Project Management made easy

The course is on project management. It focuses on creating a successful event by designing an effective marketing plan. 

Design a marketing plan for an event

When creating a marketing plan what processes do you need to follow?

  • An events manager outlines the aims and objectives of the event. What is it that they want to achieve at the end of this event?
  • To organize water for the green rooms, staff, event patrons and volunteers
  • Determining whether security is enough for the event or to add more security
  • Review equipment to used by performers

Marketing Plan

Marketing Plan

Marketing plan is one of the essential stages when planning an event. It looks at all the necessary marketing activities for planning and promoting an event.

When doing a plan it should detail how the public will be made aware of the upcoming event.  The plan should include the initial date, which activities are to be used, who is responsible for what as well as the completion date.


 A marketing plan looks at:

  • Aims and objectives: An events manager outlines the aims and objectives of the event. What is it that they want to achieve at the end of this event?
  • Target Audience: who are we targeting for this event? This needs to be communicated clearly to avoid getting the wrong audience.
  • Key details for your event: Clear communication is very important at this stage. The (who, what, where, When, Why) and How must be communicated to the public.
  • Budget for Marketing and Promotions: You need to first determine how big the event is. Do you have a budget for marketing and promotions? This will help to identify which marketing tools to go for within that particular budget.
  • The person responsible for event marketing: Do you have people who are responsible for marketing. When roles and responsibilities are clearly communicated this helps to avoid duplication.

Below is a list of activities for a marketing plan:

Media

Television

Radio

Newspapers

Advertising

Newspaper

Signage

Banners

Evaluation

After an event evaluation is done to determine whether the plan worked well and what needs to be improved.

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