California Avocado Commission History

By the end of this module you will have an understanding of the California Avocado Commission’s (CAC) history, organizational structure, Vision and Mission.

By the end of this module you will have an understanding of the California Avocado Commission’s (CAC) history, organizational structure, Vision and Mission.

California Avocado Commission

CAC Organizational Structure:

Quick question....how many CAC Board Members are there?

Match the Board position with the Officer's name.

Сombine elements from the left column with the elements on the right
CAC Board Chairman
 
Jason Cole
CAC Board Vice Chairman
 
Art Bliss
CAC Board Treasurer
 
Rick Shade
CAC Board Secretary
 
Kellen Newhouse

CAC Vision and Mission Statement

What is CAC’s Vision 2025 Statement? (It must be exact, and without a period at the end)

What is the California Avocado Commission’s Mission Statement? (It must be exact, and without a period at the end)

The California Avocado Industry:

Quick question....there are approximately how many California Avocado Growers?

What variety of avocados make up 96% of what is grown in California?

How is “Hass” pronounced?

Statewide Distribution of Avocado Acreage

Which two counties make up the bulk of the California Avocado acreage?

12 Major Packers of avocados:

California Avocado Commission Organization Chart

Please match the following names with their titles from the Administration department:

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Kathlyn Ho
 
Office Manager
Cristina Wede
 
Administrative Assistant/HR
Monica Arnett
 
Accounting Clerk (Accounts Payable)
Stacia Kierulff
 
Director of Finance & Administration

Please match the following names with their titles from the Industry Affairs Department:

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Ken Melban
 
Research Program Director
Tim Spann
 
Vice President of Industry Affairs
April Aymami
 
Industry Affairs Director

California Avocado Commission Merchandising Retail Coverage

Please match the following names with their areas of responsibility:

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David Cruz
 
Northeast
Connie Stukenberg
 
Retail & Foodservice Support
David Anderson
 
Consumer Marketing
Angela Fraser
 
Northwest/Colorado/Utah
Zachary Benedict
 
Online & Social Media
Cece Krumrine
 
Southwest/California/Nevada/Arizona/New Mexico/Idaho
Carolyn Becker
 
Texas/Midwest/Southeast

Please click the area of the map that Cece Krumrine covers

Please click the area of the map that Connie Stukenberg covers

Please click the area of the map that David Anderson covers

Please click the area of the map that Carolyn Becker covers

Marketing Committee (MC)

Please match the following Marketing Committee members with the handler they represent:

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Bob Lucy
 
Henry Avocado
Gary Caloroso
 
Eco Farms
Phil Henry
 
Giumarra
Doug Meyer
 
Del Rey Avocado
Steve Taft
 
West Pak Avocado
Dana Thomas
 
Index Fresh
Robb Bertels
 
Mission Produce