Recipes Owned by Third Parties
When using third-party recipes and recipe photos, videos, digital assets and social media assets, have them complete and sign a CAC Third-Party Release Agreement or CAC Chef Release Agreement which can be found in the “Resources” section of the CAC Style Guide (https://sites.google.com/site/californiaavocadostyle/).
- CAC has developed these standard agreements that must be used to obtain written permission
- Chefs with program agreements that include chef recipe and recipe photo usages are also acceptable
- Promotional Agreements which include recipes are acceptable, but must call out the specific recipe(s) and the recipe photo(s)
- Approval must call out the specific recipe name in addition to the recipe photo
Since we know there will be situations where the approval is via email and not by use of the above-referenced Agreement form, the following copy should be used:
Thank you for agreeing to let the California Avocado Commission use your [enter general assets].
Please confirm you further grant to the California Avocado Commission and its respective licensees, successors and assigns (herein collectively called the “Licensed Parties”), the right to use and publish the following [list specific recipes, recipe photos, (recipe “photos” must be called out) videos, digital assets, social media assets and images] developed and/or owned by [enter Company name] in all media and types of advertising and promotion of licensee:
You further agree that no advertisement or other material need be submitted to [enter Company name] for any further approval and the Licensed Parties shall be without liability to [enter Company name] for any distortion or illusionary effect resulting from the publication of the above-referenced assets. You hereby represent and warrant to Licensed Parties that you have the right, power, and authority to enter into this Agreement.
Third Party Use of CAC Recipes
All requests for use of CAC recipes by third parties should be submitted to Angela Fraser. If the recipe is owned by CAC she will work with the appropriate department(s) to determine if we want to release the recipe for use. If CAC does not own the recipe and we do not have a release on file that gives CAC the right and permission to use that recipe and recipe photo outside of CAC programs, Angela will then check with the appropriate departments(s) to secure written usage approval.
Once the recipe and recipe photo are approved for use and ready to be submitted to the requestor, the recipe and photo should be placed in a Word document that clearly identifies where it is coming from, the required credit line as well as the following usage verbiage (fill in the blanks to make applicable to the specific use):
Usage Verbiage Example:
The California Avocado Commission's use of VENDOR services is conditioned on VENDOR understanding and agreement that the California Avocado Commission (CAC) is providing only a non-exclusive revocable license to use all CAC logos, pictures, and recipes in conjunction with the development and printing of the USAGE. All goodwill developed by the use of the logo is for the benefit of CAC. Nothing in this email or previous correspondence shall be construed to give VENDOR any ownership interest in the logo, recipes or photos. CAC is providing VENDOR with only the use thereof, specifically for the development of the USAGE.
Third Party Use of CAC Recipes (Continued)
The recipe should be submitted via email with the recipe, recipe photo and usage language in the cover email. Angela Fraser ([email protected]) should be copied on that email so that the electronic file can be saved in CAC’s system. See sample below:
Can I go to a website and download a recipe and recipe photo and use in CAC programs?
If a person tells me I can use their recipe, can I use the recipe in the CAC program and get the signed release later?
Can I assume that if someone gives me a recipe, recipe photo, video, digital asset and/or social media asset, that they own the assets and have the right to give me the recipe and recipe photo?
When giving someone else or a third-party permission to use our recipes from our website, do I have to check with anyone at CAC first?
If you have any questions, please contact Angela Fraser at [email protected] or 949-341-1955, x106.