Practice 200 - Big Data: Traffi Opti

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices

Assessment

Choose if the following statement is true or false

  • TraffiOPTI use only China Telecom’s data

Branding & Insight can help manufacture improve their product purchase conversion by optimizing___ (Multiple Choices)

  • Product Communication
  • Flag-ship Store Execution
  • Product Design
  • Marketing Format

Which of the following are paid media? (Multiple Choices)

  • Keywords Search
  • Rolling Banner
  • Navigation
  • Recommended Link

Choose if the following statement is true or false

  • Attribution Model help client to optimize the number of touch points as well as the combination

TraffiOPTI can help client to solve the business issue on (Multiple Choices)

  • Digital Media
  • E-commerce Operation
  • Store Location Selection
  • Branding & Insight

How TraffiOPTI measure the ROI of digital media? (Single Choice)

  • By measuring reach and frequency
  • By measuring on-target reach rate
  • By measuring the purchase conversion of those who are exposed
  • By measuring brand buzz after reach

TraffiOPTI can help client to know consumer’s___ (Multiple Choices)

  • E-commerce Behavior
  • Media Exposure
  • Demographic Information
  • Life Style and Attitude

Choose if the following statement is true or false

  • When purchasing on E-commerce platforms, post 90’s are more influenced by media channels inside the E-commerce websites than general consumers

China Telecom covers __ of PC users and __ of Mobile users (Single Choice)

  • 59%; 40%
  • 69%; 50%
  • 69%; 60%
  • 79%; 60%

__ and __ are two important dimensions to measure online performance (Single Choice)

  • Purchase; Repeat
  • Media; Distribution
  • Brand; Execution
  • Traffic; Conversion

Choose if the following statement is true or false

  • TraffiOPTI can tell the sales value of client’s products in P3M

Choose if the following statement is true or false

  • Young consumers will compare more brands when they purchase mobile phone online than general consumers

TraffiOPTI can provide what kind of analysis? (Multiple Choices)

  • Diagnose online performance
  • Optimize media planning
  • Analyze brand competition
  • Draw consumer’s online path to purchase

Choose if the following statement is true or false

  • Clients from Auto and Finance industries don’t need TraffiOPTI because their categories are not mature on E-commerce platform

What kind of Ads can TraffiOPTI track? (Multiple Choices)

  • PRE-ROLL AD
  • MID-ROLL AD
  • WEB BANNER
  • APP INITIAL AD

What’s the key strength of TraffiOPTI? (Single Choice)

  • Sophisticated model that reveal the contribution of media investment
  • Single source data that links watch and buy
  • Traffic and Conversion analytical method that guide online performance

Choose if the following statement is true or false

  • Impulse Consumption measures how many people purchase the product among all viewers

Choose if the following statement is true or false

  • Rolling Banner has a better position in Mobile than PC

Choose if the following statement is true or false

  • Online sales forecast still needs survey on consumers

Choose if the following statement is true or false

  • If one brand doesn’t invest in any media touch point online, then it will not have base reach