Marketing Principles

LO1 - Understand the marketing process and marketing concepts

AC1 :- Explain the marekting process

Which of the following is not an element of Marketing Mix

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Сombine elements from the left column with the elements on the right
Bureaucratic structure
Person Culture
Matrixs Structure
Power Culture
Independent Structure
Role Culture
Enterprenural Structure
Task Culture

You are required to explain the various elements of the marketing process and relate the explanation to your chosen organisation?

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Show macro and micro environmental factors which influence marketing decisions

Session 2.1

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Learning Agreement