Practice 200 - Innovation: Affinova

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices


Which of following business question(s) can be addressed by Affinnova solutions?

  • I have hundreds/ thousands of new ideas on initiatives - which one is better?
  • Can we assess how well concept elements fit with each other and fully understand the interactions?
  • Can I charge more for my product? How much premium should I charge?
  • How many and which products should we include in our portfolio offering?

What’s the maximum number of test concepts allowed in a Nielsen Optimizer study?

  • 20
  • 100
  • 1000
  • Unlimited

Which of the following user interfaces is used for Concept Optimizer?

  • Partial shelf
  • Whole planograms
  • Pair-wise comparisons
  • 4x4 grids

How many optimized concepts will we get after concept optimization phase?

  • 1
  • 2
  • 3
  • 10

If our test concepts are including 2 Product Names, 3 Insights, 4 Images, and 5 RTBs, how many variants do we have?

  • 10 variants
  • 14 variants
  • 120 variants
  • 130 variants

Which of the below elements can be tested in a Design Navigator?

  • Logo
  • Font Color
  • Background Image
  • Price

In Affinnova solutions, consumer preference share is derived from what methodology?

  • Basket Analysis
  • TURF
  • Monadic
  • Discrete Choice
  • Depends on different solutions

What facility does Design Navigator use to capture eye-tracking data?

  • Google glasses or other specially designed glasses
  • Eye-movement apparatus
  • Webcam
  • Mobile-phone Webcam

Which of the following investigation(s) is covered in Design Navigator?

  • STAND OUT (Visibility/Findability)
  • GET PURCHASED (Consumer preference)
  • BRAND BUILD (Strategic messaging / Brand fit)
  • REFINEMENT (area for further improvement)

Which of the follow verticals are Affinnova Solutions applicable to?

  • CPG
  • Finance
  • Automotive
  • T&T
  • All of the above

In a Nielsen Optimizer, which of the followings are considered critical to form a quotation?

  • Number of variants
  • Number of combinations
  • Sampling cost
  • All of the above