This session will communicate the four data dimensions (Market, Product, Period, Facts). Following the session you will understand:
- What are the four dimensions.
- How data is combined within the dimensions.
- How data may be utilized to gain business insights.
RMS Academy Overview
RMS Academy Modules Facts, Usage & Interpretation comprises five topics, starting with The Four Dimensions, covered in this learning program. The remaining topics are in subsequent modules.
- The Four Dimensions of RMS
- Value, Volume, Growth & Share
- Distribution & Range
RMS Academy Case Study Introduction
What is the Product?
My corporation manufacturers many products; however, my focus is on our newest product…
Modern Man, a Men’s Facial Moisturizer.
What is the Business Need?
I have to know how my new product is performing. What and where are opportunities to increase sales?
It’s not just about having Nielsen’s RMS data. It’s about analyzing the data to make sound business decisions.