Consciously thinking about hazards, risks and safety reminds us that we all continually face and mediate levels of risks every day.  Planning for the potential risks and hazards associated with our day-to-day activities and the events we operate is essential to our success. 

The following training is intended to provide information and guidance on the management of, preparation of, and actions to take in unexpected emergency situations.  It is not intended to override any existing legislation, local, or event specific emergency management procedures. 

Emergency Preparedness

Fire Safety - Stay Safe

The threat of fire to humanity, equipment and structures in most venues is reduced significantly when appropriate and comprehensive fire safety measures are taken.  

However, never underestimate how easily and quickly fire can threaten not only the venue but also everyone in and around it.  Fire should always be considered one of the most significant threats to an event and, thus, fire safety should always be treated as a priority and managed accordingly.


Every venue should be provided with exits that are sufficient for the number of people present.  People should be able to move safety along a clearly recognizable route by their own unaided efforts regardless of where a fire may break out at the venue. 

An “Area of refuge” is an area where persons unable to use stairways can remain temporarily to await instructions or assistance during emergency evacuation.

When evacuation is necessary, keep in mind people will often try to leave the way they entered.  If this is not possible (perhaps because of the position of the fire or smoke), you'll need to be able to turn away from the fire and find an alternative route to a place of safety.

However, for most people it's easy to underestimate the risk or be reluctant to use exits with which they are unfamiliar.  It is essential to recognize this fact and ensure you familiarize yourself with the layout of the venue you’ll be working in.  This will ensure that in the event of an evacuation, you’ll be able to leave promptly through the safest exit.

Portable Fire Extinguishers

In the early stages of a fire, before the arrival of trained fire fighters, the use of a portable fire extinguisher may be necessary and effective in stopping the spread of a fire.  

Some venues designed for public assembly may have a fire suppression system, fire protection equipment, and fire alarm systems in place.  But, fire extinguishers are usually also required, and will be especially important where such systems are not installed.

A fire extinguisher typically consists of a hand-held cylindrical pressure vessel that contains an agent which can be discharged to extinguish a fire.  Local fire codes state that portable fire extinguishers must be installed, maintained and used in accordance with NFPA 10, Standard for Portable Fire Extinguishers.  

In the United States, fire extinguishers, in all buildings other than houses, are generally required to be serviced and inspected by qualified personnel at least annually. 


The typical steps for operating a fire extinguisher (described by the acronym “PASS”) are as follows:

  • P – Pull the safety pin
  • A – Aim the nozzle at the base of the fire, from a safe distance
  • S – Squeeze the handle
  • S – Sweep the extinguisher from side to side while aiming as the base of the fire

Be Prepared

An integral part of effective fire safety planning is ensuring you understand the basics of fire prevention and are aware of what to do should an incident occur.  

This does not mean you need to become a trained firefighter.  You simply need to recognize fire risks and be familiar with your own role in an emergency.

Alongside long-term, second-nature type awareness, you should consider conducting short site briefings to familiarize people with the layout of your location and any particular issues they should be mindful of.  

The location of exits, extinguishers, alarm points, etc., can be explained very quickly.  

A few minutes spent on discussing fire safety and emergency actions can transform the speed and effectiveness of response.  Those few moments may save lives.

Medical, Ambulance and First Aid

First Aid can save lives and prevent minor injuries from becoming major ones.

While there are no set ANC standards in terms of medical and first aid equipment and facilities at each of our locations, it’s important you understand what is provided and available in your particular work location.  This may include specific equipment, or even designated facilities.  It may also be as simple as a single first aid kit.

All locations and venues will be different, after this training course take a moment to learn and identify provisions specific to your location and raise any concerns to your direct manager.  Additionally, ensure all our team members on-site are equally as knowledgeable. 

As with all aspects of everyday life – medical emergencies can happen at any time.  Be sure to use your best judgement in handling those types of situations.  Report any emergencies to your manager, and initiate our Communication Protocols (Course Four) when appropriate. 

Weather and Disaster Planning

Plan Ahead

A weather emergency in the workplace can threaten our safety and the safety of our clients or the public.  Planning for potential emergencies will help you be ready for an unexpected situation.

It’s a smart idea to hold practice drills for possible emergencies as often as is needed to keep employees prepared.  These drills can be done at anytime and do not require outside emergency personnel. 

Emergency Coordinator

The venue or location you work in may have an appointed Emergency Coordinator and/or an Evacuation Warden.  If not (or in addition to) consider taking steps to identify one of our ANC team members in your location to take on these responsibilities.

An Emergency Coordinator is in charge of making decisions during emergencies.  They should also be responsible for moving people out of one area to safety.  

This person should be familiar with the workplace layout and the various alternative escape routes.  Additionally, this person should ensure the Emergency Communication Plan is executed (explained in Course 5).

Disaster Planning

Nobody expects an emergency or disaster, especially one that affects them personally.  Yet the simple truth is that emergencies and disasters can strike anyone, anytime, and anywhere.  

The best way to protect yourself and those around you is to expect the unexpected and develop a well-thought-out emergency action plan to guide you when immediate action is necessary. 

