Principles of Marketing

Marketing

Course Outline

 

 

Course Description

 

This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.

 

Course Outcomes

 

In this course, learners will…

Analyze marketing factors that contribute to a product’s success or failure.

 

Creating and Capturing Customer Value

What is Marketing


Understanding the Marketplace and Customer Needs


Understanding the Marketplace and Customer Needs 1


Understanding the Marketplace and Customer Needs 2

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Understanding the Marketplace and Customer Needs 3


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Understanding the Marketplace and Customer Needs 4


Understanding the Marketplace and Customer Needs 5


Designing a Customer-Driven Marketing Strategy


Designing a Customer-Driven Marketing Strategy 1


Designing a Customer-Driven Marketing Strategy 2


Designing a Customer-Driven Marketing Strategy 3


Designing a Customer-Driven Marketing Strategy 4


Designing a Customer-Driven Marketing Strategy 5


Designing a Customer-Driven Marketing Strategy 6


Designing a Customer-Driven Marketing Strategy 7


Designing a Customer-Driven Marketing Strategy 8


Designing a Customer-Driven Marketing Strategy 9


Preparing an Integrated Marketing Plan and Program


Building Customer Relationships


Building Customer Relationships 2