Module 2: About CalmFamily CIC

In this module you will learn more about the community you are entering into. We will cover where we have come from and where we are going. There is a section on the structure of the organisation, providing a who's who of the support network. We will go over our values and ethics and then introduce you to both programmes we offer. This is because it is essential that you understand the concept of both even if you are only teaching one of them.

A history of the organisation

From beginnings to new beginnings

The beginning

The BabyCalm concept was founded in 2007 by Sarah Ockwell-Smith and Charlotte Phillips.

Both mothers in Hertfordshire, they teamed up to create a business that offered a calmer approach to life with a newborn. The concept and business structure they created was so unique and successful that within a short time there were teachers all over the UK and in 14 countries across the world.

In 2012 Sarah developed ToddlerCalm in conjunction with clinical child psychologist and toddler expert Dr Victoria Montgomery, a mother of two from Cambridge, UK. The new book, and classes that followed, became an instant success. It took calm parenting to the next level and showed how we can understand our toddlers better and help them develop into calmer and happier adults (therefore being calmer and happier ourselves).

Time for change

In 2015, Sarah and Charlotte resigned from their roles as directors and passed the company on to a small team of experienced teachers. Sarah wanted to use her time to write more books and Charlotte was keen that the company be driven forward by passionate teachers. We decided to run the organisation in a not-for-profit structure and we became a Community Interest Company (CIC) in 2016 after a period of transition.

We have become a CIC because it fits so beautifully with what we’re about. All of our consultants work together and collaborate to make parents’ lives easier and children’s lives better. We also support each other on a deeply personal level with our own families and struggles. Having this internal matrix of support is really the foundation for what we bring out into the world. As a CIC we can include parents across the UK and all over the world in our matrix, giving back wherever we can. It takes a village to raise a child and we’re building a new village.

The future

The two books that started this company are the foundations of what we do. We have taken the ethos and spirit of them and run with it. Because this ethos revolves around evidence, some of the information has been updated as new research has become available. Furthermore, since the change in management we’ve brought in expert individuals and organisations to improve some of the techniques that we use to help parents, ensuring we meet our standards of excellence and ethics in all aspects of what we do.

Rest assured, our developments are in-keeping with the core of what made the books special. We see this as "empowering parents to make their own choices by giving them evidence-based information that comes from place of empathy for both parents and children".

What is a Community Interest Company

A community interest company  (CIC) is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners. CICs tackle a wide range of social and environmental issues and operate in all parts of the economy. By using business solutions to achieve public good, it is believed that CICs have a distinct and valuable role to play in helping create a strong, sustainable and socially inclusive economy.

The primary core features of any company holding CIC status are two fold;

- Assets owned by the company are held in an asset lock which secures those assets to applications for the good use of community.

- Limitations applied to dividend and interest payments made to shareholders and financiers ensure a profit can be made, but that profit's primary focus remains on achieving benefit for the community.

Both of these features are regulated by the Community Interest Company Regulator via an annual report, known as the CIC34, which is submitted to the Regulators office on an annual basis. The Community Interest Company Regulator’s office is a part of Companies House and governed by The Department for Business, Innovation and Skill (BIS).

Who are the original founders of BabyCalm?

  • Emily Fackrell
  • Sarah Ockwell Smith
  • Charlotte Phillips
  • Danielle Heap

Who collaborated with Sarah Ockwell Smith to write ToddlerCalm?

  • Victoria Montgomery
  • Emily Fackrell

What is special about a CIC?

