Social Media Post Requests and Procedures

By the end of this module you will have an understanding of general CAC social media posting requirements, and how to submit posting requests while following established CAC procedures.

By the end of this module you will have an understanding of general CAC social media posting requirements, and how to submit posting requests while following established CAC procedures.

Procedure

1.  The need/opportunity for posting content on social media is identified

2.  Touch base with Zac to discuss, prior to making any requests, plans or commitments. Items to be discussed prior to requesting include: 

  • Goals/intentions for the post(s)
  • Identify which CAC social media accounts to post on (Facebook, Twitter, Instagram, Pinterest, YouTube etc.)
  • Identify if geo-targeting is necessary (for promoting in-store activations for example)
  • Determine if a call with a third party (promotional partner) is necessary
  • Identify who (if anyone) should be tagged or mentioned in the posts
  • Specific needs based on the request (images, cropping, design, copy, video, website posting etc.)
  • Intended post date(s) for the post(s)
  • Intended deliverables (assets) for the post

Procedure (Continued)

3.  Gather all assets and upload them to Dropbox. Be sure to provide:

  • The copy (Word .doc file is fine). If there are specific accounts to tag or mention, reference them in the Word .doc
  • The largest images possible. Always name your images descriptively (e.g. Home Team Guacamole with Chips.jpg versus IMG_0745.jpg)

4.  Submit request via email. Be sure to include the following in your request:

  • Link(s) to Dropbox to download the assets outlined in step #3 above. Multiple links, if files are not in the same location, are acceptable
  • Clear instructions
  • Timing

5.  The content can generally be posted within one business day and can be scheduled further out when needed 

True or False....

  • Small images are fine for social media posts since they only need to be displayed in the feed
  • It’s important to tag/mention our partners when developing co-marketing social media posts
  • When promoting an in-store activation, it’s always a good idea to do geo-targeting where available
  • It’s important to identify the goals/intentions of social media posts as they help inform the copy

True or false, generic image names are fine for social media

  • True, since nobody sees the filename anyways
  • False. They help the social media team correctly identify and utilize the intended image for each social media post

Contact Information:

Questions? Contact Zac Benedict [email protected]