4. Norton Sales Skills

What’s the story behind Norton’s progression? How much do you know about the company and its products?

In this module you will learn a range of sales skills, which includes:

  1. Norton’s origins and mission;
  2. Reasons why the customer should partner with Norton;
  3. The range of Norton products.

This module will take about 10 minutes to complete.

About Norton

Norton's mission

Symantec’s dedication to digital security is at the heart of everything it does to give customers the peace of mind they deserve.

Over the last 25 years, Symantec has built an extensive intelligence network, constantly gathering data on Internet security threats from more than 40 million attack sensors worldwide in over 150 countries. That data is key to Norton protection, and it allows the company to rapidly protect against brand-new, zero-day threats that no one has seen before.

This combination of a global footprint, powerful threat insight, cutting-edge technology and expert support enable Norton to offer an award-winning security service with five-star technical support.

Norton’s mission statement is:


Norton in numbers

Norton is truly more than ‘just’ security products. It is the #1 software security company in the world. With over 20,000 employees in over 50 countries, Norton and Symantec protect over 1 billion systems worldwide.

Help to complete the following 7 facts about Norton and Symantec.

  1.  Symantec monitored countries and territories.
  2. 6,000 managed security devices in operation.
  3. 120 million systems worldwide to help monitor  of all e-mail traffic.
  4. 41.5 million attack sensors.
  5. Thousands of events recorded per  .
  6. One of world’s most comprehensive vulnerability databases.
  7. Advanced honeypot network to detect, contain and monitor unauthorised access and system misuse.


Norton in even more numbers

Here are even more facts about Norton.

Can you put the number on the right place?
Drag and drop the numbers into place.

  • 63
  • 1.8
  • 100

Why Norton?

#1 Choice for security

Why should customers choose Norton products? As a sales representative, it’s important to know and be able to explain to customers the advantages of using Norton.

There are five main reasons. Click on each icon for more information.

Award winning innovations

  • Most awarded security – 37 time winner (PC Magazine)
  • Innovation Award Mobile Security in 2015 (AV Test)
  • Award Best Protection in 2015 (AV Test)
  • Ranked #1 in overall PC performance in 2015 (PassMark Software)

For as long as there have been PCs, the Norton name has been known for security and utility software that works. Award-winning convenience and ease-of-use have given Norton products a great brand image.

Which of the following honours has Norton received?

Partnering with Norton

Why should our customers partner with Norton? The reason is easy: we will protect their customers’ online experience.

  1. Innovative Awareness
    Norton constantly reinvigorates its brand through modern iconic imagery.
  2. Simplified Portfolio
    All multi-device subscription offerings are simple and easy to understand.
  3. Vast Global Intelligence Network
    Norton offers the award-winning protection customers expect.
  4. Customers choose Norton

    It is a brand consumers recognise and trust.

End of module

You have reached the end of this module.

In this module you learned about:

  1. The origins and mission of Norton;
  2. Reasons why consumers should choose and partner with Norton.

If you want to test your knowledge, go over to the quiz on Norton Product Overview. To open this you have to return to the learning management system.