Welcome to the Royal Mail brand training centre. This course will give you an overview of our new Tone of Voice, part of the new Royal Mail brand guidelines.
Because our voice represents who we are and what we stand for, it’s shaped by our brand values, so we’re ‘positive’, ‘brilliant’ and ‘part of it’.
It’s important to remember that in an organisation as large as ours, sometimes we’ll need to talk in a more informative way, and sometimes we can be quite inspiring. So our new tone of voice allows for that flex.
Let’s look a little deeper into what those words mean to us.