision
  • Being the best
  • Pride & Passion