Event Marketing Rep Training 101

This course will cover the basic's of the Event Rep Position, including a overview of the job and the necessary documents to preform your job. This course will also teach you about the company and the products you will be marketing. You will also be introduced to the different types of events you will be working and be given a  overview of the procedures for working events.

Job Overview

What is your job?

When you are working a Bath Fitter event, it is your job to collect the name and contact information of potential customers who are interested in a free in-home estimate for their tub or shower.

You are not expected to close sales or spend a lot of time with each prospect. Instead, you will determine the customer's level of interest, get their contact information, and set an appointment in as many cases as possible. 

Where do you fall in the business cycle? 

Marketing Rep: Gets Leads  ----->

Lead Center: Books Appointment -----> 

Sales Consultant: Sells Product -----> 

Installer:  Installs Product

You are the face of the business and often the first time the client is hearing of our product, so it is important to keep rested, attentive, professional, and cheerful!

Dress Code

  • Black or khaki pants. Knee length shorts or capris are okay.
  • Polo or button up dress shirt or professional blouse 
  • Dress shoes or black sneakers; no flip-flops or colorful sneakers
  • Name badge should be wore at all times
  • No excessive jewelry, tongue or facial piercings, or exposed tattoos  

Payroll & Lead Reporting

Time and Expense Sheets

Time Sheets and Expense​ Sheets are due by 10am on Monday mornings. If they are not received by that time it could result in your pay being delayed as much as two weeks.

  • You will receive a gas compensation of $.30 for each mile over 20 miles one way (40 round trip). 
  • When traveling over one hour one way (2 hours round trip) any additional time can be logged as work time  on your Time Sheet. To do so increase your start time and end time by the additional drive time. 
  • Lunch breaks are automatically deduced for any shift over 6 hours in length
  • Miscellaneous expenses must be approved - keep receipts and submit them for approval 
  • Tolls to and from events may be submitted as miscellaneous expenses when necessary 

 

Download Expense Sheet Here: https://www.slideshare.net/secret/oc9b3w4Uj0K1lc

Download Time Sheet Here: https://www.slideshare.net/secret/1qXKcBZevusrsU​

Lead Cards

Lead cards for the week are due Monday mornings at 10am. However, the sooner a lead is called the more likely a appointment will be set. Leads can be submitted at any time. Submit your leads early to boost up the likelihood of it turning to a appointment and the likelihood of increasing your sales and commission.

At the end of your last shift for the week, text your total lead count to Jennifer @ 407-310-3026. 

Lead cards can be found in the white bins at special events. You will also want to keep lead cards and  brochures on hand at all events. Long term events lead sheets and brochures will need to be restocked occasionally and in some case you may run out at special events and need to be prepared. Additional lead sheets are supplied by the office or you may print your own. 

Download Lead Sheet Here: ​https://www.slideshare.net/secret/5DRmNEkhX5uTGi​

 

Submitting Your Leads, Time Sheets, and Expense Sheets

Leads should be submitted to [email protected] or be dropped off at the office.

Please, use a scanner app if sending in your leads and time cards via cell  phone. For more information on this see: www.camscanner.com

Payroll Schedule 

Pay Check: Every Other Week

Expense Check: Every Week

Commission: Paid out the first paycheck of the month. $25 for each installed lead.

*Commission will not be paid out until lead has been fully installed

When are payroll information and leads due?

  • Every other week Monday at 12pm
  • Every Sunday at 5pm
  • Every Monday at 10am
  • Every other Sunday at 10am

When will you receive commission on a lead?

  • After sales has been completed
  • Once a month
  • After installation has been completed
  • Every pay period
Select all correct responses

Where should can you find Lead Sheets and Brochures?

  • In the White Bin at special events
  • You should bring some with you only to long term events
  • You should bring some with you only to short term events
  • You should bring some with you to every event
Select all correct options

Communication

Schedule

  • Will be set out, via email, at the end of each month 
  • There will be two mandatory meetings a month that will fall on the 2nd and 4th week of the month
  • Any time off request must be received 30 prior to the requested date

Download Time Off Request Form Here: https://www.slideshare.net/secret/HHtotXHxWSwyBK

 

Weekly Updates

A weekly email is sent out every Monday, as a team update for the week. This email will include

  • Your personalized lead goals
  • Updates regarding events for the week
  • Updates on teams monthly goals
  • Shout outs to the top performers from the previous week 

Event Information 

A show packet will be provided either at the staff meeting or by email. You should expect a minimum of a show planning worksheet, a copy of the check, and a check list, in each packet.  Any additional set up information will be communicated via email as it is received.   Make sure to bring your show packet with you to events. This package will help you answer questions and resolve issues at the event. If you still have a question or issue contact Jennifer at 407-310-3026 

Sample show packet:

How much notice should be given for time off requests?

