Research Planning

Work Backwards to Reach Your Goal

Work Backwards to Reach Your Goal

Work Backward to Reach Your Goal

How to Use Customer Demographics to Segment Markets

How To Use Customer Demographics To Segment Markets (Spoiler Alert: Don't!)

How To Use Customer Demographics To Segment Markets

Why Not to Demographics for Customer Segments

Choice Factors

Choice Factor Basics

What is a choice factor?

How to identify best choice factors

Getting a grip on growth

Getting a Grip on Growth

Please list and describe the 10 dimensions of customer value described by the article

Select 2 Dimensions

Write Choice Factors from Qualitative Interview

Qualitative Interview Report

Please write 10 choice factors that you think we should include in a survey we design from the qualitative interview report