Vertical 200 - Auto

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level verticals

Assessment

Which of following belong to Nielsen Product Evaluation ?

  • Bases Affinnova
  • Voice of Customers
  • Digital Ad Rating
  • Creative Workshop
  • Car Clinic

Which belongs to Nielsen dealer and network solution?

  • Price Audit
  • Location Analysis
  • Customer satisfaction index
  • Sales forecast

True or False?

  • Nielsen’s Marketing Solutions can tell clients how they should spend their campaign budget

Match the product with the partner data provider

  • Traffi Opti
    China Telecom
  • Sales Forecast
    BitAuto
  • DAR
    Tencent

What is Nielsen advantage VS. BAT?

  • One stop big data provider
  • Retail audit
  • Sophisticated Analytics Capability
  • 3rd party marketing measurement

Which one is Not part of the “three R” in Nielsen’s marketing effect solution?

  • Reach
  • Resonanse
  • Response
  • Reaction

True or False?

  • Nielsen sales forecast can predict all new launched models sales data with forecast error no more than 2.2% annually

Which product can be helpful to convert potential to sales?

  • Customer profiling
  • Sales forecast
  • Affinova
  • Customer experience management

What problems can Traffi Opti solve?

  • Where are my online customers?
  • Where to find new Customers?
  • Who are my customers?
  • How much budget do they have?