Little Ripple Marketing Guide

SEO Audit and The Little Black Book

To Use Leads

Overview

What is Digital Marketing?

Digital marketing is marketing products and services using digital channels to reach consumers. The key objective is to promote   brands through various forms of digital media.

Little Ripple Marketing

Specialized in Digital Marketing. It helps businesses deliver exceptional results in a personalized manner. It creates marketing Strategy and properly implements it. It allows you to innovate. It assures that all of our Websites are designed with creativity, innovation and execution for it to be user and SEO friendly. If you are Adwords user by Little Ripple Marketing it will help you increase the number of audience who will visit a client website by the use of effective keywords just like SEO. It can measure your Adwords Success and keep track of everything.

SERVICES:

Web Design and Development 

  • Built for conversation
  • Responsive and mobile friendly
  • Content management
  • E-Commerce
  • Hosting and Support
  • Boost Traffic

Strategy and Development

  • Provides direction
  • Changes overtime are vital to keep momentum
  • Optimize by analyzing
  • Digital marketing metric

Google Adwords PPC

  • Cost effective
  • Specific and targeted marketing
  • Keep track of everything
  • Highly relevant

Graphic design

  • Company Logo
  • Website Design
  • Social media
  • Style guide creation

Search Engine Optimization

  • On page SEO
  • Off page SEO
  • Keyword Research
  • Reporting
  • Content Development
  • Competitor Research

Email Marketing

  • Time saving and simplified
  • Speak to customers on a deeper level
  • You can test what is most effective
  • Tracking tools

Social Media Marketing

  • Inexpensive
  • Don't overstep the boundary
  • Create platform specific content
  • Interact with users       

Importance of SEO audit

Search Engine Optimisation


  • Search Engine Optimisation (SEO) is a vital component to your businesses success, as it allows potential customers to find you – right when they need you. By incorporating SEO you will undoubtedly increase web traffic that will generate more business opportunity for your company. Successful SEO will be dispersed throughout your online marketing strategy as a whole, and incorporated-in and complimented-by, other facets such as your social media marketing and content marketing tactics.


Little Ripple Marketing SEO Packages


  • SEO basic package - 5-10 keywords tracked, website optimisation, content creation, link building, and monthly report - $499 per month
  • SEO standard package - 10-20 keywords tracked, website optimisation, content creation, blog each month, link building, and monthly report - $999 per month
  • SEO value package - 20-40 keywords tracked, website optimisation, content creation, blog each month, link building, multiple geographic areas, website page increase, and monthly report - $1899 per month
  • SEO premium package - 40-100 keywords tracked, website optimisation, content creation, blog each month, link building, multiple geographic areas, website page speed increase, and monthly report - $2999 per month


FAQ's

Sample Question and answer:

Question: What is SEO?

Answer: SEO stands for Search Engine Optimization. Broadly speaking, it is the process of making changes to your website's code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.


Question: How does SEO work?

Answer: SEO works by making it easier for search engines to find your website, and recognize your site as both relevant and authoritative (given the search query). One of the number one complaints business owners have about SEO, and SEO companies, is the lack of clarity with respect to what work is actually being done for the fees charged. Blue Corona has a proven SEO process that is both straightforward and transparent.


Question: Should SEO be done in stages?

Answer: If you've never invested in search engine optimization (SEO) and your website is more than three years old, chances are you have a lot of things that need to be fixed. While it's tempting to hire someone to fix everything at once, rapidly implementing some elements of SEO and/or doing too many things at once can cause issues. Depending on the number of changes you need to make, you may want to think about rolling out your SEO efforts in stages.


Question: What are the best ways to optimize my site?

Answer: Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

Question: How can Social Media be used for SEO?

Answer: Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.


Question: Why do I need SEO services?

Answer: SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.


Sample response for SEO audit request to LMBDW:


  • We are specialized in Digital Marketing. Shoot me an email [email protected] We also provide free SEO audits for all LMB’s. Let's see which part you need to work on to. We can also give you strategies based on what isn’t working on your website that suit your budget. If you can send us your website URL and list of keywords you used
  • We provide free SEO audits for all LMB’s - this might be great start for you. We can then help create a strategy based on what isn’t working on your website. Email [email protected] if you want one :)
  • We can help you create a strategy based on the SEO audit of your website. Let's see what isn’t working on your website. Email me at [email protected]
  • We can defs help you :) If you email me at [email protected] We offer free 25 page SEO audits for all LMB's.
  •  Here is your free SEO audit as promised. If you have any questions at all regarding the adult or any other digital marketing related issues please let us know :)

How to Create SEO Audit

Marketing Strategy with SEO Audit

Shape Your Marketing Strategy With A Marketing Audit

A very important step in shaping marketing strategy is to audit the marketing function and related strategy. Such auditing practices are not common to many organisations that decide on a marketing plan and budget without measuring the performance of their previous and current activities.