  • 7 Days
  • 14 Days
  • 30 Days
  • 40 Days

What is the first thing you should do if you have a question regarding a event?

  • Call or text Dan
  • Refer to the show packet
  • Call or text Jennifer

Company and Product Overview

The Company

 

Company Highlights 

  • Over 30 Years in Business
  • Over 200 location in North America
  • Custom made products, manufactured by us in North America
    • We control every step of the manufacturing process, including producing our own acrylic
  • Installers are trained and licensed by Bath Fitter, no sub contractors
  • Most installs are done in a day
  • Lifetime warranty on products and installations for as long as you own the house 

The Bath Fitter Story

Bath Fitter was founded in 1984 in Montreal, Canada, by Brian Cotton and his two brothers, Wayne and Glenn. Their goal was to make it easier and more time-effective for commercial properties to update their old, worn bathtubs.

After working in the commercial sector for 3 years, they entered the residential market in 1987. Now homeowners could also benefit from Bath Fitter's innovative bathtub solution.

Today, Bath Fitter products are manufactured in state-of-the-art facilities in the U.S. and Canada. Homeowners and commercial customers can choose from a product line that includes acrylic bathtubs and shower liners, free standing bathtub and shower bases, acrylic seamless walls, domed ceilings, tub and shower doors, accessories and wainscoting. We offer custom solutions to meet your bathroom remodeling need

The Bath Fitter Promise

Our mission

  • To make people smile every time they see their bathtub.

Our vision

  • To be a great company to work for and do business with.

Our values

  • Customer focused

  • Pride

  • Respect

  • Trust

  • Teamwork

  • Resourceful

  • Positive attitude

  • Results oriented

How long had Bath Fitter been in business?

  • Over 15 Years
  • 25 Years
  • Over 30 Years
  • 40 Years
  • 40 Years
Answer with the best option

How many Bath Fitter locations are in North America?

  • Over 300
  • Over 100
  • 45
  • Over 200
  • 15
  • Over 150
Choose the best answer 

Product Overview and Highlights

 

Product Highlights

Be sure to hit these points when talking to a potential customer.

  • Remodels in as little as ONE DAY! 
  • Custom Made 
  • Life time warranty  
  • Seamless walls - No Grout = No  Scrubbing or Re-grouting corners! 
    • This is unique to our company! No one else offers this!  
  •  Highly polished non-porous acrylic material
    • Easy to clean!
    • Resists mold & mildew - Bacteria will not penetrate the acrylic 
    • Shiny and bright appearance that will not fade or yellow
  • Acrylic acts as a natural insulator and will keep the tub warm to the touch
  • Scratch resistant
  • Will not chip or crack 

 

 

General Product Information

As a Marketing Rep you are not responsible for selling the product.  However, you should familiarize yourself with what we offer in order to answer questions that might arise.

If a customer asks a question you are unable to answer, use this as a opportunity to sell the Free Estimate. Our consultants will be able to answer any and all questions a customer might have.

The brochure below will allow you to familiarize yourself with the Bath Fitter products

 

Bath Fitter can provide a wide range of accessories and safety features.

  • True
  • False
True or False

Installation Types

Tub or Shower Liners

We measure, make, and install a custom acrylic tub or shower liner that is sealed over the existing unit. Can be done in one day! 

Wall Systems

Wall systems are custom made 1/8in thick, seamless, one-piece walls that are rolled up and brought into the house. They are then sealed over the existing walls. Can be done in one day! 

Replacement Tubs or Showers

Custom made free standing tub or shower that replace the existing unit. Fiberglass tubs must always be pulled out and replaced as the material is to fragile and will crack under the weight of our acrylic liners. 

Tub-to-Shower Conversions

Removing a tub and installing a shower in its place.