Please select all the answers that you think are correct

  • The business cannot make a profit
  • All assets of the business have to stay in the business or be used for the community
  • Directors and employees all must be volunteers
  • Any revenue earned must be reinvested in the business or used for the community it serves
  • Directors (and any employees) can be paid a salary for their work

Structure of the organisation

The community

The community structure

Our community includes all parents (expectant and up to those with school age children) who want to have calmer and happier relationships with their children by being empowered to base their parenting on evidence and empathy. This community includes us all:

We ourselves, are a group of parents (all mums at the moment) who want to support other parents and pass on our knowledge and experience. We are all BabyCalm or ToddlerCalm consultants (or both) and we all work together to drive the organisation forward. We work as a community to ensure that what we do works for everyone. Some consultants have additional roles in our community whether that involves leading and managing, training or having specific knowledge in a relevant area. Everyone contributes in their own way and more or less at different times.

Our matrix

Although we have leaders, our organisation does not have a traditional hierarchical structure. Our matrix structure means that everyone contributes to the organisation, we all support each other and all voices are important. This is because we understand that we are all learning, all of the time. Even the newest member of the community can have a large positive impact and the people who teach us the most are the parents that we support. The leadership team make decisions by discussion, involving specialists and the consultants where it makes sense. Every decision that we make is based on the best possible support for our community, whilst holding true to our values and ethics.

Leadership

Leadership

The leadership team is made up of three experienced BabyCalm and ToddlerCalm consultants who decided that the concept of BabyCalm and ToddlerCalm was worth saving at all costs. In 2015 the company was faced with potential closure and we chose to put a lot of time, money and effort into ensuring that it remained and flourished for the good of the teachers that faced losing their right to teach, for the parents who would have lost the support and information we provide, and for the world, which will be an increasingly harsh place if we do not succeed in changing how we develop our little people into big people with lots of love. 

Those people now hold the title of directors of the CIC and each have a unique role in moving CalmFamily CIC forward. Here they are:

Emily Fackrell - Management & development

Emily lives in the New Forest and has four children. She has a background in both child development and business management as well as training. Emily’s long list of qualifications and associations assist her in working passionately and determinedly to help parents have a calmer and happier experience with their children.

Her focus is on developing the business as a whole and managing the development of both programmes and training.

Sarah Holmes - Marketing & communications

Sarah lives in Jersey and has two children. She has a background in marketing for large businesses and in website development and communications. She is also trained as a secondary English teacher.

Sarah supports the business in all aspects of national marketing, international communications, web development, systems and training.

Danielle Heap - Community

Danielle lives in the Lake District and has two children. She has a background in human resources, customer services and complex administration as well as being a car seat specialist.

Danielle looks after our whole community, managing queries from consultants, trainees, clients and health professionals. She supports and informs us all. Once a profit is being made, Danielle will be responsible for creating projects to give back to our community.

Vacancy - Operations

Sadly, due to ill health, Emma has had to step away from her role as Director of operations. Although we are not looking to take anyone on in the role of “Director”, we are looking for help to undertake some of the duties for which Emma was responsible.

Emma’s role included finance, legal and regulatory management, and managing the online shop. Emily has taken on all of that work at present

The directors of the CIC are currently performing these roles on a voluntary basis. This will not be the case in the future. When there is sufficient income to the business, the directors will earn a fair wage for the work they do.

Training team

Training team

It takes quite a bit of expertise to put this training together and we felt that we should bring you those people with the best possible experience and knowledge to provide the information and skills that you need. Here are the details of the people who bring you an excellent training experience, in some cases with online material and for others you will get to meet them face-to-face.

Lorette Michallon - Carrying and handling

One of the most highly qualified and highly thought of carrying consultants and tutors in Europe (and likely the world), and one of the most passionate and inspiring people you will ever meet.

"I believe in the power of baby-carrying in order to make the world a better place. I believe that every person going through the Slingababy training course will be feel empowered into spreading this thought. This belief drives me as a tutor and I give all my passion in every session I teach." - Lorette Michallon (Slingababy website)

Lynn Murphy - Massage and movement

As a co-director of the Active Birth Centre, Lynn brings her skills in Yoga, Massage and Active Birth to all of her classes, and injects positivity and joy into working with mums, dads and babies. Her experience and passion have led her to work with professionals to spread her skills ad knowledge of working with parents and nurturing babies.

