Project Management for Event Planners

Project Planning for event managers is designed to give event planners the edge in planning, executing and  delivering on  project goals.  The course equips managers with theoretical aspects on project management  and essential tools for planning. 

Define project management according to the events management guide.

What does the acronym SMART stand for?

Introduction to SMART Goal setting

We have experienced times in our lives where the setting of goals becomes necessary. Whether it is a goal to complete our education, buy a new house or travel to a new country. We set goals based on our individual need to experience, explore and better our lives. However in order to achieve these personal goals one needs to take specific steps. For example, one may have a personal goal to complete the comrades marathon, one cannot arrive on race day and expect to achieve this goal. It would takes months of careful preparation both mentally and physically in order to achieve this goal.

In the same way the setting of goals in project management is paramount to the success of the project.  This section deals with the setting of SMART goals:

 SMART Goals:

Example of a SMART Goal:

Specific: Increase event registrations from banking corporates in Johannesburg.

Measurable: Increase client list by 4 new clients from the banking industry per year.

Achievable: Invite event coordinators from corporates to events in the area.

Realistic:  Request the assistance of other project managers within the team to draw up a project proposal.

Timed: Create event proposal template for a client by the end of February.

The above is an example of a SMART goal that can be measured and achieved by the project managers.



  • Specific, Measurable, Achievable, Realistic, Timed.
  • Simple, Measurable, Achievable, Realistic, Timed
  • Sounds, Music, Apples, Rabbits, Timed
  • Specific, Mechanical, Achievable, Realistic, Timed
  • Specific, Mechanical, Achievable, Realistic, Timed