Nielsen Digital Content Ratings: Foundations

Welcome to our foundational course on Nielsen Digital Content Ratings. 

The objective of this course is to help you understand how you can use Nielsen Digital Content Ratings to get a comprehensive view of digital audiences. You will learn how Nielsen Digital Content Ratings work, understand the key benefits, and how to navigate the user interface. 

This training is divided up into 6 sections, which you can complete in any order. 

When you have finished the program, click the X at the top right of your window to exit.

Please contact the Nielsen Solution Center at 1-800-423-4511 if you experience any technical issues.

If you have additional questions, please contact your Client Solutions representative. 

Thank you! 

Nielsen Digital Content Ratings Product Marketing Team

What is Nielsen Digital Content Ratings?

What is Nielsen Digital Content Ratings?

What is  Nielsen Digital Content Ratings? Select True or False for each of these statements.

  • Digital Content Ratings is a comprehensive cross-platform measurement product for video and text content across digital platforms.
  • Digital Content Ratings is a comprehensive cross-platform measurement product for linear and digital video content across digital platforms.

How does Nielsen Digital Content Ratings work?


Drag and drop the correct label onto the methodology process.

  • REPORT
  • TAG
  • COUNT
  • CALIBRATE
  • CALCULATE

What are the benefits of Digital Content Ratings?

How can Nielsen Digital Content Ratings add value?

COMPARE: GET A BIRDS-EYE VIEW OF THE MEDIA LANDSCAPE

 

STRATEGIZE: MAKE IMPACTFUL DECISIONS WITH DIGITAL CONTENT RATINGS GRANULAR DATA

 


  • Brand: A consumer facing collection of entities or platforms within a publisher or advertiser. 
  • Sub-Brand: A Sub-Brand is meant to reflect a consumer-facing collection of entities or platforms within a brand and can be any combination of site(s) and app(s).
  • Program/Asset: A program aggregation of videos for video content and a site or app section for static content.
  • Episode: A specific piece of video content that can be synonymous with a TV episode or can be an online-specific video.
  • Custom Segments: Can be used to create custom aggregations within a brand – i.e. to group related types of content either by genre, category or platform.

MONETIZE: PLAN AND VALIDATE WITH CONFIDENCE

Fill in the blank using the drop down.

Digital Content Ratings' reporting provides transparency into the digital media landscape.

Fill in the blank using the drop down.

Digital Content Ratings currently measures digital content—including video, web pages, and —across digital platforms.

What reports and metrics are available?

What report types are available in Nielsen Digital Content Ratings?

AUDIENCE PROFILE REPORT: breaks down content performance by publisher into standard age/gender breaks.  

 

DEVICE/PLATFORM REPORT: shows metrics for a given entity by device and platform (Mobile only, Computer only, Computer and Mobile). 

TREND REPORT: shows standard audience metrics chronologically to analyze audience build over time.

What metrics are available in Nielsen Digital Content Ratings?


Nielsen Digital Content Ratings' granular reporting provides demographics and metrics including the following: (Choose all that apply.)

  • Age/Gender
  • Time Spent
  • Platform
  • Program/Episode
  • On target %

Match Nielsen Digital Content Ratings metrics to it's definition.

  • Page Views
    Total number of times the video content was viewed
  • Time Spent
    The amount of time spent consuming a piece of content
  • Frequency
    Measures how often unique audiences were exposed to a web page or application
  • Gross Ratings Points
    Reach*Frequency
  • Average Audience %
    Rating percentage of the number of individuals exposed to tagged video content during an average minute

How do I navigate the user interface?

Where can I access Nielsen Digital Content Ratings?

 

For access to Nielsen Answers contact your Nielsen Representative or the Nielsen Solution Center 1.800.423.4511. 

Navigating the User Interface

Identify where in the UI you can toggle between reports for your selected entity.

Identify where in the UI you can restrict data to information from specific age and gender groups.

Identify where in the UI you can select reporting metrics.

Where can I learn more?

For more information check out the additional resources below.