Lynn is also an experienced BabyCalm consultant having taught our content antenatally at the centre for several years.

(Active Birth Centre)

Gill Rapley - Weaning specialist

Gill Rapley started out as a Health Visitor and was one for many years but says she was lucky enough to have tutors who taught her to question conventional wisdom. Gill questioned conventional weaning methods of the time and tried something new when appropriate. She now known as the founder of "baby-led weaning", writing several books on the topic.

She has since gained a PhD in the area, undertaking much relevant research.

Gill's website

Sarah Oakley (IBCLC) - Lactation

Sarah is a well-renowned lactation consultant and qualified health visitor. Sarah has been in private practice since 2009.

Sarah provides breastfeeding peer supporter courses in conjunction with Cambridgeshire County Council and is Chair of the Association of Tongue-tie Practitioners and on the training team of The Association of Breastfeeding Mothers.

Sarah's website

Emily Fackrell - BabyCalm & ToddlerCalm trainer

Emily gained experience providing training to management and medical staff within the NHS, in core skills. Emily holds a post-graduate diploma in human resource management (with a focus on organisational development and training). 

Emily also holds qualifications in child development, biology and psychology at degree level, and brings a wealth of experience of supporting parents through the BabyCalm and ToddlerCalm programmes and in other areas such as breastfeeding, massage, yoga, using slings and birth support.

Sarah Holmes - BabyCalm & ToddlerCalm trainer

Sarah worked as a secondary English teacher for 5 years, before moving into marketing and communications where she was responsible for writing and delivering a range of training courses and materials as part of her roles in both the private and public sector.

Sarah has a BA (Hons) in English Studies, and holds a Postgraduate Certificate of Education. She has been supporting parents with BabyCalm and ToddlerCalm for three years.

Gwen Richardson

Gwen completed her MA in HR and Knowledge Management in 2003; she has worked in various roles across the public sector in policy, equality and diversity and since 2013 as a Workforce Development Practitioner.  Her specialism is in authoring e-learning that is effective, engaging and thought-provoking for local authorities.

Danielle Heap - Training event coordinator

As our director for the community Danielle works exceptionally hard to ensure that everyone involved with the community is well looked after. As such Danielle provides a first class service to trainees and consultants in organising and administering training events.

Consultants & the future

Consultants

Our team of consultants is a wonderfully diverse group who collectively have a great deal of expertise in various disciplines related to our field. Some of the types of people we have include: midwife, health visitor, lactation consultant, psychologist, speech therapist, doula, baby massage expert, sling consultant, yoga teacher, baby sensory teacher, business expert, primary and secondary school teacher, aromatherapist, hypnobirthing practitioner - and so many more.

In the future

We are looking at adding some further roles into our structure as we grow. We feel that to provide extra support for our consultants it will be helpful to have regional representatives when our numbers increase and to have mentors that support new teachers for the first 12 months of their career with CalmFamily. We are also hoping to offer new training and licences for consultants to start training professionals.

What kind of structure does the organisation have and why is this important?

Who are the experts at CalmFamily CIC?

  • Babies
  • All children
  • Parents
  • The leadership team
  • Consultants
  • Trainers
  • Sarah Ockwell Smith

Do you know who's who part one:

Match up the director with their role

  • Emily Fackrell
    Organisational management and development
  • Sarah Holmes
    Marketing & communications
  • Danielle Heap
    Community
  • Vacancy
    Operations

Do you know who's who part two:

Match up the training specialists with their area of expertise

  • Lorette Michallon
    Carrying & handling (and slings)
  • Lynn Murphy
    Massage & movement
  • Gill Rapley
    Weaning
  • Sarah Oakley
    Lactation
  • Emily & Sarah
    CalmFamily trainers

Community values and ethics

Introduction to our values

Our values and ethics are very important to us

It is essential that you understand our values and ethics and hold them with you whenever you are conducting yourself as a CalmFamily consultant.

