RMS 100-Long Term Data Investigation

Quiz

Expected coverage is:

  • Proportion of manufacturer total shipments delivered to the retail trade measured by Nielsen
  • Proportion of manufacturer total shipments delivered to the total retail trade
  • Proportion of manufacturers total shipments that is still in the pipeline
  • Proportion of the retail trade that is measured by Nielsen from scanning data

Which of the following is the correct formula of calculating coverage?

  • Client brand share/Client shipments
  • Client shipments/Nielsen sales value
  • Nielsen Sales volume/Client shipments
  • None of above

Suppose universe store count is 500, ACV is 5000, Category A presence store count is 300, ACV is 3600, relevant Brand A1 presence store count is 100, ACV is 1200. What are ND and WD for Brand A1?

ND= 

WD=