Welcome to CASE 050 - Principles of Panel Data Reporting
Panel helps our clients answer many important questions

Our goal today is to introduce you to the underlying Homescan principles and procedures necessary for successful application of CASE and other Nielsen Panel systems.
Today we will review
- Components of Data Accuracy
- Statics
- Time Periods
- Projections
- Data Types
- Buyer vs. Shopper
- Data Sources
Please click the home button below to continue with this tutorial.