INN definition came too late and made it hard to be established in the marketplace
Concern: “hope the same will not happen to Next Gen”
INN process should be completed in phase 2
Develop an early plan to create and publish Real World Evidence and make this a brand team capability
The payer strategy and execution overall has worked very well globally.
Fast pricing approval system and flexible price volume models needed to address “exception” markets
What is the most commonly felt need across functions and objectives for future launches?
- Earlier, earlier, earlier... do everything earlier
- Digital communication is key
- "Just in time" delivery is efficient