LinkedIn Induction

Reflect to Enhance

E-learning Induction at LinkedIn


Welcome to LinkedIn

Overview of the Company

Founded: December 28, 2002

Type of business: Subsidiary

Headquarters: Sunnyvale, California, U.S

Founders: Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Valliant

Key People: Reid Hoffman (Chairman), Jeff Weiner (CEO)

Employees Status: 11,800

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

The LinkedIn Story

Co-Founder- Reid Hoffman

             CEO- Jeff Weiner

Their Story :-

  • LinkedIn began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003.Jeff Weiner is the CEO of the company, and management includes experienced executives from companies such as Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.
  • It was the beginning of the online revolution, in 1993. This was when America Online was starting to drop floppy disks to everybody to try to get people online. Studying at Oxford, Reid Hoffman realized that he wanted to have a much broader relevance in people's lives. Because of being at Stanford, he thought about starting a software company, as software reaches millions of people. He networked his way to a couple of different venture capitalists. They said, "Have you shipped software before? You're asking us to invest millions of dollars in your company. You've done this before, yes?" He said, "No, not really. “And they said, "Go get a job first." So, then he networked the way to a job at Apple. I found a really good opportunity through the roommate of a good friend of mine from Stanford. That's where my career started. I started with a checklist of all the things I needed to learn in order to do startups. The first step was pure software development. After Apple, I went to Fujitsu for product management and the business side.

I watched the whole online market heating up. I really wanted to get out there and start creating new businesses, so I resigned my Fujitsu position in July 1997. In August I started my first company, Social net.

Objectives/ Business Goals

Strategic consulting within corporate branding, marketing and communication.

The objective is to help clients optimize their brands' full potential and to identify effective marketing strategies for growing businesses.

Basically, you and your business get an objective view as to how you truly can make a difference, get a competitive advantage and a higher return on investment.

Mission and Vision


 The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.


“To create economic opportunity for every member of the global workforce.”

Why we stand out of the crowd?

We encourage authenticity

Our employees are inspired to transform themselves, their company and the world, and when we empower them, great things happen. We see this with our eight employee resource groups, groups like the Black Inclusion Group (BIG), Hispanics of LinkedIn Alliance (HOLA),  [email protected] They are organized and led by passionate employees, with full support of our executive leadership, and are instrumental in engaging employees around the world in open, honest and constructive conversations to help build understanding among colleagues. They regularly host community events and town halls covering a range of issues touching on race relations, government policy issues and the experiences of a modern family. These events have become an indispensable forum where people of different perspectives and experiences can share, ask questions and learn from each other. These safe spaces for difficult conversations help create common ground and are a critical part of our strategy to ensure everyone feels a sense of belonging at work.

We invest in talent

LinkedIn sponsors robust leadership programs focused on developing the next generation of leadership talent among women and under-represented groups. Women’s Initiative (WiN), Women in Tech (WIT) and Leadership Development program (LEAD) are programs across our sales, technology, marketing & communications teams designed to attract and invest in women, black and Latino talent. In addition, we are expanding our programming for all managers to coach them on how to powerfully lead diverse teams and develop people of different backgrounds and perspectives

We think differently about hiring

We’ve fundamentally transformed the way we think about attracting, engaging and hiring top talent. In 2017, we piloted two programs to better identify and value sources of talent that are typically ignored or undervalued. With Accelerate U, we’re supplementing the traditional university-recruiting hiring model with a program to reach a much broader range of smart, capable students who have the potential to thrive at LinkedIn. In 2018, the program will expand to more cities. REACH brings software engineers from non-traditional tech backgrounds to apprentice at LinkedIn for six months. Our first REACH cohort was made up of people from diverse career paths, including an Army veteran, a professional poker player, a recruiter, a nonprofit founder, a dietician, a teacher and a call center account manager.

Our Values Define Us!!

Our values have grown to define us. It's one thing to change the world. It's another to do it in our own unique way: Members first. Relationships matter. Be open, honest and constructive. Demand excellence. Take intelligent risks. Act like an owner.

CEO Jeff Weiner shares six core values at LinkedIn

Code of Business Conduct

Given the pace of innovation and change in our industry, it’s important for us to remember we’re here to make a lasting impact. Our Code of Business Conduct helps us to do that in a way that’s consistent with the culture and values of LinkedIn. Our Code offers practical guidance for a swath of common compliance challenges, ensuring employees always have an up-to-date ethical resource at their fingertips.

We also maintain a robust Code of Conduct specifically for our third parties, outlining the legal and ethical responsibilities to which we hold our suppliers, vendors, and other partners. Because we believe everyone working for or on behalf of LinkedIn should conduct business to the same high standard that we set for our company.

Anti Corruption & Conflicts of Interests

Our Policy is very simple—we do not tolerate bribery or corruption at LinkedIn. To this end, we maintain robust anti-corruption documentation and related guidelines, as well as continuous advice and innovative red flag training to all LinkedIn employees whose roles might put them at risk of corruption or bribery. We focus outwardly on our sales partners and suppliers, performing rigorous due diligence to ensure our third parties have a proven track record and shared commitment to ethics.

