Code of Conduct e-learning

This e-learning and knowledge quiz will take approximately 45 minutes to complete.

To objective of the e-learning is help you gain an understanding of Schibsted Media Group’s Code of Conduct and the available channels for raising concerns about unethical business conduct.

At the end of the e-learning you will complete a multiple choice test. The test includes potential dilemmas that we as Schibsted employees can meet in our daily working life.

You need to obtain a score of minimum 80 % to pass the test. You can retake the test as many times as you need to.

If you have any questions to the content or technical questions, please do not hesitate to contact or Slack channel #sch-code-of-conduct.


Message from our CEO

Integrity has always been a vital part of Schibsted Media Group and how we do business. As a user centric organization we are depending on that people and society trust us. Integrity is one of our core values and it is important that we always stay alert and continuously strengthen our commitment to operate with integrity.

Each and every one of us has a responsibility to uphold the reputation of Schibsted Media Group and our companies. Through the way we interact with each other, with our customers, suppliers and users, we are building and maintaining Schibsted Media Group’s reputation.

This Code of Conduct outlines our standard for the way we should act. As an employee it is important that you read it, understand it and comply with it. It is your responsibility to bring to the attention of your manager or our speak up channel any situation that you believe is in conflict with our Code of Conduct or other Schibsted Media Group policies. As a leader you have a responsibility to create a culture where discussing ethical conduct is an integrated part of business and people feel comfortable to speak up.

The way each and one of us act in our daily work, the manner in which we achieve our business results will demonstrate that we truly are an organization that operates with integrity.

About the Code of Conduct

The Code of Conduct reflects our standard for proper behavior and is meant to serve as a guide for each individual’s daily internal and external business interaction.

The current Code of Conduct was approved by the Schibsted Board of Directors in 2015.

The Code of Conduct applies to all employees, leaders and Board members within Schibsted Media Group.

As this Code of Conduct is applicable to employees in a variety of countries, please be aware that local laws, regulations and company specific policies imposing stricter or more specific rules may apply for your country and/or company.


People & Society


Schibsted Media Group supports and respects the protection of internationally proclaimed human rights. This means that we conduct our activities in a manner that respects human rights as set out in the United Nations Declaration of Human Rights, and that we demand the same from our business partners.



Schibsted Media Group respects and supports internationally proclaimed labor rights. We recognize and respect the right of employees to associate and their right to collective bargaining.

We will not use child or forced labor. Schibsted Media Group shall ensure that the company, through its operations does not cause any infringement with such labor rights, including occupational health and safety. 



Schibsted Media Group has a zero tolerance for harassment. Harassment is commonly understood as behavior, both physical and verbal, intended to disturb or upset another person and which is performed in a repetitive way.

Our principles:

  • Treat others with respect and avoid situations that may be perceived as inappropriate.
  • Be sensitive to actions or behaviors that may be acceptable in one culture but not in another.


Schibsted Media Group is a knowledge-based enterprise that is reliant upon talented employees. We will ensure that employment related decisions are based on relevant qualifications, merit, performance and other job-related factors. We will not tolerate discrimination relating to employment.

Our principles:

  • Treat others with respect and behave fairly towards them.
  • Base employment decisions on job qualifications (e.g. education, prior experience) and merit.
  • Make employment related decisions and actions without regard to a person’s race, religion, gender, sexual orientation, age, disability or other characteristics protected by law.



Schibsted Media Group is committed to minimizing the environmental impact that our operations may have on the environment. Schibsted Media Group shall adhere to relevant local and internationally recognized standards.



Schibsted Media Group does not financially support political parties or individual politicians. Employees may participate in political activity without reference to Schibsted Media Group or to their employment with Schibsted Media Group.

Schibsted Media Group does not financially support political parties or individual politicians. Employees may participate in political activity without reference to Schibsted Media Group or to their employment with Schibsted Media Group.


Bribery & Corruption

Which of the following examples could be considered as bribery or corruption?

  • A small payment to pass through customs at the airport
  • Inviting a customer to extravagant dinners to win a contract
  • Accepting that a supplier pays for our business travel to a conference
  • Having a business lunch with a customer

Business Gifts & Entertainment

Conflicts of Interest

Which of the following are potential conflicts of interest?

  • Hiring a family relative
  • Investing in a key supplier for which you are the contract owner
  • Having a brother in law that works for a Schibsted company

Money Laundering

Competition Laws


Schibsted Media Group and all its employees shall comply with applicable competition laws. The competition legislation shall ensure an open and fair competitive playing field for all the market players to the benefit of the consumers. Competition law prohibits (i) agreements and understandings that are intended to or could restrict competition, and (ii) abuse of dominant market positions.

With regard to (i), it is important to notice that not only written agreements, but also e-mails, unwritten understandings, and coordinated business conduct etc. may be illegal.



  • Do not participate in discussions or enter into agreements that unlawfully restrict competition. Agreements with competitors regarding the issues below will normally be prohibited, and shall not be entered into without pre-approval from the Legal Department:

         - Agreements regarding prices, costs, profits or other trading conditions.

         - Agreements that limit or control access to markets, technical development, sources of supply.

         - Agreements that require customers to accept supplementary obligations which, by their nature or             according to commercial usage, have no connection with the subject of such contracts.

  • If a company has a dominant position within a market, it shall not abuse the dominant position, for instance by:

          - Imposing unfair prices or other unfair trading conditions.

          - Applying dissimilar conditions to equivalent transactions with other trading parties.

          - Bundling products that have no connection.

      - If you have participated in or witnessed activity in breach of or assumed to be in breach of                            competition laws, notify your manager, the company’s legal counsel/Schibsted ASA’s legal counsel.

   - If you are in doubt as to whether an arrangement or activity is compliant with competition                         regulations, consult your manager and the company’s legal counsel/Schibsted ASA’s legal department.


Confidential information

Which of the following are examples of confidential information?

  • Information about employees' salary
  • Ongoing talks about a potential merger
  • Board members of Schibsted
  • Unpublished quarterly financial results

Information that may affect the share price

Privacy and data protection

Intellectual property

Maintaining reliable records & reports


How to raise an unethical business conduct concern

Our reporting channels & Schibsted SpeakUp

Handling unethical business conduct or cases of doubt

Consequences of unethical business conduct

Test your understanding

To take the test click here to register and access the Code of Conduct game on Arena

You need to register your user name (email address), company and division. If you forget your password you will receive an email from with the new password. Please check your spam filter if you do not receive the email.

The test includes 15 work life dilemma scenarios. Select the best response for each question (only one answer).

You need to achieve an 80 % score to pass the test. You may repeat the test as many times as you like.

If you are interrupted during the test, your progress will be saved, and you can return at your convenience.

The test works for all web-browsers and platforms.

Please contact or Slack channel #sch-code-of-conduct if you experience any problems logging in to the test.