About the Company

Pete Smith's History and Values


The year was 1963, and the surf culture was dominated by the west coast. Pete Smith, then a 24 year old surfer working at a local motel in Virginia Beach, opened the area's first dedicated surf shop, one of the first businesses of its kind on the east coast, "Smith & Holland Surf Shop" with friend Bob Holland.

Later that year, Smith would write a letter to the legendary Surfer Magazine heralding the surfing scene in Virginia Beach. John Severson, editor of Surfer at that time, showed the letter to the most popular California surfboard maker of the day, Hobie Alter, who showed up in Virginia Beach and negotiated a deal with Smith and Holland to carry his boards exclusively.

About Us

New Jersey Roots

It was 1983 when we stepped into his shop in the beating heart of East Coast surf culture. Immediately we fell in love with the soul of Pete Smith's and with the help of its team set about bringing its essence to the Jersey shore where we've served our customers for 30 years.

Today, Pete Smith's Surf Shop continues its tradition of strong local ties and a love for all things sea & surf.

Pete Smith's Team

At Pete Smith's, we are proud to employ over 20 of the industry‚Äôs most enthusiastic and dedicated individuals. 

We bring energy and passion to work everyday, helping each other to do best work possible to unlock our great creative potential.