Avocado Ordering Procedures for Events & Photo Shoots

At the end of this module you will understand the avocado ordering procedures for events and photo shoots.

At the end of this module you will understand the avocado ordering procedures for events and photo shoots.

Avocado Order Procedures for Events & Photo Shoots

To ensure the proper order, delivery and importance of receiving quality/beautiful (beautiful on the outside and inside) fruit the following order process should be used.

  • Never ship fruit on a Friday for Monday delivery unless it’s an absolute emergency. The reason for this is that the fruit sits overnight in the warm/hot FedEx warehouse and it ripens quickly and ends up too soft for the rough FedEx handling (and boxes put on top of it) of the fruit and gets damaged
     
  • Always ask for “California” Avocados when they are available. Don’t assume the handlers will ship California fruit (especially at the beginning and back-end of the season)
     
  • Ship flats of fruit rather than cases. A flat is half of a case and only has one row of avocados, whereas a case has two rows of avocados. Too often the fruit on the bottom of the case arrives smashed.
     
  • If you need to ship cases and you are shipping 8-10+ cases to one local (California local) address, consider a courier for delivery. Even with CAC’s reduced FedEx shipping rates, shipping charges are running around $17 per flat to Southern California and $24 to Northern California

Avocado Order Procedures for Events & Photo Shoots (Continued)

Our standard photo shoot and event avocado size is size 48.

The size references the number of avocados in a case. 48s are packed 48 avocados to a case, 40s are packed 40 avocados to a case. A flat has half the number of avocados that the corresponding case has, i.e. 24 avocados in a flat of size 48 avocados, and 20 avocados in a flat of size 40 avocados. See below for the CAC sizing chart:

Avocado Order Procedures for Events & Photo Shoots (Continued)

  • Try to schedule photo shoots on Thursday or Friday to allow for early delivery of fruit
     
  • Ship fruit firmer than what you need and set up delivery a few days earlier than it’s needed. You can speed up ripening but there isn’t much you can do about overripe fruit. As we get into the summer period this will be even more critical. If necessary, this will allow the receiver to put some in the refrigerator to slow down ripening, put some on the counter for normal ripening and place some in a bag with a banana to hasten ripening
     
  • As we get further into the season, you may need to ship firmer fruit because it ripens faster

Avocado Order Procedures for Events & Photo Shoots (Continued)

Provide the receiver with the details of the fruit stage you ordered along with storage instructions (see Stages of Ripe Guide below) including if and when to refrigerate the fruit.

Avocado Order Procedures for Events & Photo Shoots (Continued)

  • For photo shoots, always ship more than you need and ship more than one stage of ripeness
     
  • If you send avocados via our FedEx account, always include the CAC internal account number (and project reference if available) to bill against
    • If you are an agency processing the order, copy David Cruz ([email protected]) on PR orders, Angela Fraser ([email protected]) on nutrition or SRD orders and Zachary Benedict ([email protected]) on social media and consumer orders so they have the back-up and can quickly process the FedEx invoices
       
  • As much as possible, place the order at least one week in advance of when you want the fruit shipped so they have ample time to select the correct fruit ripeness stage
     
  • Orders to West Pak should be sent to Gloria Young at [email protected]
     
  • Orders to Henry Avocado should be sent to all five of the following people to ensure the order gets processed (this is per Henry)
  • Once your order is processed, both West Pak and Henry Avocado will send you an order confirmation. If you do not receive that, follow-up with them

Avocado Order Procedures for Events & Photo Shoots (Continued)

Example of an avocado order email:

How many days in advance of the time you need avocados should you place your order?

  • Two days
  • Four days
  • Five Days
  • One week

When ordering avocados for an event or photo shoot do you need to ask for California Avocados?

  • Yes
  • No

Does it matter if you order cases or flats?

  • Yes
  • No

Should you always order firm fruit?

  • Yes
  • No

What if you’re not sure what to order and who to contact?

  • Call Angela and she will help you determine how to proceed
  • Call a local avocado grower
  • Call the USDA

Contact Information:

If you have any questions, please contact Angela Fraser at [email protected] or 949-341-1955, x106.