Practice 200 - ME: AIS

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices

Assessment

What does AIS stands for?

  • Artificial Intelligence Services
  • Advertising Information Service
  • Acquired Information System
  • Air Inside Stomach

What are the three major clients of the AIS product?

  • ADVERTISER, MEDIA AGENCY, PUBLISHERS
  • ADVERTISER, FMCG, AUTO VERTICAL
  • NEWPAPERS, MAGAZINES, INTERNET
  • NIELSEN MARKETING CLOUD

What problems does AIS solve for the clients?

  • Competitor Price and Promotion
  • Competitive Intelligence, Brand Reviews, Creative Analyses, Campaign Management
  • Competitive Intelligence, Brand Reviews, Creative Analyses, Campaign Management
  • ROI Analysis

What media types does AIS product analyse?

  • TV, Word of Mouth, Wikipedia
  • TV, Radio, Digital TV, Cinemas, Internet, Newspaper, Magazine & Outdoor
  • Internet Only
  • Print Only

How do we provide our data to the clients?

  • By excel data report or by AQX data system

This is one of the major AIS data collection methods?

  • TV: Auto recognition system
  • Radio: Auto recognition system
  • Print: Manual data entry & Picture scanning
  • Internet: Crawler capturing

Which vehicle belongs to AIS tailor made service scope?

  • Indoor
  • Monopoly
  • Outdoor
  • BAT

What are the selling points of AIS product?

  • Global Integrated Database, Coverage Rate, New Media, Rich Experience & Data Integration
  • Fast, Accurate, Cheap
  • The only product in the market
  • 100% manual

The spending in the AIS data, is it the actual cost for the advertiser?

  • No, the spending is the media rate card price.