  • Low Thresholds - Provide easy and safe access
  • Safety Conscious Accessories -  Convenient solutions for limited mobility

Which of these are true about Bath Fitter products?

  • We never have to remove your existing tub
  • Remodels in as little as one day
  • Life time warranty
  • Can be placed over any tub
  • Custom made
  • Can provided on the spot estimates at events
  • Seamless walls
  • Resists mold & mildew
  • Uses epoxy grout
  • Will not fade or yellow
Select all correct answers

Which installation option would you want to promote at a senior event?

  • Tub-to-Shower Conversion
  • Wall Systems
  • Shower Liners
  • Tub Liners

What is the thickness of a Bath Fitter wall?

  • 1/16 in
  • 1/8 in
  • 1/12 in
  • 1/4 in
  • 1/2 in

We can place a liner over any type of tub.

  • True
  • False
True or False

Frequently Asked Questions

Do I have to get a ceiling?No. Everything is custom made to your specifications. We have flat, as well as domed ceilings.

Mine is taller then this, how high does it have to go?The display is short for transportation purposes. The height is up to you, everything is made to your specification. 

It comes with lights?

The lights are for display purposes only. If you already have lighting or a vent in your bath or shower area, we can work around it if was are installing a ceiling.

Do you do the plumbing?

Yes! We can take care of the necessary plumbing

Can I keep my old fixtures?

Of course. We would be happy to reinstall your old fixtures after installing your system. Our consulate can review your options with you.

I have a window in my tub. Will that be a problem?

Not at all! Since we custom make our product we can simply go around the window! 

Do you just do doors?

Yes! Our consulate can review your options with you. (Note this on the lead sheet) 

Do you have a location in (town outside of our area)?

We have over 200 locations in North America. I would be happy to take your information and I can have the Bath Fitter in your area contact you. You can also go online to www.bathfitter.com and put in your zip code to pull up a location in your area.

Does it come in different colors? 

Yes! We have several popular color options. You have the flexibility to choose your color, wall design, and even the front of your tub!

Do I have to have a tile pattern?

No, we have a smooth wall style as well.

Can I buy the material and install it myself?

Do to the nature of the one piece seamless wall system, as well as the lifetime warranty, our products must be installed by a factory trained Bath Fitter technician. 

How quickly can it be installed?

Typical installations can be done in as little as one day! There are exceptions that might take two days. Our consulate can give you a better idea when they see the scope of the work.

Who makes it?

We manufacture all of our own products. We have two state of the art facilities in Tennessee & Montreal. 

How do you clean it?

You can use a mild, non abrasive cleaner. A current list of recommended cleaning products is always available on www.bathfitter.com. It is so easy to clean that it can be as simple as water and white vinegar. 

Do you do the whole bathroom?

We specialize in the tub and shower area. However, you can speak with our consulate about expanding the scope of your work. 

If a customer asks a question you are unable to answer, use this as a opportunity to sell the Free Estimate. Our consultants will be able to answer any and all questions a customer might have.

We DO NOT do the following

  •  Therapeutic tubs
  • Shower Floors Only
  • Mat Finished Walls

Bath Fitter can not install a wall around a window.

  • True
  • False
True or False

Bath Fitter products MUST be installed by a Bath Fitter installer.

  • True
  • False
True or False

Where are the Bath Fitter manufacturing facilitates located?

  • Tennessee & Toronto
  • Toronto & Texas
  • Montreal & Texas
  • Montreal & Tennessee

We install therapeutic tubs.

  • True
  • False
True or False

Events Overview

Display Types

Review the of common displays you will see at events below:

Table Top Displays

You will see this type of set up most often at one day events, short events, small events, and events with little booth space available.

These displays are often set up by the event rep working the event. You will be notified via the setup schedule whether you will be responsible for the set up for this type of booth.  

Use the picture above as a reference for this set up. You will want the set up to look as close as possible to this set up. 

Home Show Displays 

You will see this type of set up most often at multiple day events, all day events, and events with large attendance.

 

 

Mall Carts

You will see this type of set up at long term events such as malls and flea markets. 

Working the Event

Opening a Show

You will be scheduled 15 minutes prior to the start of the show. This should give you time to arrive and prepare for the show. If you arrive prior to 15 minutes prior to the show the additional time is un-paid.