We also strive to maintain an atmosphere of transparency around real and potential conflicts of interest. With a user-friendly and well-disseminated disclosure process, we make it easy for LinkedIn employees to openly disclose outside activities, investments, and board memberships, enabling them to broaden their professional horizons and social impact without impeding on LinkedIn’s own responsible business.

Speaking Up

One of our core values at LinkedIn is “Open, Honest and Constructive,” and we believe that concept extends to all types of communication. That’s why we maintain the Integrity Helpline, a confidential reporting tool available to LinkedIn employees and third parties worldwide. Everyone working for and on behalf of LinkedIn should feel comfortable and empowered to speak up when something doesn’t seem right or ask questions when faced with an ethical dilemma. We are committed to providing a safe environment for anyone to raise a concern, and we back that commitment with our strong non-retaliation stance.

Life @ Work- Stories of Transformation

We take great pride in our LinkedIn culture. It is the collective personality of our organization. It sets us apart, defines who we are and shapes what we aspire to be. With that, there are five pillars we strive to uphold that underscore what we do and how we do it: transformation, integrity, collaboration, humour and results.

By Lindsay Browning

Joined LinkedIn in September 2010 as a Sr. Talent Acquisition Business Partner in EMEA

LinkedIn has created an environment for daily transformation that fuels my passion, curiosity, growth, leadership and most of all purpose. I started in our Dublin office as the first international recruiter and progressed to Director of Recruiting. In pursuit to develop my skills as a business leader, I sought out the opportunity to change my career, and I’m now the Head of Sales Development for the EMEA region. Intelligent risks that bring your hidden capabilities to the forefront for business and talent impact is what LinkedIn does best!

By Lesley Toche 

Joined LinkedIn in February 2014 as a Recruiting Associate for the Sales Organization

While working at LinkedIn, I've been fortunate enough to have my career transformed many times. Most recently, I recognized an opportunity to be more inclusive in our recruiting practices. I made a business case and scoped out a role for a diversity strategist and positioned myself as the person for the role. It was approved and through the support of leaders on my team, I was able to transition transition from Recruiter to Diversity Strategist. I’m now a Diversity Program Manager on the Inclusion Recruiting team, and I'm grateful to work for a company that has invested so heavily in my career growth.

By Avani

                                                                                                                            I joined LinkedIn as the office manager for one of three LinkedIn India offices. I had the opportunity to work with cross functional partners which allowed me to work on a variety of projects across countries. I shared with my manager that I loved the role the food program plays in the lives of our employees and I wanted to build it out in APAC. Within a month I was working closely with the global food team in Sunnyvale and now I run the entire food program for our APAC offices!

[email protected] Keeping Inspiration Alive

One day a month, employees come together on In-Day with the same intentions – to invest in ourselves and whatever inspires us. Whether that’s exploring new ideas, hacking with friends or volunteering for special causes, we use this day to inspire, to innovate and to create the most transformational work in the world.

The Economic Graph

The Economic Graph is a digital representation of the global economy based on 560 million members, 50 thousand skills, 20 million companies, 15 million open jobs, and 60 thousand schools. In short: it’s all the data on LinkedIn.

Through mapping every member, company, job, and school, we’re able to spot trends like talent migration, hiring rates, and in-demand skills by region. These insights help us connect people to economic opportunity in new ways.  And by partnering with governments and organizations around the world, we help them better connect people to opportunities.

Learning & Development/ Career Opportunities

  • Access to courses.
  • Charitable matching gift program.
  • LinkedIn Premium subscription.
  • Employee recognition program.    

Culture of Transformation

At LinkedIn, we talk about 3 kinds of transformation:

  • Transformation of Self: Leave LinkedIn a better professional than when you started
  • Transformation of Company: Enable LinkedIn to realize its full potential
  • Transformation of World: Create economic opportunity for every member of the global workforce

Staff Development

Our Culture-Our Foundation

We take great pride in our LinkedIn culture. It is the collective personality of our organization. It sets us apart, defines who we are and shapes what we aspire to be. With that, there are five pillars we strive to uphold that underscore what we do and how we do it: transformation, integrity, collaboration, humor and results.

Discussion Forum

Everyone needs help from time to time and this is okay. That is what we are here for, we are happy to help you. The best way to get this help is by using our online Discussion Forum.

The HBA forum is a private section of our website where you can log in and post your questions which are answered by our qualified trainers.

Whether you are enrolled into a face to face or self-paced course you can benefit from this opportunity. Join thousands of other HBA learners online. Have a question? Not sure if you’re on the right track? Looking for a study buddy or some networking opportunities? This is a great way to start. Other learners can also benefit from the answers that are provided to you. In fact, there are so many discussions available to read - that it is most likely that your question has already been asked and answered before. You can search through the many previously asked questions.

In which year LinkedIn was found?

  • 2002
  • 2000

Who is the CEO of LinkedIn?

  • Reid Hoffman
  • Jeff Weiner

The mission statement of LinkedIn?

  • Connect the
    World's professionals to
  • to make them more productive
    and successful

Embrace the values


Rank the culture of transformation

  • Transformation of company
  • Transformation of self
  • Transformation of world

What is current status of employees at LinkedIn?

  • 11,800
  • 11,900

Thanks for the learning..!!!