Vertical 100 - eCommerce

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level verticals

Assessment

What’s the online shopper penetration in China?

  • 30%
  • 45%
  • 56%
  • 75%

TMall, JD, Suning and Amazon are all examples of what type of trade online?

  • B2C
  • B2B
  • F2F
  • Online

How big is China’s internet population?

  • 500 million
  • 600 million
  • 700 million
  • 800 million

What’s the rough growth rate of China eCommerce market?

  • ~30%
  • ~40%
  • ~50%
  • ~60%

True or False

  • PC, huge promotion & domestic eCommerce are the the emerging trends of China eCommerce market.
  • Deliver OP, building data partnership & build industry thought leadership are the key objectives of eCommerce vertical.

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