What is Nielsen Connected Solutions?
Nielsen Connected Solutions provides an understanding of consumer use of non-smartphone mobile devices and services. It measures attitudes, behaviors and usage through surveys on key topics including: tablets, apps, devices and mobile spending.
Connected Solutions Resource Guide
Connected Solutions measures attitudes, behaviors and usage of internet enables devices via consumer surveys.
|Connected Device||Apps Playbook||Mobile Wallet||Connected Life||Tablet Carrier Insights|
Connected Device investigates usage of Smartphones, Tablets, eReaders, Media Players & other connected devices.
|Apps Playbook explores the applications market-place amongst people who have downloaded an app in the past 30 days.||
Mobile Wallet examines how people are using mobile devices for paying, banking & shopping.
Connected Life reports on users and future intenders of connected cars, connected homes, and wearable technology.
Tablet Carrier Insights studies the user experience of tablet owners who connect their tablet to the internet via cellular networks.
This training will provide an understanding of Nielsen Connected Solutions. Following this training you will be able to:
- Confidently explain Nielsen Connected Solutions services to clients
- Match client needs with Nielsen Connected Solutions capabilities
Connected Solutions Methodology
Methodology: Online interviews
Connected Device, Mobile Apps, Mobile Wallet and Tablet Carrier Insights are re-contact surveys of users identified through Nielsen’s Mobile Insights Survey. Connected Life is a re-contact survey of users from Nielsen’s Total Communication Survey (can also be abbreviated as TCS).
Questionnaire Length: 25-35 minute surveys
Questionnaire length varies between the different solutions. However, because Connected Solutions is a re-contact study, we can leverage data already collected through Mobile Wallet and TCS, such as demographics, mobile phone model, carrier, etc.
Sampling Design: different for each solution
Connected Device approximately 8,000 Quarterly
Mobile Apps approximately 3,000 Six Monthly
Mobile Wallet approximately 3,000 Six Monthly
Connected Life approximately 4,000 Six Monthly
Tablet Carrier Insights approximately 1,200 Quarterly