In the event of an emergency, local emergency officials may order you to evacuate your premises.  In other cases, a designated team member within your location should be responsible for making the decision to evacuate or shut down operations.  

The type of building you work in may be a factor in your decision.  Most buildings are vulnerable to the effects of disaster such as tornadoes, earthquakes, floods, or explosions. 

Accounting for all employees following an evacuation is critical.  Confusion in the assembly areas can lead to delays in rescuing anyone trapped in the building, or unnecessary and dangerous search-and-rescue operations. 

To ensure the fastest, most accurate accountability of our teammates, ensure your location has designated assembly areas where employees should gather after evacuating.  

This plan doesn’t have to be complicated or overly documented.  Just be sure it’s well understood and communicated to our team on-site.

Tips to Follow During a Disaster


If You Are Indoors:

Remain inside and stay away from external doors, windows, walls or anything that can fall, such as glass, books, furniture, lamps, etc.  Take cover in a well-supported, load-bearing doorway.  Do not move from your safe area until the shaking has stopped.

If You Are Outdoors:

Remain outside and stay away from windows, buildings, and utility wires.  Try to find an open space away from falling objects or material.

If You Are In A Vehicle:

Stop as quickly as safety permits and stay in the vehicle.  Do not attempt to stop near or under buildings, trees, overpasses or utility wires.  Remain in the car until the shaking stops.


When a warning is issued by sirens or other means, seek inside shelter.  Try to find a small interior room on the lowest floor and without windows, or hallways on the lowest floor away from doors and windows, and rooms constructed with reinforced concrete, brick, or block with no windows.  

Stay away from outside walls and windows.  Use arms to protect head and neck.  Remain sheltered until the tornado threat is announced to be over.


Floods are among the most frequent and costly natural disasters.  Flooding often occurs following a hurricane, thawing snow, or several days of sustained rain.  Flash Floods occur suddenly, due to rapidly rising water along a stream or low-lying area.

  Know the Difference:

  • A flood/flash flood WATCH means a flood or flash flood is possible.
  • A flood/flash flood WARNING means flooding or flash flooding is already occurring or will occur soon.  TAKE IMMEDIATE PRECAUTIONS!

  • If Indoors:  Be ready to evacuate as directed by the Emergency Coordinator and/or the designated officials.  Follow the recommended primary or secondary evacuation routes.
  • If Outdoors:  Climb to high ground and stay there.  Avoid walking or driving through flood water.  If car stalls, abandon it immediately and climb to higher ground.

Active Shooter Situations

Active Shooter Situations - Be Prepared

You never think it will happen to you.

You’ve gone to sporting events and festivals, concert venues and shopping malls for years and have never had any concerns.  Then, one day, gunshots ring out.  The reality is it can happen anywhere, and in our industry, we are at a greater risk for experiencing an active shooter situation.

Quick thinking and being prepared can make the difference between being a survivor or a victim.

Run. Hide. Fight.

Please watch this video which was produced by Homeland Security that provides valuable advice on safety measures you can take should you find yourself in the midst of an active shooter situation. 

The material is presented in a succinct, realistic manner and can be summarized by three simple words to remember: 

Run. Hide. Fight.  

Active Shooter Awareness

Please watch this video by the New York City Police Department promoting Active Shooter Awareness.

How to Respond When an Active Shooter is in Your Vicinity

Quickly determine the most reasonable way to protect your own life.  Remember that customers, spectators, guests, and visitors are likely to follow the lead of employees and managers during an active shooter situation.


If there is an accessible escape path, attempt to evacuate the premises.  Be sure to have an escape route and plan in mind.  If it's safe, evacuate regardless of whether others agree to follow, being sure to help others escape if possible.  

Be sure to prevent individuals from entering an area where the active shooter may be and follow any instructions of any police officers.

Keep your hands visible and do not attempt to move wounded people.

Hide Out

If evacuation is not possible, find a place to hide where the active shooter is less likely to find you.

Your hiding place should be out of the active shooter's view and provide you protection if shots are fired in your direction (i.e., an office with a closed and locked door).  Try to find a place that will not trap you or restrict your options for movement. 

Lock and/or blockade the door with heavy furniture when possible.  Silence your cell phone and turn off any source of noise like radios or televisions.  

Remain as calm and quite as possible.  Be patient, waiting until it is absolutely safe or instructed by authorities. 

Take Action Against the Active Shooter

As a last resort, and only when your life is in imminent danger, attempt to disrupt and/or incapacitate the active shooter by:

  • Acting as aggressively as possible against him/her
  • Throwing items and improvising weapons
  • Yelling
  • Committing to your actions

First Responding Officers

Law enforcement’s purpose is to stop the active shooter as soon as possible.  Officers will proceed directly to the area in which the last shots were heard.

The first officers to arrive to the scene will not stop to help injured persons.  Expect rescue teams comprised of additional officers and emergency medical personal to follow the initial officers.  These rescue teams will treat and remove any injured persons.  They may also call upon able-bodied individuals to assist in removing the wounded for the premises.

