Tone of Voice

Welcome to the Royal Mail brand training centre. This course will give you an overview of our new Tone of Voice, part of the new Royal Mail brand guidelines.

An important expression of who we are and what we stand for, our tone of voice defines how we write and speak to make sure our values shine through.

Understanding our Tone of Voice

Flexing our voice

Untitled drag and drop text question

  • Warm
  • Inclusive
  • Supportive
  • Responsive
  • Human
  • Overfamiliar
  • Pushy
  • Superior
  • Bureaucratic
  • Slangy

What does 'brilliant' sound like? Compare these two headlines and select the one which you believe is 'on brand'.

Have a go at completing the following message from the 'Great' end of the spectrum

which bit is right?