Empowerment

Empowerment

We believe that parents are the experts when it comes to their families. None of the consultants at BabyCalm or ToddlerCalm believe they are experts, other than in regard to their own children.

We provide parents with the information and tools to ensure that they don’t feel the need to follow a programme or a fixed set of parenting rules. We inform; they choose.

Evidence

Evidence

When we discuss babies, children and parenting, we base our information on evidence. The information we provide comes from relevant and up-to-date research, reviewed by professionals from relevant backgrounds. We believe all parents are capable of making their own choices. However, in order to make the right ones for any family, parents need to be properly informed with facts and evidence.

When we give examples from our own or others' experience, we clearly state that that is what is happening and highlight the difference between anecdote and evidence.

We measure the outcomes of our classes, gathering and acting on feedback to ensure that parents know that our classes work to make them feel more informed, more empowered and more calm.

Empathy

Empathy

All people deserve empathy and kindness. We support all parents - embracing their choices, their background, their family structure and understanding them as individuals. We also feel it’s vital to empathise with the babies and children that we’re discussing. We work constantly to further our knowledge, so that we can help parents to gain a better understanding of their children and make choices from a place of empathy.

Excellence

Excellence

It’s essential that the information we provide, the training we provide and the products that we recommend are all of the highest possible standard. We don’t settle for second best, or for anything that doesn’t provide parents with a calmer and happier life.

Ethics

Ethics

Integrity is ingrained in everything we do. Whenever we make a decision, we consider how that decision is impacting our values and most particularly our ethics.

  • We don’t give parenting advice, only provide information and tools that will assist in parents’ own choices and practices

  • We only sell products that we believe will help parents

  • Any products that we demonstrate to parents as part of our programme are chosen because we believe 

    they are the best possible tools for parents - regardless of cost to us, no matter what corporate deals we’re 

    offered by other companies

  • We never promote or work with companies that we know use unethical practices

  • We boycott Nestle due to their unethical practices in regard to water and infant formula

  • We boycott Clarion due to their ties to the arms trade (that’s why you won’t see us at The Baby Show)

Please select all our values

  • Endurance
  • Empathy
  • Respect
  • Evidence
  • Expertise
  • Inspiration
  • Empowerment
  • Ethics
  • Honesty
  • Excellence
  • Experience

Please describe why it is important that these values work together?

Introduction to BabyCalm

The history of BabyCalm™

Introduction to BabyCalm

BabyCalm was founded in 2007 by mother of four Sarah Ockwell-Smith. At the time Sarah was working as an antenatal teacher and doula and found that whilst she was preparing her clients well for a positive birth experience something was lacking in the immediate postnatal period. Sarah researched appropriate training courses but found none that met her needs so she decided to launch her own programme. BabyCalm was born to fill a gap in the market, providing support for parents predominantly in the first twelve weeks after birth as well as preparing parents to be for the practicalities of coping with a newborn during the antenatal period. Sarah built an impressive reputation locally and was soon asked to train others in her techniques.  In 2011 Charlotte Phillips co-created BabyCalm Ltd, a business training and licensing teachers, after attending Sarah's antenatal classes. 

In October 2012 Sarah’s critically acclaimed first book ‘BabyCalm: A Guide for Calmer Babies and Happier Parents’ was published by Piatkus (an imprint of Little, Brown publishers) and sold in the UK, Ireland, Australia, Canada, New Zealand and South Africa. In 2013 the book was published in the USA and translated into Russian for sale there.

The goals of BabyCalm™

  • Helping parents to form empathy with their babies
  • Helping parents to form realistic expectations of their baby’s sleep
  • Helping parents to form realistic expectations of their baby’s needs
  • Helping parents to form realistic expectations of their baby’s development and abilities
  • Helping parents to understand their baby’s cues and signals
  • Helping parents to understand the limitations of current popular behaviourist methods
  • Helping parents to understand basic psychoanalytic theory and its' application
  • Helping parents to trust their own instincts
  • Helping parents to value themselves as an expert in their own baby
  • Helping parents to cope with their own feelings and to find coping mechanisms
  •  Helping parents to have calmer babies and to feel calmer and happier themselves.

