Practice 200 - ME: ASM/ Segmentation

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices

Assessment

Why working with Rate of Sales only is not sufficient?

  • Working on sales only doesn’t take into account the interactions between items.
  • Risk of squeezing small relevant segments.
  • Items with good rate of sales are not necessarily with high incrementality.

If a product has positive incrementality and ROS lower than average, what segment in diagnostic does it belong to?

  • Develop
  • Nurture
  • Rationalise
  • Squeeze

In Assortman model, what effects do we control besides number of SKU to affect sales?

  • Store size
  • Region
  • Seasonality
  • Price
  • Promotion

If my client has the following request: Is my new launch cannibalizing my own my exist products or stealing sales from my competitor or adjacent category? What Assortman module would we recommend to answer this question?

  • Space Aware Assortment
  • Retailer Department Optimization
  • Source of Volume
  • Portfolio Optimization

At which granularity we can give optimal assortment recommendation?

  • By store cluster by brand
  • By store by brand
  • By store cluster by SKU
  • By store by SKU
  • All above

Are the following true or false?

  • The key advantage of Nielsen Assortment Optimization is we only consider incrementality rather than rate of sales.
  • We can benchmark market/competitors to give assortment optimization for given retailers.
  • Assortman model can only give optimal number of SKU for each segment/brand/SKU within category.
  • If a product has 100 ND, we can’t do Assortman models.
  • We can’t do Traditional Trade Model for Assortman.