Nutrition Communication Guidelines and Documentation

At the end of this module you will understand how to use the approved California Avocado Nutrition Copy Points and California Avocado Nutrition Messages.

At the end of this module you will understand how to use the approved California Avocado Nutrition Copy Points and California Avocado Nutrition Messages.

Copy Points and Messages

Copy Points and Messages (Continued)

Some Examples of Nutrition Messages Challenged and Approved

Copy and Supporting Documentation

Copy and Supporting Documentation (Continued)

Copy Example

Support Example

More Information:

When writing copy that includes nutrition messages you should...

If I see something positive about avocados on the news, can I use that in our messaging?

The website has some great stuff on the blog, can I use that content?

One of CAC’s nutrition experts just wrote a book about avocados, can I quote her book?

I need a really short nutrition message for a promotion. Can I use part of a USDA-approved message?

I want to write a new message using support from the Dietary Guidelines for Americans 2015-2020, (DGA) can I do that?

Which of the following sources are acceptable to USDA? (Check all that apply)

How long, on average, does it take for USDA to approve new nutrition messages?

Contact Information: