[Test] Module 1 - About Karndean LooseLay

Welcome to the About Karndean LooseLay module. 

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Module One | About Karndean LooseLay

Loose lay vinyl in the hard flooring market

The Luxury Vinyl Tile (LVT) category, which includes loose lay and gluedown luxury vinyl tile is the third largest flooring category in the hard flooring market. 

The demand for resilient flooring has undergone high growth over the last decade owing to their value, excellent durability and high performance. 

In an industry that generates $3 billion in revenue, LVT offers increasing opportunities for flooring retailer to make profit.

Karndean LooseLay's role in the LVT category

In the Luxury Vinyl Tile (LVT) category, easy-fit products like Karndean LooseLay continues to grow from strength-to-strength.

Its easy-to-install properties, including the ability to install it over existing hard floor coverings and difficult sub-floors have made it a popular choice for homeowners.

The properties of Karndean LooseLay

Which layer protects the product from scratches and scuffs?

  • PU Protective Layer
  • Clear PVC Embossed Wear Layer
  • Stability Layer

The LooseLay K-Wave backing …

  • Gives the product dimensional stability and strength
  • Protects the product from wear and gives it its texture
  • Creates a strong bond using a combination of weight and friction

Benefits unique Karndean LooseLay

Excellent Acoustic Performance

Benefits unique to Karndean LooseLay

Easy installation

Benefits unique to Karndean LooseLay

Replaceable planks or tiles

Benefits unique to Karndean LooseLay

Superior Dimensional Stability 

Benefits unique to Karndean LooseLay

Family Friendly

Which of the following statements is true?

  • Karndean LooseLay helps reduced household noises including footsteps, dishwasher and furniture movement
  • Karndean LooseLay is suitable for multi-residential applications in compliance with the National Construction Code
  • All the above

When installing Karndean LooseLay…

  • Little to no adhesive is required in some installations
  • It can be laid over exiting particle board
  • All the above

When clients ask for LooseLay

When your client is looking for...

If you're client has specified a specific fit-for-purpose or sub-floor need, it's a good indication that LooseLay may be the product that they're after.  

Fit-for-purpose need

Karndean LooseLay is an ideal flooring product that meets specific fit-for-purpose needs. LooseLay may be the flooring solution if your client is looking for...

  • Quiet environments for the rumpus room, upstairs floor, kids playroom, etc
  • Flooring that is softer underfoot as kids often trip and fall, I’m on my feet all day, for bedrooms, the kids playroom, etc
  • Flooring for an investment or rental property that I can easily replace over time
  • Install flooring for a multi-residential building including apartments or units

Sub-floor need

If you client has specified a sub-floor or fast installation requirement, this is also a good indicator that LooseLay may be the flooring solution that they're after:

  • Flooring that can be installed over existing tile floors
  • Installing over a difficult sub-floor
  • Flooring that is quick to install

Karndean LooseLay is suitable for multi-residential build?

  • True
  • False

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