Practice 200 - PM: Right Store

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices

Assessment

What’s the benefit of store prioritization?

  • Use limited resource to penetrate to markets with higher sales importance to quickly improve the weighted distribution.
  • To prioritize our maximum spend
  • To look better than our competitors

What information can Nielsen Linx provide to identify golden stores?

  • Nielsen Linx is the fastest calculator of the most profitable store
  • Nielsen Linx uses modeling methods to provide store scores for each outlet. Such score indicates the store sales potential.
  • It can provide day to day sales data

What are the key questions that Enreach is able to address?

  • How many stores are needed to cover 80% of Category Sales?
  • What is the store profile of top performing stores to target?
  • How should I prioritize my distribution expansion?
  • How can I make the maximum profit from a store?

What are the key deliverables for Enreach?

  • Store concentration curve for right # of Stores
  • Store profile to identify the target stores
  • Store prioritization grid and size of the prize
  • Store level of stock count