Vertical 100 - Retailer+

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level verticals, Retailer + especially. 

Assessment

(Retailer+) What is the category strategy for a destination?

  • Traffic attraction and generation
  • To be the primary category provider and help define the retailer as the store of choice
  • Improve shopping experience.
  • All of the above

(Retailer+) Which one is not the product selection rule for hypermarkets?

  • Go wide, and then go deep.
  • “Go deep” is more important than “Go wide”.
  • To meet the need of one-stop shopping is more important than consumer-oriented.

(Retailer+) When a new product had been introduced in retailer, you need to consider? Multiple Choice

  • Compare actual sales vs expectation and find the reasons for any gaps
  • Need to discuss whether the old product should be delisted when the new product is introduced
  • Need to review the stability of supply.
  • Confirmation of transition to routine product after 60 days
  • All of the above

(Retailer+) Indicate whether each statement is true or false

  • Generally, 80% percent of product will stay stable in hypermarket
  • General pricing strategy in retailer is a competition-oriented pricing strategy:take competitors’ price as a benchmark.
  • Sponsors provided by vendor can impact the product selling price in retailer.

(Retailer+) Indicate whether each statement is true or false

  • To choose hero promotion products, priority principle is to choose products which can fit in the promotion theme, to boost promotional atmosphere.
  • In order to guarantee the supply of promotion products, usually the first batch of goods are distributed by sourcing personnel.
  • In order to guarantee the supply of promotion products, usually the first batch of goods are distributed by sourcing personnel.

(Retailer+) Match the supplier classification criteria into 3 categories to work out a clear strategy for supplier management.

  • Suppliers have brands or items that dominate the sales in modern trade.
    Suppliers mainly contribute to cash flow, sales rebate and store image.
  • Structure supplementary suppliers.
    Suppliers mainly contribute to profits and store image.
  • The brand/item sales of suppliers would fluctuate with stores’ support dynamics. They are the most sincere.
    Suppliers mainly contribute to sales, margin and aisle fee.

(Retailer+) Please point out which one is the back-ground ability of supply chain.

  • Store site selection
  • Finance management ability
  • Store management
  • Channel management

(Retailer+) What are the major responsibilities of marketing department in retailer?

  • Shopper study
  • Competitor research
  • DM design and print
  • Membership card marketing & management
  • All of the above