Vertical 100 - Finance

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level verticals, Finance specifically.

Assessment

Which following bank is one of the five major State-owned commercial banks? (Single Answer)以下哪家银行属于五大国有商业银行?(单选)

  • CCB中信银行
  • CMSB中国民生银行
  • BOB北京银行
  • CMBC招商银行
  • BOCOM交通银行

What factors does the “Second Transformation” of the commercial banks focus on? (Multiple Answers) 国内商业银行“二次转型”主要集中在哪几个方面?(多选)

  • Pursue differentiated business development strategy 追求差异化的业务发展战略
  • Speed up the business innovation 积极进行业务创新
  • Focus on improve the core-customers value 关注核心客户的价值提升
  • Focus on resource development business 聚焦资源发展核心业务
  • Promote fine management and operational improvement 推进精细化管理和运营提升

Which following innovations could be selected as Internet Finance of banking industry innovations? (Multiple Answers) 以下哪类创新可以归集为银行业的互联网金融创新?(多选)

  • Marketing Innovation 营销创新
  • Platform Innovation 平台创新
  • Channel Innovation 渠道创新
  • Data Innovation 数据创新
  • Object Innovation 对象创新

Which of the following indexes are the core indexes of banking industry? (Multiple Answers) 以下哪些指标属于在银行业的核心业务指标?(多选)

  • Total Customer Satisfaction 全行客户满意度
  • Total Asset 银行总资产
  • Internal Customer Satisfaction 内部客户满意度
  • Non-performing Loan Ratio 不良贷款率
  • Loan Spreads 贷款利差

Which bank is “the world’s most profitable bank”? (Single Answer) 以下哪个银行被誉为“全球最赚钱的银行”?(单选)

  • ABC 中国农业银行
  • ICBC 中国工商银行
  • BOC 中国银行
  • BOB 北京银行
  • CMBC 招商银行

Which bank is first time achieved the top 100 banks of the world in 2014, also reach the 77th in 2015? (Single Answer)哪家银行在2014年首次跻身全球银行业百强,并在2015年上升到第77位?(单选)

  • ABC中国农业银行
  • ICBC中国工商银行
  • BOC中国银行
  • BOB北京银行
  • CCB中国建设银行

Nielsen Performance Management solution could order what kinds of services to bank management sector? (Multiple Answers)Nielsen Performance Management解决方案中适用于银行综合管理板块的服务有? (多选)

  • Customer Satisfaction Research全行客户满意度研究
  • Employee Satisfaction Research员工满意度研究
  • Internal Customer Satisfaction内部客户满意度
  • Mystery Shopper Project神秘顾客
  • Contact Experience Research触点体验研究

From the Nielsen Finding Customer Solution side, what service could we bring to our customers in banking industry? (Multiple Answers)从尼尔森的解决方案看,Nielsen Finding Customer 能给银行行业客户提供的服务主要有:(多选)

  • Consumer Counting Project用户清算研究
  • Mystery Shopper Project神秘顾客合规调查
  • Commercial Testing广告片测试
  • Subdivide User Research用户细分研究
  • Subdivide Market and Customer Demand细分市场需求挖掘

Which of the following Nielsen Innovation solutions are suitable for Management Department of banking product innovation? (Multiple Answers)以下哪些Nielsen Innovation解决方案是适用于银行产品创新管理部?(多选)

  • Conception Idea Selection概念点子筛选
  • Conception Optimizer概念优化器
  • Conception Testing概念测试
  • Production Testing产品测试
  • Sales Volume Testing销量预测

Which of the following commercial insurances are property insurances? (Multiple Answers)常见的商业保险类型中,属于财产保险的有?(多选)

  • Liability Insurance责任险
  • Credit Insurance信用保险
  • Accident Insurance意外险
  • Critical Diseases Insurance重疾险
  • Auto Insurance车险

Which of the following indexes are the core indexes of insurance industry? (Multiple Answers)以下哪些指标属于在保险行业的核心业务指标?(多选)

  • Premium Income保费收入
  • Accident Frequency出险频度
  • Effective Underwriting Pieces有效承保件数
  • Repaying Ability偿还能力
  • Combined Ratio综合赔付率

Which is the first Internet insurance company in China? (Single Answer)我国第一家互联网保险公司是?(单选)

  • CCIC大地保险
  • YGBX阳光保险
  • ZHONGAN众安保险
  • TAIC天安保险
  • ABIC安邦保险

Which of the following insurance company's life insurance and property insurance developed "go hand in hand"? (Single Answer)以下哪家保险公司寿险、财险业务发展“齐头并进”?(单选)

  • CPIC太平洋保险
  • ZHONGAN众安保险
  • CHINA LIFE中国人寿
  • NCI新华保险
  • PICC中国人保

From the Nielsen Performance Management Solution side, which services can be provided to insurance company's sales sector? (Multiple Answers)Nielsen Performance Management解决方案能给保险行业客户提供的服务有:(多选)

  • Brand Health and Image Research品牌健康与形象研究
  • AAC
  • Concept Optimization概念优化
  • Product Satisfaction Research 产品满意度研究
  • Mystery Shopper Project神秘顾客研究

Which is the largest non-life insurance company in China? (Single Answer)我国国内最大的非寿险公司是?(单选)

  • CPIC太平洋保险
  • YGBX阳光保险
  • NCI新华保险
  • PICC中国人保
  • CHINA LIFE中国人寿

Which insurance company achieved the top in China Life Insurance premium income 2015? (Single Answers)2015年寿险保费收入排名第一保险公司是?(单选)

  • CPIC太平洋保险
  • YGBX阳光保险
  • NCI新华保险
  • PICC中国人保
  • CHIAN LIFE中国人寿

From Nelson Marketing Effectives Solution side, which services are suitable for insurance company's brand and marketing sector? (Multiple Answers)Nielsen Marketing Effectives解决方案中适应于保险公司品牌与营销板块的服务有?(多选)

  • Buzz
  • Advertising Monitoring广告监测
  • Ad Performance Assessment广告效果评估
  • DAR
  • Ad Creative NF Testing广告创意NF测试

Which is the largest commercial insurance group in China? (Single Answers)我国最大的商业保险集团是?(单选)

  • CPIC太平洋保险
  • YGBX阳光保险
  • NCI新华保险
  • PICC中国人保
  • CHINA LIFE中国人寿

Which of the following Nielsen Performance Management solutions are suitable for insurance company's sales sector? (Multiple Answers)Nielsen Performance Management解决方案中适用于保险行业销售板块的服务有?(多选)

  • Mystery Shopper Project神秘顾客研究
  • Channel Satisfaction / Experience渠道满意度/体验
  • QL Channel Support and Game Rules Research QL渠道支持与游戏规则研究
  • Product Testing产品测试
  • Concept Testing概念测试

From Nelson Consumerization Solution side, which services can be provided to customers in insurance industry? (Multiple Answers)Nielsen Consumerization 解决方案能给保险行业客户提供的服务主要有:(多选)

  • Market Segmentation Research 市场细分研究
  • Media Exposure Habits Research 媒体接触习惯研究
  • NU TOPSALES Course NU topsales 课程
  • Product Satisfaction Research 产品满意度研究
  • Behavior and Attitude Research 行为态度研究