RMS 100-Dsci-Quality Aspect Quiz

Quiz

If Nielsen reports a brand’s sales of 51,000 units, and the standard error of level is 4%, therefore there is a 68% probability that the actual value lies within:

  • 48,960 to 53,040
  • 46,920 to 55,080
  • 44,880 to 57,120

Referring the picture below, the ND for Brand A is:

  • 40%
  • 60%
  • 80%
  • 100%

Referring the picture below, the WD for Brand A is:

  • 40%
  • 60%
  • 80%
  • 100%

Which provinces split into MT/TT based on RI2015 panel?

  • Hunan/Anhui/Hubei/Shaanxi/Fujian
  • Liaoning/Anhui/Hubei/Shaanxi/Fujian
  • Liaoning/Anhui/Yunnan/Shaanxi/Fujian
  • Liaoning/Anhui/Hubei/Zhejiang/Fujian

Which formula is better used for coverage estimation?

  • Sales value captured by Nielsen/Value Shipment from Manufactory
  • Value Shipment from Manufactory /Sales value captured by Nielsen
  • Sales volume captured by Nielsen/Volume Shipment from Manufactory
  • Volume Shipment from Manufactory /Sales volume captured by Nielsen