BASES New Senior Hire Training Agenda

Toolkit and Orientation Materials for Independent Study


This course is aimed at associates that are new to the Nielsen Innovation Practice and employed at a senior level. The program offers a suite of online tutorials and resource guides to equip the new senior hire with the necessary skills needed to perform their new role. The materials are all self serve, so new associates can access the program quickly, efficiently and in real time.

Associates should utilize the materials while working with their managers to maximize learning outcomes.

Getting to know the Business

Topic Delivery Vehicle/ Link Learning Objectives Duration

Welcome from
Chris Casey

Video Chris Casey Welcome Video. 2 mins
Discover Nielsen      
Understanding Practices Online Identify what Practices are, their importance and how they work.
Communicate the value proposition for each.
20 mins
Innovation at
a Glance
Online To help you understand what’s important to your client at each stage of the innovation process. 15-20 mins
Deep Dive
(coming soon)
Understand the role and focus of the Innovation Practice
Recognize the client need (client ‘triggers’).
40-50 mins
per program
Make it
Your Business
Online Gather data about what consumers watch and buy
Turn data into actionable information
Deliver insights that help our clients grow their business.
90 minutes
Nielsen Voice iShare Review Nielsen Voice Guidelines (Guidelines / Brand Guidelines) and download newest templates. 60 minutes

Being Client Ready

Topic Delivery Vehicle/ Link Learning Objectives Duration
Study Management (Pre-reading) Resource Document BASES project management best practices and step by step processes. 60 mins
BASES Terminology Resource Document What terms should be used/What terminology should be avoided. Learn more on BASES specifics in this. 5 mins
Winning with Practices Online
A workshop is available.
Check MLN to see availability in your location.
Winning with Practices helps attendees to understand how to leverage Practices and engage with clients. TBC
Know Your Client Online
A 4 hour workshop is also available. Check MLN to see if one is available in your location.
Know Your Client builds on the Winning with Practices approaches of researching your client and understanding what’s in their hearts and minds. Part 1 : 45min 
Part 2 : 20min 
Part 3 : 20min
Borderless Workplace Online    
Analyst Challenge Matrix Online How to respond to Challenging BASES client questions.  
Consultative Sales  

Consult with clients and provide value-based solutions:

  • Build rapport
  • Build a client-focused relationship
  • Understand the competitive landscape
  • Make recommendations
90-120 mins
Consultative Negotiations   Recognise negotiation opportunities and to negotiate successfully using a collaborative approach. 90-120 mins

Understanding Innovation Products and Techniques

Topic Delivery Vehicle/ Link Learning Objectives Duration
Advanced Study Design I Online Learn the process of what is required to plan for a BASES study. 45-60 mins
Advanced Study Design II Online Case studies on Study Design. 60 mins
Gen-3 I:
Online Description of Gen-3 and key methodology. 45 mins
Gen-3 II:
Resource Document How do you set up a Gen-3 forecast? This resource will provide details on this process. 15-20 mins
Gen-3 III:
Reviewing a
Forecast Worksheet
Worksheet Provides an understanding of Gen-3 Forecasting Theory and common questions that arise. This module provides learner the alternative to complete the Worksheet and discuss with peers or learn in a classroom environment. 45-60 mins
Gen 3 III:
Reviewing a
Forecast Case Studies
Zip File with Case Studies Reference Case studies to be utilized to address questions within Worksheet (above). Paired with Worksheet
Forecasting and Benchmarking Resource Document Process for Forecast Reviews. What secondary data we have available at Nielsen and how we benchmark. 15-20 mins
Concept Constructor Online The Innovation Practice’s latest product. Learn what it does and how it benefits a client wanting to launch a new product. Learn how to spot opportunities at the client and generate sales leads. 15-20 mins

Image Mock-up: Getting to know the Business

  • Click here to see Chris Casey's video to welcome new Senior hires. --> video needed
  • Click to here to access this module.