This session will explain Nielsen’s Retail Measurement Service fundamentals. During this session you will gain:
- An understanding of what Nielsen’s RMS service is, who are clients and how the data is used.
- An understanding of what comprises Retail Trade.
- Comprehension of the Retail Measurement process.
- Knowledge of the differences between Retail Audit and Scanning service offerings.
Get your Boarding Pass ready...
The purpose of the RMS Tour is to provide you with an understanding of RMS core fundamentals.
Note: The goal is to provide you with engaging, interactive, and memorable concepts regarding RMS.
- We will start at the Welcome Center.
- Then we will go to RMS’s Scenic Overlook to learn about RMS basics.
- From there we will see both Traditional Trade and Modern Trade Retailers.
- And then go to The Nielsen Company.