The BabyCalm programme

BabyCalm workshops and courses

Below is a very quick summary of what you will be offering parents as formal BabyCalm workshops and courses. Consultants will aslo be able to tailor private sessions to the needs of their clients, whilst keeping to our content and whilst respecting our values.

BabyCalm Calming workshop

This workshop helps parents to understand their baby's development and behaviour from about 4 -12 months. Exercises encourage parents to empathise with their babies and respect the need for attachment to encourage optimum development. We help parents connect and communicate with babies and introduce parents to tools to support calmer and more mindful parenting.

Price: £35-£45 per couple in a group setting

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 ideally)

BabyCalm fourth trimester and antenatal workshops

These two workshops help parents to understand babies within the first 16 weeks of life when they are at their most vulnerable. supporting early bonding and helping parents empathise with baby's needs during this crucial period. The workshop is almost identical either pre pr post birth. 

Price: £35-£45 per couple in a group setting

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 ideally)

BabyCalm weaning workshop

This workshop helps parents to understand the current guidelines and their rationale, and understand the different styles of weaning. Information is provided to parents regarding the science of weaning and activities give parents the chance to examine their own relationship with food and clarify their aspirations for that relationship in their child. Practical tips on ideal first foods are given to parents as well as reassurance regarding the safety aspects of weaning.

Price: £35-£45 per couple in a group setting.

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 ideally)

BabyCalm sleep workshop

This workshop helps parents to understand normal infant sleep behaviour through an examination of neurobiology, anthropology and infant psychology. Parents are given the chance to analyse sleep training techniques and are introduced to gentle techniques to help them get a little more sleep. This is only suitable for babies from 4 months. Prior to this the fourth trimester workshop is more suitable.

Price: £35-£45 per couple in a group setting.

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 ideally)

BabyCalm nurturing baby course

This course provides an opportunity for parents to experience the whole BabyCalm programme (calming, fourth trimester, sleep and weaning) in addition to learning and practicing techniques such as massage, movement, safe swaddling and using slings.

BabyCalm consultants will be trained to provide a beautifully calm environment for parents to nurture their relationship with their babies.

Price: £75-£95 per couple in a group settin.

Private consultation fee at your discretion

Duration: 12 hours as a group

8 couples maximum per workshop (4-6 ideally)

BabyCalm preparation for parenting course

This course provides a unique opportunity for parents learn what it will be like to have a baby before their baby arrives. A wonderful compliment to NCT or hypnobirthing classes, we will cover all elements of the BabyCalm programme as well as sections on "what do I need", 'how do I feed" and "how do I care".

Parents will have a chance to try practical tasks with dolls.

Price: £55-£75 per couple in a group setting.

Private consultation fee at your discretion

Duration: 8 hours as a group

8 couples maximum per workshop (4-6 ideally)

In 100 words, describe the BabyCalm programme, as if you were asked about it in passing

Introduction to ToddlerCalm

The history of ToddlerCalm™

Introduction to ToddlerCalm

ToddlerCalm was founded by mother of four Sarah Ockwell-Smith in 2012 as a direct response to public demand. After the highly positive response to BabyCalm Sarah was inundated with requests to develop a toddler related parenting course. ToddlerCalm, and the unique CRUCIAL framework, was written and conceived by Sarah, in consultation with Clinical Child Psychologist Dr. Victoria Montgomery, with the aim of helping parents of 1 to 4 year olds to understand their toddlers and related toddler behaviour. In October 2013 Sarah’s second book ‘ToddlerCalm: A Guide for Calmer Toddlers and Happier Parents’ was published by Piatkus (an imprint of Little, Brown publishers) and sold in the UK, Ireland, Australia, Canada, New Zealand and South Africa, selling over 4000 copies in the first month. ToddlerCalm now has over 50 teachers worldwide.