Marketing accountability demands from marketers to be able to effectively measure the performance of their marketing department.  It is also essential to assist the Board in decision making and thus provide direction in shaping future strategy.


What Is A Marketing Audit?

A marketing audit is a structured approach to the collection and analysis of information and data on the internal and external environment, including information on the business and economic climate, the market, competition, major competitors and the company’s operating performance. The audit is an essential prerequisite to marketing strategy formulation

A marketing audit is a structured survey of an organisation’s Marketing efforts. It looks at the way Marketing is planned and managed. It asks what has been done and what else should be done. In other words:

  • what has worked?
  • and what has failed?

The purpose of a marketing audit is not to criticise particular activities, but rather to identify whether there are any working practices that could be more effective. The marketing team within a business are fully involved in the marketing audit. They may carry out the audit themselves, or with the support of an outside consultant.

A market audit builds the foundation for future marketing decisions. The golden rule in performing a market audit is that you must be objective and read the market as it actually is. This means the audit must not be structured around your product, service, or business. Though these may be mentioned as reference points, don’t make them central to the audit. To do so could result in conclusions slanted toward your business, giving you an inaccurate picture of the market and defeating the purpose of the exercise. The audit is based on market research activities and must be completely independent from research on the performance of your product, service, or business.

How to Create Marketing Startegy with SEO Audit

Hubspot (CRM)

Link: https://app.hubspot.com/sales/2742843/contacts/list/view/all/?

  • Save contact info
  • Open PandaDoc to create document

Seoptimer

Link: http://www.seoptimer.com/dashboard

  • Login
  • Click white label reports
  • Enter the domain URL next to the check button
  • Once it has processed you will be able to click PDF and save the PDF

Facebook Manager’s Account

Link: https://business.facebook.com/home/accounts?business_id=654350844695581

  • Login Georgie’s FB account.
  • Click Little Ripple under Business Manager on the right side arrow of FB.
  • Click Little Ripple Marketing Ad Account
  • Create Campaign > Traffic > Continue
  • Enter Location of the Business > Age > Gender >Detailed Targeting > Budget (Always put $10 daily budget)

Microsoft Word

Enter the following info: 

Snipping Tool

  • Crop the Doc on MS word
  • Crop the Map on FB Manager’s account
  • Crop the Audience Size on FB Manager’s account
  • Compile everything on Photoshop

Google Adwords

Link: https://adwords.google.com/um/GetStarted/Home?__u=9408375323&__c=3451765327&authuser=0#bd

  • Click crest > tools > Keyword Planner > Get Search Volume
  • Crop the Table:

Photoshop

  • Edit all the images you crop except for Google Adwords table of keywords and follow the format bellow:

PandaDoc 

  • Put customer’s name and business name
  • Drag and drop Audience Details edited on Photoshop
  • Drag and drop Google Adwords Table of keywords
  • Drag and drop website review PDF file from Downloads folder (Created on Woorank)
  • Delete email address Inbound Org (Little Ripple) under recipients
  • Send

The Little Black Book

The Little Black Book

  “An insightful, quick and informative read to get you started into all things related to digital marketing and optimizing your website to convert. 40 pages filled with straight to the point information, useful tips and resources along the way”

Coupon Code

Link: www.littleripplemarketing.com.au/wp-admin

  • Log in to account
  • Select WooCommerce
  • Click Coupons
  • Click Add Coupon
  • Create a Coupon code
  • Select Discount type

  • Type the Coupon amount
  • Click Usage Restriction

  • Enter Maximum spend ex: 40
  • Click User Limits

  • Enter limit per coupon ex: 1
  • Click Publish

How to use coupon (for clients)

  • Select ADD TO CART
  • Click VIEW CART
  • Enter your coupon code which is ______

Quiz

A digital marketing firm that focuses solely on small businesses. It helps businesses deliver exceptional results in a personalized manner.

  • Digital Marketing
  • Little Ripple Marketing

Marketing products and services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.

  • The Little Black Book
  • Digital Marketing

Looks at the technical infrastructure of your website, the on-page elements and off page essentials to optimize Search Engine visibility, usability and conversion.

  • Search Engine Optimisation
  • Web Developing

“An insightful, quick and informative read to get you started into all things related to digital marketing and optimizing your website to convert. 40 pages filled with straight to the point information, useful tips and resources along the way”

  • SEO audit
  • The Little Black Book

Digital marketing is a necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimised for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.

  • Digital marketing is a necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimised for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.
  • SEO audit is a necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimized for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.

Hubspot (CRM)

  • Save contact info
  • Open PandaDoc to create document

PandaDoc

  • Put customer’s name and business name
  • Drag and drop website review PDF file from Downloads folder
  • Delete email address Inbound Org (Little Ripple) under recipients
  • Send
  • Save message
  • Click SEO LMBDW

Seoptimer

  • Login
  • Click white label reports
  • Once it has processed you will be able to click PDF and save the PDF