When you arrive to a show you will need to:

  • Clean the display thoroughly. Windex and paper towels should be at booth. 
    • Dust displays
    • Windex walls, tub, glass doors and fixtures
  •  Turn on lighting
    • May need to be plugged in - Home Show Displays lighting is plugged in on the bottom back of the display.
    • Some events may require battery operated lighting. If this is the case you will find push on battery operated lights on the displays. 
  • Stock brochures, lead cards, and pens
  • Straighten table and open presentation books
  • Check bins under table or behind booth and ensure that all of the decor is placed in the displays
  • For Overnight Events you will need to take the following steps
    • Remove the tent wall from the front of the tent
    • If available set up the pull up banner
    • If available set up the large flag 

After everything is completed, take a picture and text it to Jennifer at 407-310-3026. 

During the Show

  • Make sure that the booth is kept clean and well organized at all times. 
  • Do not let booth become cluttered with materials.
  • Make sure there are always plenty of flyers on the table
  • Bungee cords, rope, and river rocks are provided in the show bins to secure booth materials in case of wind 
  • During evening events bugs in the tent will drive away potential clients. If this is a issue, you will find bug repellent in show bins. Clip on repellent can be clipped to the top of the tent and spray on can be sprayed on the top of the tent, to repel bugs. 

Feedback during and after the events are key to making sure events are successful in the future.

Here are some ways you can help make sure we are have consistent successful events:

  • Text Jennifer with feedback on the location quality 
    • Pictures can be texted to show traffic
    • Communicate whether the location works great or if you think another location may work better in the future.
  • During long or multiple day events- make note of times that are extra busy or extra slow
    • Communicate if there were certain hours that we would have befitted from additional staffing or if there were slow times that no leads were received that we should have less or no staffing
  • Communicate if poor weather had a affect on the quality or leads received

Closing a Show 

Before you leaving a show:

  • Straighten booth 
  • Secure any loose items
  • Put all paperwork in bins
  • If it is the last day of the event
    • If present - take large flag down, neatly fold, and place in a bin
    • If present - take large tent flag down, neatly fold place in bin
    • Remove tablecloth neatly fold place in bin
  • If event will last another day
    • If present - take down large flag and set inside booth
    • If present - ensure that any pull up banners are inside of the tent
    • Cover front of tent with tent wall 

After everything is completed,  text Jennifer at 407-310-3026 with your lead count for the event 

What is the key to making sure events are successful in the future?

  • Weather
  • Feedback
  • Booth placement
  • Attendance
Choose the best answer 

How long before the start of a event should you arrive?

  • 30 min
  • 1 Hour
  • 45 min
  • 15 min
  • Do not arrive early

General Show Etiquette

  • Do not eat at the booth 
    • Drinks should be placed out of sight - Behind the booth or under the table
  • Do not sit on displays 
    • Though a chair will be provided it is only to be used when you need a rest and uses should be kept to a minimum
  • Do not have extended conversations with other employees in the booth. Customers will not want to interrupt you with their questions 
  • When working in teams let your other team members know when you are leaving the booth. 
    • When working by yourself remain at the booth as much as you can. When leaving the booth for lunch try to time your lunch around times that are not busy. (Lunch breaks are 30 mins and are only applied to shifts over 6 hours in length) 
  • Spot clean booths through out the day
  • Do not stand directly in front of the shower or tub display
  • Stand in front or next to the table, instead of behind it, as often as possible 
  • It is of the utmost importance that you remain polite and courteous with all customers
  • Any personal items should be stowed behind display or under the table. 
    • DO NOT place personal items on the top of the displays, inside the displays, or on the top of the table. 
  • Be well rested, attentive, and cheerful! SMILE! 

Where should personal items and drinks be stored?

  • Behind the display or under the table
  • They can not be brought to the booth
  • Anywhere in the booth
  • On top of the displays

Where in the booth should you stand?

  • Out of the way of the front of the display
  • Behind the table
  • In front of the display
  • Next to the table
Select all correct answers

Completed!

You have completed Event Marketing Rep Training 101!

If you wish to revisit any section, simply revisit the link and you will be able to view the course again. You can also download the course as a PDF by selecting the link at the top of the page. 

Be sure to select the submit button at the top of the page before you exit the course.