The goals of ToddlerCalm™

  • Helping parents to form realistic expectations of a toddler’s behaviour.
  • Helping parents to form realistic expectations of a toddler’s sleeping.
  • Helping parents to form realistic expectations of a toddler’s eating.
  • Helping parents to form empathy with a toddler’s feelings.
  • Helping parents to find successful ways to communicate with their toddler.
  • Helping parents to find gentle tools to manage toddler tantrums.
  • Helping parents to find gentle tools to aid their toddler’s sleep.
  • Helping parents to find gentle tools to aid their toddler’s eating.
  • Helping parents to understand the limitations of current popular behavioural parenting methods.
  • Helping parents to understand alternative Psychoanalytic parenting styles.
  • Helping parents to understand the effect of their own feelings and the mirror effect.
  • Helping parents to understand the important of the role of play in the life of a toddler.
  • Helping parents to be respectful but not permissive ‘It’s OK to set boundaries’.
  • Helping parents to cope with their own feelings and to find coping mechanisms.
  • Helping parents to have calmer happier toddlers and to feel calmer and happier themselves.

The ToddlerCalm programme

ToddlerCalm course and workshops

Below is a very quick summary of what we will be offering parents as formal ToddlerCalm workshops and courses. Consultants will also be able to tailor private sessions to the needs of their clients, whilst keeping to our content and whilst respecting our values.

ToddlerCalm behaviour workshop

The ToddlerCalm workshop helps parents to understand their toddler’s brain development and how this affects their behaviour, emotions and relationships. We introduce parents to tools to support calmer and more mindful parenting.

Price: £35-£45 per couple in a group setting.

Private consultation fee at your discretion

Duration: 4 hours as a group

10 couples maximum per workshop (4-8 preferable)

ToddlerCalm Sleep workshop

Our sleep workshop looks at what is normal for toddlers, and helps parents to understand why toddlers don’t sleep like us. We help parents analyse common sleep advice and create a toolkit for themselves to help them cope with their toddler's sleep.

Price: £35-£45 per couple in a group setting.

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 preferable)

ToddlerCalm's Building better brains workshop

This brand new workshop is the only one in th programme to focus on optimising development rather than fixing problem behaviour.

Building on the small play and development information of the past, a new framework has been developed to support parents in parenting in a way that will get the best from their toddler in all aspects of their development.

Price: £35-45 per couple in a group setting

Private consultation fee at your discretion

Duration: 4 hours as a group

10 couples maximum per workshop (4-8 preferable)

ToddlerCalm eating workshop

This brand new workshop introduces new fantastic gentle and evidence based methods for supporting good eating habits for the future and calmer eating in the present. We felt that there was more to learn in regard to nutrition and psychology in this area and that a specific workshop was helpful for parents whose toddlers are otherwise "easy".

The workshop follow the same format as the others and we look forward to consultants offering it as soon as possible.

Price: £35-£45 per couple in a group setting

Private consultation fee at your discretion

Duration: 3 hours as a group

10 couples maximum per workshop (4-8 preferable)

ToddlerCalm parenting  course

Our Six week course covers the basis of the ToddlerCalm programme from our behaviour workshop, all of our sleep science as well as covering a basis for toddler eating and the importance of play and development.

Price: £75-£90 per couple in a group setting.

Private consultation fee at your discretion

Duration: 8 hours as a group (various formats are suitable)

8 couples maximum per course (4-6 ideal)

In the future

We are strongly considering introducing a toilet learning workshop and a sibling workshop. If you are interested in helping to develop either of these, please let us know.

We need to better understand research and knowledge surrounding the biological aspects of toiling and readiness.

We need to better understand research and knowledge surrounding the psychology of sibling relationships and how to support them positively.

In 100 words, describe the ToddlerCalm programme, as if you were asked about it in passing