Practice 200 - ME: ASM/ Segmentation
This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices
Why working with Rate of Sales only is not sufficient?
- Working on sales only doesn’t take into account the interactions between items.
- Risk of squeezing small relevant segments.
- Items with good rate of sales are not necessarily with high incrementality.
If a product has positive incrementality and ROS lower than average, what segment in diagnostic does it belong to?
In Assortman model, what effects do we control besides number of SKU to affect sales?
- Store size
If my client has the following request:
Is my new launch cannibalizing my own my exist products or stealing sales from my competitor or adjacent category?
What Assortman module would we recommend to answer this question?
- Space Aware Assortment
- Retailer Department Optimization
- Source of Volume
- Portfolio Optimization
At which granularity we can give optimal assortment recommendation?
- By store cluster by brand
- By store by brand
- By store cluster by SKU
- By store by SKU
- All above
Are the following true or false?
- The key advantage of Nielsen Assortment Optimization is we only consider incrementality rather than rate of sales.
- We can benchmark market/competitors to give assortment optimization for given retailers.
- Assortman model can only give optimal number of SKU for each segment/brand/SKU within category.
- If a product has 100 ND, we can’t do Assortman models.
- We can’t do Traditional Trade Model for Assortman.