  • Officers usually arrive in teams of four
  • Officers may wear regular patrol uniforms or external bulletproof vests, helmets, and other tactical equipment
  • Officers may be armed with rifles, shotguns, handguns
  • Officers may use pepper spray or tear gas to control the situation
  • Officers may shout commands, and may push individuals to the ground for their safety

How to React When Law Enforcement Arrives

Remain calm and follow officers' instructions, immediately raise your hands keeping your fingers spread.  Put down any items in your hands (bags, jackets, etc).  Be sure to keep your hands visible at all times. 

Avoid making quick movements toward officers such as holding on to them for safety.  Avoid pointing, screaming or yelling.  

Do not stop to ask officers for help or direction when evacuating, just proceed in the direction from which officers are entering the premises. 

Once you have reached a safe location or an assembly point, you will likely be held in that area by law enforcement until the situation is under control, and all witnesses have been identified and questioned.  Do not leave until law enforcement authorities have instructed you to do so.

Information to Provide to Law Enforcement or 911 Operator

Provide as much information as you can, but do not wait if you do not have all the information.  It’s important to remain calm, and only relay factual information.

  • Location of the active shooter
  • Number of shooters, if more than one
  • Physical description of shooter(s)
  • Number and type of weapons help by the shooter(s)
  • Number of potential victims at the location


Communication Protocols

Crisis communication procedures are designed to protect and defend ANC's reputation when facing a public challenge.  These challenges may come in any number of scenarios, such as product failure, lawsuits, etc., even with regard to competitors' products or the digital signage industry in general.  

In the event of such scenarios, employees are required to adhere by the following company policies.

  • Immediately notify Michael Hopkins and Jennifer Guhl
  • Once the crisis has been identified, the Marketing Department will draft an appropriate statement to the public.  A designated spokesperson will then be assigned to all media or other public inquiries
  • All inquiries should immediately be directed to Michael Hopkins or Jennifer Guhl, who will address or filter them through to the designated spokesperson
  • ANC's designated crisis communications spokesperson is Chief Executive Officer, George Linardos.  All other ANC employees are prohibited from speaking to the press unless otherwise approved
  • If on-site employees are approached for comment, they should immediately contact Michael Hopkins or Jennifer Guhl with the person's name, company and phone number

Media and Interview Inquiries

ANC employees are not permitted to speak directly with the media without prior approval from the Marketing Department.  

All media inquiries should immediately be referred to ANC's Senior Vice President of Marketing or Public Relations & Marketing Specialist.  The Marketing Department will determine the reporter's agenda and schedule the appropriate interview. 

Michael Hopkins - SVP of Marketing

Office: (914) 696-2100 ext.139

Cell: (516) 643-5751

Email: [email protected]

Jennifer Guhl - PR & Marketing

Office: (914) 696-2100 ext.168

Cell: (908) 872-8677

Email: [email protected]

Incident Reporting

What is an Incident

An “incident” is an occurrence or event, natural or human-caused, that requires an emergency response to protect life or property.  Incidents can, for example, include major disasters, emergencies, terrorist attacks and threats, public health and medical emergencies, and other occurrences requiring an emergency response.

ANC aims to promote a culture in which all staff are individually conscious of their responsibility to reduce and prevent unsafe practices and routinely to raise concerns.  There are many routes through which concerns can be effectively raised but your manager should be your first line of escalation.   As a team member you are required to inform your manager of incidents.  Your duty to report applies even if you are not directly or potentially affected.

Employee Injuries

Employees injured on the job are encouraged to seek medical attention promptly for work-related injuries. Work-related injuries are covered by ANC's workers' compensation (WC) insurance and employees do not need to have or use personal or group medical coverage to obtain treatment for work-related injuries. ANC's WC insurance provider is Travelers.

In the event of a work-related injury, complete an incident report. Upon receipt, a claim will be filed with Travelers, and a Claim Number will be provided to the employee. The Travelers claim number should be provided to all medical providers related to the injury (doctors, hospitals, specialists, pharmacies, etc.)

Employees who have received a claim number and are seeking treatment under the company's WC insurance should visit www.mywcinfo.com, Travelers' specialized web-based resource for employees containing a directory of Travelers' network of medical providers and information on managing claims. Ideally, the employee should check the website for a network provider prior to seeking treatment.

When to Fill Out an Incident Report

It’s recommended you fill out an incident report if you believe there is a possibility that someone will raise questions in the future.  Always fill out an incident report any time an employee is injured on the job.

In general, when it comes to deciding whether or not to fill out an incident report… when in doubt, fill it out.  Other than the time it takes to fill one out, there’s no downside to completing an incident report.

  • Fill out a report if someone needs to be restrained or physically removed from the premises, or if a person makes a threat of violence.
  • Fill out an incident report if you believe that a crime has been committed on premises.
  • Fill out an incident report any time signification property damage is sustained.  This included company-owned property and property that belongs to visitors and/or volunteers.

Filing a Report

You can access ANC's Incident Report on the Help Center at help.anc.com

There you will find an Emergency Protocols section with all content from this course. 



  • I have read and I understand the information from this training