Practice 200 - Innovation: BASES
This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices
When was introSCAPE® (Factor for success) launched across BASES?
Factor For Success is used as a key measure for evaluating:
- All products
- Product to be re-launched
- New brand launch
- Line extension of a brand
Nielsen BASES identified 5 dimensions to evaluate the success probability of an initiative, which of the following dimensions is included?
- Sales Volume
- Point of Purchase
Which of the following factors are considered when evaluating initiative’s Attraction?
- Relevance: need and desire
- Distinct Proposition
Which of the following statement about BASES Factor for Success is Correct?
- They are the touch points that would directly impact client’s chance of success
- Some factors have a higher threshold of risky/failure, meaning they are more important
- Readiness threshold of all successful factors is the same
- All factors are important; fail on any of them will lead to unsuccessful launch.
Which service could BASES provide for concept screening?
- BASES II
- Product Advisor
- Volume Forecast
How many Factors for Success would be test for BASES I study?
Which of the following should be provided by client in a volume forecast?
- Factors for success
- Customer purchase intent
- Marketing plan
- None of these above
If a product got “risky” in probability of success, it means that:
- It may have got a failure in one factor for success
- It may have got an outstanding in one factor for success
- The product will be twice as likely to fail as succeed
- The product is not recommended to be launched
Match the term with the correct statement
Stand out versus the competition in a substantial way, providing benefit-driven differentiation; this is true innovation
Convey your key selling message in a simple & translatable way that results in internalized understanding. This is deep, not superficial, comprehension
Give consumers sufficient reason to believe you will deliver on your promises