Planning and execition of a project

In this course we will be learning the 5 main steps of starting a project, the briefing and the execution 

1. Defining the project:

Steps to define the project:


Every project should have a specific set of goals and associated benefits.... what are you trying to accomplish, and why? The right set of goals can ensure that your project suits a true business purpose, and it creates a common purpose.


Project scope is defined as the body of work (overall tasks, activities and decisions) that must be completed in order to ensure that project goals and deliverables are met. Scope should be clearly defined and limited to the work that must be done to meet the goals at hand.


While your initial project definitions will establish "what you are trying to accomplish and why you are doing it", phases, tasks and activities will define what you need to do to get the job done.

Name the three main steps in defining a project

For optimal results in any project, it’s key to identify your most important as well as extended stakeholders. Once you have identified your key players in a stakeholder matrix, you can weigh their respective needs and influence and begin to assess how to manage them. In larger projects, you may want to list “extended” stakeholders, who, under stakeholder theory, may include company employees, customers, vendors, and more. Stakeholder communication is a component of stakeholder management, though it is not the only one. Keeping the right people in the loop - at the right stages of your project, with the right amount of detail - is critical to making stakeholders feel valued, involved, heard, and appreciated.

After you identify your key stakeholders (and extended ones if desired), it’s important to capture how best to manage them. A stakeholder management plan can be a simple grid or spreadsheet that lists the stakeholders along one axis and their points of interest and influence along the other. In the individual boxes, note key milestones or deliverables that a stakeholder might have special interest in, as well as financial and emotional needs tied to the project.

Three tipes of steakholders:

External: The client, including the main client team, their managers, and their division director. In an agency environment, there are typically one or two stakeholders identified as a liaison from the client project team. On a company project, there will be a small number of critical leaders who are considered the key stakeholders.

Internal: The project team, including contractors and vendors, as well as top management, resourcing directors, accounting department members, and others who want to see the project run efficiently and profitably.

‘Expanded’ Stakeholders: These may include the industry evangelists, customers, employees, manufacturers, vendors, environmental and other community activists, and more. Maintaining strong, consistent communications with all types of stakeholders ensures a smooth project with much more buy-in and better public relations.

  • Project Vision, Project Scope, Project Phases and Tasks
  • Project Budget, Project Steakholders, Project execution